Gambia Newspaper Market (2025-2031) | Share, Industry, Revenue, Growth, Analysis, Value, Trends, Segmentation, Size, Companies, Outlook & Forecast

Market Forecast By Platform (Print, Digital), By Business Model (Subscription, Advertising) And Competitive Landscape
Product Code: ETC5517789 Publication Date: Nov 2023 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 60 No. of Figures: 30 No. of Tables: 5

Gambia Newspaper Market Size Growth Rate


The Gambia Newspaper Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate starts at 12.67% in 2025 and reaches 13.02% by 2029.

Gambia Newspaper Market Growth Rate

Newspaper Market: Gambia vs Top 5 Major Economies in 2027 (Africa)


By 2027, the Newspaper market in Gambia is anticipated to reach a growth rate of 12.28%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

Newspaper Market: Gambia vs Top 5 Major Economies in 2027 (Africa)

Gambia Newspaper Market Overview

The newspaper market in Gambia remains a vital source of information, despite the digital shift. Local and regional publications cater to diverse readerships, with print media coexisting alongside online platforms.

Drivers of the market

Despite the rise of digital media, newspapers continue to have a substantial presence in Gambia due to their accessibility and affordability. Local content and advertisements remain key drivers of this traditional market.

Challenges of the market

The newspaper market in Gambia is challenged by the rise of digital media and the declining demand for print publications. The growing popularity of online news and social media platforms, coupled with the internet`s expanding reach in the region, has led to a shift away from traditional print media. The market is also affected by financial constraints, as newspapers struggle with declining advertising revenues and limited distribution networks. Many newspapers face challenges in adapting to the digital age, particularly with limited investment in digital infrastructure and content development.

Government Policy of the market

The government of Gambia may support the newspaper market by promoting policies that foster media freedom and the development of the print industry. Policies could include financial support or tax incentives for local newspapers, encouraging innovation in content delivery and digital adaptation. The government might also invest in training programs for journalists and other media professionals, ensuring the growth of a skilled workforce capable of producing high-quality, informative content. Additionally, initiatives to promote reading and literacy could help increase newspaper circulation and strengthen the media landscape.

Key Highlights of the Report:

  • Gambia Newspaper Market Outlook
  • Market Size of Gambia Newspaper Market, 2024
  • Forecast of Gambia Newspaper Market, 2031
  • Historical Data and Forecast of Gambia Newspaper Revenues & Volume for the Period 2021-2031
  • Gambia Newspaper Market Trend Evolution
  • Gambia Newspaper Market Drivers and Challenges
  • Gambia Newspaper Price Trends
  • Gambia Newspaper Porter`s Five Forces
  • Gambia Newspaper Industry Life Cycle
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Platform for the Period 2021-2031
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Print for the Period 2021-2031
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Digital for the Period 2021-2031
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Business Model for the Period 2021-2031
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Subscription for the Period 2021-2031
  • Historical Data and Forecast of Gambia Newspaper Market Revenues & Volume By Advertising for the Period 2021-2031
  • Gambia Newspaper Import Export Trade Statistics
  • Market Opportunity Assessment By Platform
  • Market Opportunity Assessment By Business Model
  • Gambia Newspaper Top Companies Market Share
  • Gambia Newspaper Competitive Benchmarking By Technical and Operational Parameters
  • Gambia Newspaper Company Profiles
  • Gambia Newspaper Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Gambia Newspaper Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Gambia Newspaper Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Gambia Newspaper Market Overview

3.1 Gambia Country Macro Economic Indicators

3.2 Gambia Newspaper Market Revenues & Volume, 2021 & 2031F

3.3 Gambia Newspaper Market - Industry Life Cycle

3.4 Gambia Newspaper Market - Porter's Five Forces

3.5 Gambia Newspaper Market Revenues & Volume Share, By Platform, 2021 & 2031F

3.6 Gambia Newspaper Market Revenues & Volume Share, By Business Model, 2021 & 2031F

4 Gambia Newspaper Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing literacy rate in Gambia

4.2.2 Growing emphasis on access to information and news

4.2.3 Government initiatives promoting media and journalism

4.3 Market Restraints

4.3.1 Limited internet penetration and access to digital news platforms

4.3.2 Economic challenges affecting disposable income for newspaper purchases

4.3.3 Competition from online news sources and social media platforms

5 Gambia Newspaper Market Trends

6 Gambia Newspaper Market Segmentations

6.1 Gambia Newspaper Market, By Platform

6.1.1 Overview and Analysis

6.1.2 Gambia Newspaper Market Revenues & Volume, By Print, 2021-2031F

6.1.3 Gambia Newspaper Market Revenues & Volume, By Digital, 2021-2031F

6.2 Gambia Newspaper Market, By Business Model

6.2.1 Overview and Analysis

6.2.2 Gambia Newspaper Market Revenues & Volume, By Subscription, 2021-2031F

6.2.3 Gambia Newspaper Market Revenues & Volume, By Advertising, 2021-2031F

7 Gambia Newspaper Market Import-Export Trade Statistics

7.1 Gambia Newspaper Market Export to Major Countries

7.2 Gambia Newspaper Market Imports from Major Countries

8 Gambia Newspaper Market Key Performance Indicators

8.1 Circulation growth rate

8.2 Reader engagement metrics (e.g., average time spent reading, frequency of visits)

8.3 Subscription retention rate

8.4 Advertising revenue growth

8.5 Audience demographics and psychographics insights

9 Gambia Newspaper Market - Opportunity Assessment

9.1 Gambia Newspaper Market Opportunity Assessment, By Platform, 2021 & 2031F

9.2 Gambia Newspaper Market Opportunity Assessment, By Business Model, 2021 & 2031F

10 Gambia Newspaper Market - Competitive Landscape

10.1 Gambia Newspaper Market Revenue Share, By Companies, 2024

10.2 Gambia Newspaper Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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