Product Code: ETC015796 | Publication Date: Oct 2020 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Ghana Meat & Poultry market is a rapidly growing sector driven by increasing consumer demand for protein-rich foods. The market is characterized by a mix of domestic production and imports to meet the growing demand. Local poultry production is a significant contributor to the market, with broiler chickens being the most consumed poultry meat. Beef and goat meat are also popular choices among consumers. The market faces challenges such as inadequate infrastructure, limited access to finance for farmers, and inconsistent supply chain management. However, efforts are being made to improve production efficiency and quality standards to meet consumer expectations. Overall, the Ghana Meat & Poultry market offers opportunities for growth and investment as the country`s economy continues to develop.
The Ghana Meat & Poultry Market is experiencing several key trends. One prominent trend is the increasing demand for poultry products, driven by changing consumer preferences towards healthier protein sources. Additionally, the market is witnessing a growing focus on food safety and quality standards, leading to an emphasis on traceability and certification of meat and poultry products. There is also a rising awareness of sustainable farming practices and animal welfare concerns among consumers, influencing purchasing decisions. The market is becoming more competitive with the entry of new players offering innovative products and value-added options to cater to diverse consumer needs. Overall, the Ghana Meat & Poultry Market is evolving to meet changing consumer demands and preferences towards healthier, safer, and more sustainable food choices.
The Ghana Meat & Poultry Market faces several challenges including inadequate infrastructure for storage and transportation, leading to spoilage of products and inefficiencies in distribution. Additionally, inconsistent supply due to factors such as seasonal fluctuations and disease outbreaks affects the market stability and pricing. High production costs, limited access to affordable financing for farmers, and reliance on imported inputs contribute to the overall cost challenges in the industry. Moreover, issues related to food safety and quality standards, as well as inadequate regulatory enforcement, pose barriers to market growth and consumer trust. Addressing these challenges will require investment in infrastructure, capacity building for farmers, improved regulatory frameworks, and collaboration among stakeholders to ensure a sustainable and competitive market for meat and poultry in Ghana.
The Ghana Meat & Poultry Market presents promising investment opportunities due to increasing consumer demand for protein-rich food products, driven by population growth and rising income levels. Key areas for investment include modernizing and expanding meat processing facilities to meet quality and safety standards, investing in poultry farming to cater to the growing demand for chicken and eggs, and exploring opportunities in value-added products such as processed meats and ready-to-eat meals. Additionally, there is potential for investment in cold chain infrastructure to improve storage and distribution capabilities. Leveraging technology and sustainable practices can also enhance competitiveness in the market. Overall, investing in the Ghana Meat & Poultry Market offers the potential for long-term growth and profitability.
The Ghanaian government has implemented policies to regulate and promote the meat and poultry market in the country. These policies include the enforcement of food safety standards to ensure the quality of meat products, monitoring of imports to prevent the entry of substandard products, and the promotion of local production through incentives and support for farmers. Additionally, the government has introduced initiatives to enhance value addition in the meat and poultry sector, such as investing in processing facilities and promoting the consumption of locally produced meat. Overall, these policies aim to ensure food safety, support local farmers, and stimulate growth in the Ghanaian meat and poultry market.
The future outlook for the Ghana Meat & Poultry Market appears promising, driven by factors such as increasing population, urbanization, and rising disposable incomes. Consumer preferences shifting towards higher protein diets and a growing awareness of the nutritional benefits of meat and poultry products are also contributing to market growth. Additionally, the government`s initiatives to promote domestic production and reduce reliance on imports are expected to further boost the market. However, challenges such as price fluctuations, supply chain disruptions, and competition from alternative protein sources may impact market dynamics. Overall, with continued economic development and evolving consumer preferences, the Ghana Meat & Poultry Market is likely to experience steady growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Meat & Poultry Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Meat & Poultry Market Revenues & Volume, 2019 & 2026F |
3.3 Ghana Meat & Poultry Market - Industry Life Cycle |
3.4 Ghana Meat & Poultry Market - Porter's Five Forces |
3.5 Ghana Meat & Poultry Market Revenues & Volume Share, By Poultry Type, 2019 & 2026F |
3.6 Ghana Meat & Poultry Market Revenues & Volume Share, By Meat Type, 2019 & 2026F |
3.7 Ghana Meat & Poultry Market Revenues & Volume Share, By End-Users, 2019 & 2026F |
4 Ghana Meat & Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Meat & Poultry Market Trends |
6 Ghana Meat & Poultry Market, By Types |
6.1 Ghana Meat & Poultry Market, By Poultry Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Meat & Poultry Market Revenues & Volume, By Poultry Type, 2016 - 2026F |
6.1.3 Ghana Meat & Poultry Market Revenues & Volume, By Chicken, 2016 - 2026F |
6.1.4 Ghana Meat & Poultry Market Revenues & Volume, By Turkey, 2016 - 2026F |
6.1.5 Ghana Meat & Poultry Market Revenues & Volume, By Ducks , 2016 - 2026F |
6.1.6 Ghana Meat & Poultry Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Ghana Meat & Poultry Market, By Meat Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Meat & Poultry Market Revenues & Volume, By Pork, 2016 - 2026F |
6.2.3 Ghana Meat & Poultry Market Revenues & Volume, By Mutton, 2016 - 2026F |
6.2.4 Ghana Meat & Poultry Market Revenues & Volume, By Processed Beef, 2016 - 2026F |
6.2.5 Ghana Meat & Poultry Market Revenues & Volume, By Others, 2016 - 2026F |
6.3 Ghana Meat & Poultry Market, By End-Users |
6.3.1 Overview and Analysis |
6.3.2 Ghana Meat & Poultry Market Revenues & Volume, By Retail, 2016 - 2026F |
6.3.3 Ghana Meat & Poultry Market Revenues & Volume, By Food-Services, 2016 - 2026F |
7 Ghana Meat & Poultry Market Import-Export Trade Statistics |
7.1 Ghana Meat & Poultry Market Export to Major Countries |
7.2 Ghana Meat & Poultry Market Imports from Major Countries |
8 Ghana Meat & Poultry Market Key Performance Indicators |
9 Ghana Meat & Poultry Market - Opportunity Assessment |
9.1 Ghana Meat & Poultry Market Opportunity Assessment, By Poultry Type, 2019 & 2026F |
9.2 Ghana Meat & Poultry Market Opportunity Assessment, By Meat Type, 2019 & 2026F |
9.3 Ghana Meat & Poultry Market Opportunity Assessment, By End-Users, 2019 & 2026F |
10 Ghana Meat & Poultry Market - Competitive Landscape |
10.1 Ghana Meat & Poultry Market Revenue Share, By Companies, 2024 |
10.2 Ghana Meat & Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |