Product Code: ETC099375 | Publication Date: Jun 2021 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Ghana Electric shavers Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 0.01% in 2025 and reaches 0.01% by 2029.
The Electric shavers market in Ghana is projected to grow at a stable growth rate of 0.01% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Ghana electric shavers market is experiencing steady growth due to increasing disposable income, changing grooming habits, and a growing awareness of personal grooming among the population. The market is primarily driven by urban consumers looking for convenient and efficient shaving solutions. Electric shavers are becoming popular among Ghanaian men for their ease of use, time-saving benefits, and versatility in achieving different styles. Key players in the market are focusing on product innovation, such as introducing advanced features like waterproof designs and longer battery life, to cater to the evolving needs of consumers. Retail channels like supermarkets, hypermarkets, and online platforms are important distribution channels for electric shavers in Ghana, providing consumers with easy access to a wide range of products at competitive prices.
The Ghana electric shavers market is experiencing growth driven by factors such as increasing disposable income, rising awareness about personal grooming, and the convenience offered by electric shavers. Consumers are increasingly shifting towards electric shavers due to their efficiency, ease of use, and the ability to achieve a closer shave compared to traditional razors. Additionally, advancements in technology have led to the development of innovative features in electric shavers such as waterproof designs, precision trimming, and fast charging capabilities, further fueling market growth. Key players in the market are focusing on expanding their product offerings, improving product quality, and enhancing marketing strategies to capitalize on the growing demand for electric shavers in Ghana.
In the Ghana electric shavers market, some key challenges are related to consumer preferences and purchasing power. Many Ghanaians still prefer traditional methods of shaving, such as using manual razors or visiting barbershops, which hinders the widespread adoption of electric shavers. Additionally, the relatively high cost of electric shavers compared to traditional methods can be a barrier for some consumers, especially in a market where disposable income levels vary widely. Limited access to electricity in some areas of Ghana may also impact the appeal and practicality of electric shavers for certain segments of the population. Overcoming these challenges will require educating consumers on the benefits of electric shavers, offering products at different price points, and expanding access to reliable electricity infrastructure.
The Ghana electric shavers market presents promising investment opportunities due to the increasing adoption of grooming products among the country`s population. With a growing middle class and changing consumer preferences towards personal grooming, there is a rising demand for efficient and convenient shaving solutions. Investing in innovative electric shaver technologies, such as those with advanced features like precision trimming and longer battery life, could capture a significant market share. Additionally, focusing on marketing strategies targeted towards the younger demographic, who are more inclined towards grooming trends, could also prove to be successful. Collaborating with local distributors and retailers to expand product reach and offering competitive pricing could further enhance the investment potential in the Ghana electric shavers market.
The Ghanaian government has implemented various policies to regulate the Electric shavers market in the country. These policies focus on ensuring product quality and safety standards, promoting fair competition among manufacturers and distributors, and protecting consumer rights. The Ghana Standards Authority (GSA) sets and enforces regulations for electric shavers to meet specific quality and safety criteria. Importers and manufacturers are required to obtain certification from the GSA before selling their products in the market. Additionally, the government aims to support local industry growth by providing incentives and support programs for domestic manufacturers of electric shavers. Overall, these policies aim to create a competitive and consumer-friendly market environment for electric shavers in Ghana.
The Ghana electric shavers market is expected to witness steady growth in the coming years due to increasing consumer awareness about grooming and personal care. The market is likely to be driven by factors such as rising disposable incomes, urbanization, and changing lifestyles leading to a higher demand for convenient grooming solutions. Additionally, the availability of a wide range of electric shavers from both local and international brands in the market is expected to further fuel market growth. Manufacturers are likely to focus on product innovation, technological advancements, and competitive pricing strategies to cater to the evolving needs and preferences of Ghanaian consumers. Overall, the Ghana electric shavers market is poised for expansion and is projected to offer lucrative opportunities for market players in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Electric shavers Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Electric shavers Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Electric shavers Market - Industry Life Cycle |
3.4 Ghana Electric shavers Market - Porter's Five Forces |
3.5 Ghana Electric shavers Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Ghana Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.7 Ghana Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Ghana Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Ghana Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Electric shavers Market Trends |
6 Ghana Electric shavers Market, By Types |
6.1 Ghana Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Ghana Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 Ghana Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 Ghana Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 Ghana Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 Ghana Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 Ghana Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 Ghana Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Ghana Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 Ghana Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 Ghana Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Ghana Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 Ghana Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 Ghana Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 Ghana Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 Ghana Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 Ghana Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 Ghana Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 Ghana Electric shavers Market Import-Export Trade Statistics |
7.1 Ghana Electric shavers Market Export to Major Countries |
7.2 Ghana Electric shavers Market Imports from Major Countries |
8 Ghana Electric shavers Market Key Performance Indicators |
9 Ghana Electric shavers Market - Opportunity Assessment |
9.1 Ghana Electric shavers Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Ghana Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.3 Ghana Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Ghana Electric shavers Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Ghana Electric shavers Market - Competitive Landscape |
10.1 Ghana Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 Ghana Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |