Product Code: ETC029956 | Publication Date: Oct 2020 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Ghana Potato Chips Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate starts at 2.92% in 2025 and reaches 3.84% by 2029.
The Potato Chips market in Ghana is projected to grow at a stable growth rate of 2.95% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.
Potato chips are a popular snack consumed by Ghanas, contributing to the growing processed food industry in the country. The potato chips market is driven by changing consumer preferences, urbanization, and the expansion of retail channels.
The changing consumer preferences, urbanization, and the growing trend of snacking are driving the demand for potato chips in Ghana. Potato chips are convenient, affordable, and widely available snacks, appealing to consumers of all ages and demographics, thus fueling market growth.
Supply chain risks and market competition pose significant challenges to the Ghana potato chips market. Potato chips are a popular snack food consumed widely across Ghana, but ensuring a consistent supply of high-quality potatoes is essential for meeting consumer demand. Fluctuations in potato yields due to weather variability, pests and diseases, and supply chain disruptions can impact production volumes and increase manufacturing costs. Moreover, market competition from imported potato chips and other snack products can affect pricing dynamics and market share, leading to margin pressures for domestic producers. Strengthening partnerships with local farmers, implementing sustainable sourcing practices, and investing in processing and storage infrastructure are essential strategies for overcoming these challenges and ensuring the availability of high-quality potato chips in Ghana.
Acknowledging the significance of the potato chips market for the food processing industry and the agricultural sector, the government of Ghana has implemented policies to support the growth and development of potato chip production and trade. These policies focus on promoting investment in potato cultivation and processing, providing incentives for value addition and quality improvement, and ensuring compliance with food safety and quality standards. Additionally, the government emphasizes the importance of promoting market access for locally produced potato chips, enhancing technical skills and capacity in potato processing, and facilitating linkages between potato farmers, processors, and consumers to stimulate growth and competitiveness in the Ghana potato chips market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Potato Chips Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Potato Chips Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Potato Chips Market - Industry Life Cycle |
3.4 Ghana Potato Chips Market - Porter's Five Forces |
3.5 Ghana Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.6 Ghana Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Ghana Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Potato Chips Market Trends |
6 Ghana Potato Chips Market, By Types |
6.1 Ghana Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Ghana Potato Chips Market Revenues & Volume, By Flavor, 2021-2031F |
6.1.3 Ghana Potato Chips Market Revenues & Volume, By Plain/Salted, 2021-2031F |
6.1.4 Ghana Potato Chips Market Revenues & Volume, By Flavored, 2021-2031F |
6.2 Ghana Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Potato Chips Market Revenues & Volume, By Baked, 2021-2031F |
6.2.3 Ghana Potato Chips Market Revenues & Volume, By Fried, 2021-2031F |
6.3 Ghana Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Ghana Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Ghana Potato Chips Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Ghana Potato Chips Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Ghana Potato Chips Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.6 Ghana Potato Chips Market Revenues & Volume, By Other, 2021-2031F |
7 Ghana Potato Chips Market Import-Export Trade Statistics |
7.1 Ghana Potato Chips Market Export to Major Countries |
7.2 Ghana Potato Chips Market Imports from Major Countries |
8 Ghana Potato Chips Market Key Performance Indicators |
9 Ghana Potato Chips Market - Opportunity Assessment |
9.1 Ghana Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.2 Ghana Potato Chips Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Ghana Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Potato Chips Market - Competitive Landscape |
10.1 Ghana Potato Chips Market Revenue Share, By Companies, 2024 |
10.2 Ghana Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |