Product Code: ETC5371242 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The publishing market in Gambia is developing as the demand for educational and recreational content grows. Both traditional print and digital platforms are playing a role in meeting the needs of an increasingly literate population. The growth of digital publishing is particularly notable, driven by smartphone penetration and internet accessibility.
The Gambia`s publishing market is experiencing a shift driven by digital transformation and the growing demand for local content creation. With increased internet access and mobile penetration, digital publishing platforms are gaining popularity, allowing local authors, journalists, and organizations to reach broader audiences. This trend is being further supported by the government`s push for improved education and literacy, which is encouraging the creation of more educational materials and local publications. The rise in e-books and online news platforms is reshaping the publishing landscape in The Gambia.
The publishing market in Gambia struggles with low literacy rates and limited demand for locally published content. High production and distribution costs make books and other publications less accessible to the general population. Additionally, the market lacks investment in digital publishing platforms, which could expand reach and reduce costs.
Cultural policies aim to support the publishing industry by providing grants for local authors and publishers. The government also encourages digital transformation to expand the market reach.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Publishing Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Publishing Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Publishing Market - Industry Life Cycle |
3.4 Gambia Publishing Market - Porter's Five Forces |
3.5 Gambia Publishing Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.6 Gambia Publishing Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Gambia Publishing Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Gambia Publishing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing literacy rates in Gambia |
4.2.2 Growing demand for educational materials |
4.2.3 Government initiatives to promote reading culture |
4.2.4 Rising disposable income leading to higher spending on books |
4.2.5 Adoption of digital publishing technologies |
4.3 Market Restraints |
4.3.1 Limited access to internet and technology in rural areas |
4.3.2 High cost of printing and publishing materials |
4.3.3 Lack of skilled professionals in the publishing industry |
4.3.4 Competition from imported books and digital content |
4.3.5 Limited distribution channels for publishers |
5 Gambia Publishing Market Trends |
6 Gambia Publishing Market Segmentations |
6.1 Gambia Publishing Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Gambia Publishing Market Revenues & Volume, By Newspaper, 2021-2031F |
6.1.3 Gambia Publishing Market Revenues & Volume, By Journals, 2021-2031F |
6.1.4 Gambia Publishing Market Revenues & Volume, By Catalogues, 2021-2031F |
6.1.5 Gambia Publishing Market Revenues & Volume, By Magazine, 2021-2031F |
6.1.6 Gambia Publishing Market Revenues & Volume, By Books, 2021-2031F |
6.1.7 Gambia Publishing Market Revenues & Volume, By E-Books, 2021-2031F |
6.2 Gambia Publishing Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Gambia Publishing Market Revenues & Volume, By Digital? , 2021-2031F |
6.2.3 Gambia Publishing Market Revenues & Volume, By Paper, 2021-2031F |
6.3 Gambia Publishing Market, By Verticals |
6.3.1 Overview and Analysis |
6.3.2 Gambia Publishing Market Revenues & Volume, By Education, 2021-2031F |
6.3.3 Gambia Publishing Market Revenues & Volume, By Travel & Tourism, 2021-2031F |
6.3.4 Gambia Publishing Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Gambia Publishing Market Revenues & Volume, By Industries, 2021-2031F |
6.3.6 Gambia Publishing Market Revenues & Volume, By Music & Art, 2021-2031F |
6.3.7 Gambia Publishing Market Revenues & Volume, By Others, 2021-2031F |
7 Gambia Publishing Market Import-Export Trade Statistics |
7.1 Gambia Publishing Market Export to Major Countries |
7.2 Gambia Publishing Market Imports from Major Countries |
8 Gambia Publishing Market Key Performance Indicators |
8.1 Percentage of population with access to educational materials |
8.2 Number of public libraries or reading centers in Gambia |
8.3 Adoption rate of digital publishing platforms |
8.4 Average time spent reading per capita |
8.5 Number of local authors and publishers gaining recognition |
9 Gambia Publishing Market - Opportunity Assessment |
9.1 Gambia Publishing Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.2 Gambia Publishing Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Gambia Publishing Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Gambia Publishing Market - Competitive Landscape |
10.1 Gambia Publishing Market Revenue Share, By Companies, 2024 |
10.2 Gambia Publishing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |