Market Forecast By Type (Sugar, Chocolate, Fine Bakery Wares, Others), By Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retail Stores, Convenience Stores, Other Distribution Channels) And Competitive Landscape
Product Code: ETC018196 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Ghana Confectionery Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 5.62% in 2025, growth builds up to 16.74% by 2029.
The Confectionery market in Ghana is projected to grow at a growing growth rate of 7.94% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
Report Name | Ghana Confectionery Market |
Forecast period | 2025-2031 |
CAGR | 5.5% |
Growing Sector | Food & Beverage |
The Ghana Confectionery Market report thoroughly covers the market by Type and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Ghana Confectionery Market has experienced growth over the past years, driven by various factors such as exposure to international brands, urbanisation, easy accessibility, rising disposable income, and government measures. The market is expected to grow significantly during the forecast period.
According to 6Wresearch, the Ghana Confectionery Market size is expected to grow at a significant CAGR of 5.5% during 2025-2031. One of the key drivers of the Ghana confectionery market is the changing consumer preferences. As the population becomes more exposed to international trends and flavours, there has been an increase in demand for a variety of confectionery products. Moreover, urbanization has also played a crucial role in driving the growth of the confectionery market in Ghana. With more people moving to urban areas, there has been a rise in the number of supermarkets, hypermarkets, and convenience stores, which made it easier for consumers to access confectionery products, leading to an increase in sales. Additionally, the rising disposable income of Ghanaians has also contributed to the growth of the confectionery market. As individuals have more disposable income, they are willing to spend on indulgent treats and snacks.
One major challenge is the increasing health consciousness among consumers. Another challenge faced by the Ghana confectionery market is the high cost of raw materials and production. Moreover, the lack of proper infrastructure in rural areas also poses a challenge to distribution and marketing of confectionery items.
One of the key players in the Ghana Confectionery Market is Nestle Ghana Limited. This company has been operating in Ghana since 1957 and has a strong presence in the confectionery market with its popular brands such as KitKat, Milo, and Smarties. Another major player in this market is Cadbury Ghana Limited, which is known for its iconic brand Dairy Milk and has a diverse portfolio of confectionery products including chocolates, candies, gums, and mints. Other notable players in the Ghana Confectionery Market include Blue Skies Products (Ghana) Ltd., Cocoa Processing Company Ltd., and Keda Ghana Ceramics Co. Ltd.
One of the key initiatives by the Ghanaian government is the implementation of favourable policies and regulations for confectionery manufacturers. This includes tax incentives, subsidies, and grants to promote domestic production and encourage foreign investment in the sector. The government has also introduced various training programs and capacity-building workshops for local entrepreneurs to enhance their skills and knowledge in confectionery production. Additionally, the government has implemented strict food safety and quality standards to ensure the production of safe and high-quality confectionery products. Furthermore, the government is actively promoting exports of Ghanaian confectionery products by participating in international trade fairs and exhibitions.
The Ghana confectionery market is expected to experience significant growth in the coming years. With a large and growing population, increasing disposable income, and changing consumer preferences towards indulgent products, there is a huge market potential for confectionery companies. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a wide range of confectionery products, driving market growth. There is also an increasing demand for natural and healthier alternatives in the market, providing opportunities for innovation and product development.
According to Ravi Bhandari, Research Head, 6Wresearch, the chocolate segment is currently dominating the Ghana confectionery market due to the increasing disposable income and changing consumer preferences towards indulgent and premium products.
The online retail stores segment is experiencing significant growth in the market. This can be attributed to the rising trend of e-commerce and the convenience consumers have in purchasing products from the comfort of their homes.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Confectionery Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Confectionery Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Confectionery Market - Industry Life Cycle |
3.4 Ghana Confectionery Market - Porter's Five Forces |
3.5 Ghana Confectionery Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Confectionery Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Confectionery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Confectionery Market Trends |
6 Ghana Confectionery Market, By Types |
6.1 Ghana Confectionery Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Confectionery Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Ghana Confectionery Market Revenues & Volume, By Sugar, 2021 - 2031F |
6.1.4 Ghana Confectionery Market Revenues & Volume, By Chocolate, 2021 - 2031F |
6.1.5 Ghana Confectionery Market Revenues & Volume, By Fine Bakery Wares, 2021 - 2031F |
6.1.6 Ghana Confectionery Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Ghana Confectionery Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ghana Confectionery Market Revenues & Volume, By Supermarket/Hypermarket, 2021 - 2031F |
6.2.3 Ghana Confectionery Market Revenues & Volume, By Specialist Retailers, 2021 - 2031F |
6.2.4 Ghana Confectionery Market Revenues & Volume, By Online Retail Stores, 2021 - 2031F |
6.2.5 Ghana Confectionery Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.2.6 Ghana Confectionery Market Revenues & Volume, By Other Distribution Channels, 2021 - 2031F |
7 Ghana Confectionery Market Import-Export Trade Statistics |
7.1 Ghana Confectionery Market Export to Major Countries |
7.2 Ghana Confectionery Market Imports from Major Countries |
8 Ghana Confectionery Market Key Performance Indicators |
9 Ghana Confectionery Market - Opportunity Assessment |
9.1 Ghana Confectionery Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Confectionery Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Confectionery Market - Competitive Landscape |
10.1 Ghana Confectionery Market Revenue Share, By Companies, 2024 |
10.2 Ghana Confectionery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |