Product Code: ETC5517789 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Gambia Newspaper Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate starts at 12.67% in 2025 and reaches 13.02% by 2029.
By 2027, the Newspaper market in Gambia is anticipated to reach a growth rate of 12.28%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.
The newspaper market in Gambia remains a vital source of information, despite the digital shift. Local and regional publications cater to diverse readerships, with print media coexisting alongside online platforms.
Despite the rise of digital media, newspapers continue to have a substantial presence in Gambia due to their accessibility and affordability. Local content and advertisements remain key drivers of this traditional market.
The newspaper market in Gambia is challenged by the rise of digital media and the declining demand for print publications. The growing popularity of online news and social media platforms, coupled with the internet`s expanding reach in the region, has led to a shift away from traditional print media. The market is also affected by financial constraints, as newspapers struggle with declining advertising revenues and limited distribution networks. Many newspapers face challenges in adapting to the digital age, particularly with limited investment in digital infrastructure and content development.
The government of Gambia may support the newspaper market by promoting policies that foster media freedom and the development of the print industry. Policies could include financial support or tax incentives for local newspapers, encouraging innovation in content delivery and digital adaptation. The government might also invest in training programs for journalists and other media professionals, ensuring the growth of a skilled workforce capable of producing high-quality, informative content. Additionally, initiatives to promote reading and literacy could help increase newspaper circulation and strengthen the media landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Newspaper Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Newspaper Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Newspaper Market - Industry Life Cycle |
3.4 Gambia Newspaper Market - Porter's Five Forces |
3.5 Gambia Newspaper Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Gambia Newspaper Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Gambia Newspaper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing literacy rate in Gambia |
4.2.2 Growing emphasis on access to information and news |
4.2.3 Government initiatives promoting media and journalism |
4.3 Market Restraints |
4.3.1 Limited internet penetration and access to digital news platforms |
4.3.2 Economic challenges affecting disposable income for newspaper purchases |
4.3.3 Competition from online news sources and social media platforms |
5 Gambia Newspaper Market Trends |
6 Gambia Newspaper Market Segmentations |
6.1 Gambia Newspaper Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Gambia Newspaper Market Revenues & Volume, By Print, 2021-2031F |
6.1.3 Gambia Newspaper Market Revenues & Volume, By Digital, 2021-2031F |
6.2 Gambia Newspaper Market, By Business Model |
6.2.1 Overview and Analysis |
6.2.2 Gambia Newspaper Market Revenues & Volume, By Subscription, 2021-2031F |
6.2.3 Gambia Newspaper Market Revenues & Volume, By Advertising, 2021-2031F |
7 Gambia Newspaper Market Import-Export Trade Statistics |
7.1 Gambia Newspaper Market Export to Major Countries |
7.2 Gambia Newspaper Market Imports from Major Countries |
8 Gambia Newspaper Market Key Performance Indicators |
8.1 Circulation growth rate |
8.2 Reader engagement metrics (e.g., average time spent reading, frequency of visits) |
8.3 Subscription retention rate |
8.4 Advertising revenue growth |
8.5 Audience demographics and psychographics insights |
9 Gambia Newspaper Market - Opportunity Assessment |
9.1 Gambia Newspaper Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Gambia Newspaper Market Opportunity Assessment, By Business Model, 2021 & 2031F |
10 Gambia Newspaper Market - Competitive Landscape |
10.1 Gambia Newspaper Market Revenue Share, By Companies, 2024 |
10.2 Gambia Newspaper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |