Product Code: ETC050796 | Publication Date: Jan 2021 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Ghana Broom Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 7.18% in 2025, growth builds up to 17.80% by 2029.
By 2027, the Broom market in Ghana is anticipated to reach a growth rate of 9.16%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.
The Ghana Broom Market is a thriving industry characterized by a wide variety of locally produced brooms made from natural materials such as straw, palm leaves, and grasses. These brooms are essential household items used for sweeping and cleaning in both urban and rural areas of Ghana. Traditional broom-making techniques are passed down through generations, contributing to the cultural significance of these products. The market is primarily dominated by small-scale producers and artisans who sell their brooms at local markets, roadside stalls, and through word-of-mouth referrals. With an increasing focus on sustainable and eco-friendly products, there is a growing demand for Ghanaian brooms both locally and internationally, further driving the market`s growth and expansion.
The Ghana Broom Market is currently witnessing a shift towards eco-friendly and sustainable products, driven by increasing awareness about environmental conservation. Consumers are increasingly seeking brooms made from natural materials such as grass, coconut fibers, and palm leaves, as opposed to synthetic materials. Artisanal and handmade brooms are also gaining popularity, reflecting a growing preference for traditional craftsmanship and supporting local communities. Additionally, there is a rising demand for customizable and decorative brooms that serve both functional and aesthetic purposes. Manufacturers are focusing on innovative designs and packaging to attract consumers looking for unique and stylish broom options. Overall, the Ghana Broom Market is evolving to cater to the changing preferences of environmentally conscious consumers who value quality, sustainability, and cultural heritage in their purchasing decisions.
In the Ghana broom market, one of the main challenges faced is competition from cheaper, imported brooms. These imported brooms are often mass-produced and sold at lower prices, making it difficult for local broom makers to compete. Another challenge is the lack of modern technology and machinery in the production process, leading to inefficiencies and higher production costs. Additionally, there is a limited market reach for traditional brooms as modern cleaning tools gain popularity among consumers. Furthermore, issues such as inconsistent quality control and limited access to raw materials also hinder the growth of the Ghana broom market. To overcome these challenges, broom makers in Ghana may need to focus on product differentiation, improving production processes, and exploring new marketing strategies to stay competitive in the market.
In the Ghana broom market, there are several investment opportunities for both local entrepreneurs and foreign investors. One key opportunity lies in the production and distribution of eco-friendly and sustainable broom products to cater to the growing demand for environmentally conscious consumer goods. Another potential investment avenue is the introduction of innovative broom designs and materials that offer enhanced durability and efficiency. Additionally, investing in marketing and branding strategies to differentiate broom products in a competitive market can also yield significant returns. Collaborating with local artisans and suppliers to streamline the supply chain and reduce production costs could further enhance profitability. Overall, the Ghana broom market presents promising opportunities for investors willing to innovate and adapt to changing consumer preferences.
The Ghanaian government has implemented various policies related to the broom market to support local producers and promote sustainability. One key policy is the ban on the importation of brooms to protect local manufacturers and encourage domestic production. Additionally, the government has initiated programs to provide training and support to broom makers, helping them improve their skills and product quality. There are also efforts to promote environmentally friendly practices in broom production, such as using sustainable materials and reducing waste. Overall, these policies aim to boost the local broom market, create employment opportunities, and ensure the long-term viability of the industry in Ghana.
The future outlook for the Ghana Broom Market looks promising due to several factors. With a growing population and increasing urbanization in Ghana, there is a rising demand for household cleaning products, including brooms. Additionally, as more Ghanaians become aware of the importance of maintaining clean living spaces, the market for brooms is expected to expand. The introduction of innovative and eco-friendly broom alternatives could further drive market growth. However, challenges such as competition from imported brooms and fluctuations in raw material prices may impact the market. Overall, with the right marketing strategies and product diversification, the Ghana Broom Market is likely to experience steady growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Broom Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Broom Market Revenues & Volume, 2024 & 2031F |
3.3 Ghana Broom Market - Industry Life Cycle |
3.4 Ghana Broom Market - Porter's Five Forces |
3.5 Ghana Broom Market Revenues & Volume Share, By Product, 2024 & 2031F |
3.6 Ghana Broom Market Revenues & Volume Share, By Applications, 2024 & 2031F |
4 Ghana Broom Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Broom Market Trends |
6 Ghana Broom Market, By Types |
6.1 Ghana Broom Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Ghana Broom Market Revenues & Volume, By Product, 2016 - 2031F |
6.1.3 Ghana Broom Market Revenues & Volume, By Angle Broom, 2016 - 2031F |
6.1.4 Ghana Broom Market Revenues & Volume, By Corn-fill Broom, 2016 - 2031F |
6.1.5 Ghana Broom Market Revenues & Volume, By Push Broom, 2016 - 2031F |
6.1.6 Ghana Broom Market Revenues & Volume, By Others, 2016 - 2031F |
6.2 Ghana Broom Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Ghana Broom Market Revenues & Volume, By Indoor Floor, 2016 - 2031F |
6.2.3 Ghana Broom Market Revenues & Volume, By Outdoor Ground, 2016 - 2031F |
6.2.4 Ghana Broom Market Revenues & Volume, By Table, 2016 - 2031F |
6.2.5 Ghana Broom Market Revenues & Volume, By Others, 2016 - 2031F |
7 Ghana Broom Market Import-Export Trade Statistics |
7.1 Ghana Broom Market Export to Major Countries |
7.2 Ghana Broom Market Imports from Major Countries |
8 Ghana Broom Market Key Performance Indicators |
9 Ghana Broom Market - Opportunity Assessment |
9.1 Ghana Broom Market Opportunity Assessment, By Product, 2024 & 2031F |
9.2 Ghana Broom Market Opportunity Assessment, By Applications, 2024 & 2031F |
10 Ghana Broom Market - Competitive Landscape |
10.1 Ghana Broom Market Revenue Share, By Companies, 2024 |
10.2 Ghana Broom Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |