Product Code: ETC040177 | Publication Date: Jan 2021 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Ghana Candy market currently, in 2023, has witnessed an HHI of 1879, Which has decreased slightly as compared to the HHI of 2118 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In Ghana, the Candy Market is witnessing growth propelled by factors such as confectionery consumption, indulgence treats, and festive celebrations. Candy, including chocolates, hard candies, gummies, and toffees, serves as a popular sweet treat for children and adults, enjoyed during holidays, special occasions, and everyday snacking moments in Ghana culinary culture.
The candy market in Ghana is driven by consumer preferences for sweet treats, indulgence products, and confectionery innovations. Candies come in various forms such as hard candies, gummies, chocolates, and licorice, offering diverse flavors, textures, and shapes to appeal to different tastes and age groups, while also serving as gifts, souvenirs, and festive treats for special occasions and celebrations.
The Ghana candy market faces challenges such as changing consumer preferences, competition from healthier alternatives, and supply chain disruptions. While candies remain popular among consumers, especially children and young adults, there is a growing trend towards healthier snacking options, including fresh fruits, nuts, and low-sugar treats. This shift in consumer preferences towards healthier alternatives presents a challenge for traditional candy manufacturers to innovate and offer products that meet changing dietary preferences. Additionally, supply chain disruptions, including fluctuations in raw material prices, transportation costs, and logistics delays, can impact the availability and affordability of candies in the market. Adapting to these challenges through product diversification, marketing strategies, and supply chain optimization is crucial for candy manufacturers to remain competitive in Ghana evolving snacking landscape.
Government policies in the candy market may focus on promoting consumer safety, product quality, and nutritional standards. Initiatives might include regulations and standards for candy production, labeling, and marketing to ensure compliance with food safety regulations and nutrition guidelines. Additionally, the government may support public health campaigns and education programs to raise awareness about the health risks of excessive candy consumption and promote balanced diets and healthy eating habits. Capacity-building programs for candy manufacturers and regulators on food safety practices, quality control, and compliance may also be promoted to enhance consumer protection and confidence in candy products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Candy Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Candy Market Revenues & Volume, 2019 & 2026F |
3.3 Ghana Candy Market - Industry Life Cycle |
3.4 Ghana Candy Market - Porter's Five Forces |
3.5 Ghana Candy Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Ghana Candy Market Revenues & Volume Share, By Distribution, 2019 & 2026F |
4 Ghana Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Candy Market Trends |
6 Ghana Candy Market, By Types |
6.1 Ghana Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Candy Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Ghana Candy Market Revenues & Volume, By Chocolate Candy, 2016 - 2026F |
6.1.4 Ghana Candy Market Revenues & Volume, By Non-Chocolate Candy, 2016 - 2026F |
6.2 Ghana Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Ghana Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2016 - 2026F |
6.2.3 Ghana Candy Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Ghana Candy Market Revenues & Volume, By Specalist Retailers, 2016 - 2026F |
6.2.5 Ghana Candy Market Revenues & Volume, By Online Retail, 2016 - 2026F |
6.2.6 Ghana Candy Market Revenues & Volume, By Others, 2016 - 2026F |
7 Ghana Candy Market Import-Export Trade Statistics |
7.1 Ghana Candy Market Export to Major Countries |
7.2 Ghana Candy Market Imports from Major Countries |
8 Ghana Candy Market Key Performance Indicators |
9 Ghana Candy Market - Opportunity Assessment |
9.1 Ghana Candy Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Ghana Candy Market Opportunity Assessment, By Distribution, 2019 & 2026F |
10 Ghana Candy Market - Competitive Landscape |
10.1 Ghana Candy Market Revenue Share, By Companies, 2023 |
10.2 Ghana Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |