| Product Code: ETC5222884 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Imports of potato chips in the Swaziland market experienced a decline from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -17.18%. The year-on-year growth rate for 2023-2024 was zero, contributing to the overall downward trend in imports during the period.
By 2027, the Potato Chips market in Eswatini is anticipated to reach a growth rate of 11.21%, as part of an increasingly competitive Africa region, where Egypt remains at the forefront, supported by South Africa, Ethiopia, Algeria and Nigeria, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Swaziland Potato Chips Market Overview |
3.1 Swaziland Country Macro Economic Indicators |
3.2 Swaziland Potato Chips Market Revenues & Volume, 2021 & 2031F |
3.3 Swaziland Potato Chips Market - Industry Life Cycle |
3.4 Swaziland Potato Chips Market - Porter's Five Forces |
3.5 Swaziland Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.6 Swaziland Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Swaziland Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Swaziland Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient snacking options |
4.2.2 Growing trend of snacking culture among the younger population |
4.2.3 Rising disposable income leading to higher spending on packaged snacks |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices, such as potatoes and cooking oils |
4.3.2 Intense competition from other snack options like popcorn, nuts, and healthier alternatives |
4.3.3 Health concerns related to the consumption of fried and processed snacks |
5 Swaziland Potato Chips Market Trends |
6 Swaziland Potato Chips Market Segmentations |
6.1 Swaziland Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Swaziland Potato Chips Market Revenues & Volume, By Plain/Salted, 2021-2031F |
6.1.3 Swaziland Potato Chips Market Revenues & Volume, By Flavored, 2021-2031F |
6.2 Swaziland Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Swaziland Potato Chips Market Revenues & Volume, By Baked, 2021-2031F |
6.2.3 Swaziland Potato Chips Market Revenues & Volume, By Fried, 2021-2031F |
6.3 Swaziland Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Swaziland Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Swaziland Potato Chips Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Swaziland Potato Chips Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Swaziland Potato Chips Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.6 Swaziland Potato Chips Market Revenues & Volume, By Other, 2021-2031F |
7 Swaziland Potato Chips Market Import-Export Trade Statistics |
7.1 Swaziland Potato Chips Market Export to Major Countries |
7.2 Swaziland Potato Chips Market Imports from Major Countries |
8 Swaziland Potato Chips Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for potato chips brands |
8.2 Number of new product launches and innovations in the potato chips market |
8.3 Percentage of repeat purchases or customer loyalty for potato chips brands |
9 Swaziland Potato Chips Market - Opportunity Assessment |
9.1 Swaziland Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.2 Swaziland Potato Chips Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Swaziland Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Swaziland Potato Chips Market - Competitive Landscape |
10.1 Swaziland Potato Chips Market Revenue Share, By Companies, 2024 |
10.2 Swaziland Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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