Product Code: ETC7338897 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Ghana Table Runner Market is characterized by a rich tapestry of traditional and contemporary designs, reflecting the country`s vibrant culture and heritage. Hand-woven by skilled artisans using locally sourced materials such as Kente cloth and Batik fabric, Ghanaian table runners are known for their intricate patterns and bold colors. With a growing demand for handmade and ethically sourced home decor items, the market for Ghanaian table runners is experiencing steady growth both domestically and internationally. These table runners are not only functional but also serve as decorative pieces that add a touch of African elegance to any dining setting. The market is competitive, with a variety of styles and sizes available to cater to different tastes and preferences, making Ghanaian table runners a popular choice for those seeking unique and authentic home accessories.
The Ghana Table Runner Market is experiencing a surge in demand for locally-made, handcrafted table runners that showcase traditional Ghanaian designs and craftsmanship. Consumers are increasingly seeking unique and culturally significant pieces to enhance their dining experience and home decor. This trend presents an opportunity for local artisans and small businesses to capitalize on the growing interest in authentic, ethically-produced products. Additionally, there is a rising awareness of sustainable and eco-friendly materials, creating a niche market for table runners made from natural fibers such as cotton or jute. Collaborations with designers and retailers to showcase these products online and at international trade fairs can further amplify the visibility and appeal of Ghanaian table runners in the global market.
In the Ghana Table Runner Market, challenges may include the presence of counterfeit products, which can undermine the reputation and sales of authentic brands. Additionally, fluctuations in currency exchange rates and import regulations can impact pricing and availability of table runners in the market. Limited access to raw materials and skilled labor may also pose challenges for local manufacturers, affecting production costs and product quality. Furthermore, competition from imported table runners, often at lower prices, can make it difficult for domestic producers to compete effectively. Lastly, inadequate marketing and distribution channels can hinder the reach of Ghanaian table runners to both domestic and international markets, limiting growth opportunities for businesses in the industry.
The Ghana Table Runner Market is primarily driven by the increasing demand for home decor products in the region, driven by a growing middle-class population with higher disposable incomes. Consumers are increasingly seeking unique and culturally authentic pieces to enhance their dining and living spaces, leading to a rise in the popularity of Ghanaian-inspired table runners. The market is also being driven by the rising trend of eco-friendly and sustainable products, as Ghanaian table runners are often handmade using traditional weaving techniques and natural materials. Additionally, the influence of social media and online platforms has played a significant role in showcasing these products to a wider audience, driving further interest and demand for Ghanaian table runners in both domestic and international markets.
Government policies related to the Ghana Table Runner Market primarily focus on promoting local craftsmanship, supporting small businesses, and encouraging export activities. The government has implemented initiatives such as the National Export Strategy and the One District, One Factory policy to boost the production and export of locally-made table runners. Additionally, there are policies in place to provide training and capacity building for artisans, as well as financial support through programs like the Microfinance and Small Loans Centre (MASLOC). Import regulations and tariffs are also enforced to protect the local market from cheap imports. Overall, the government`s policies aim to stimulate growth in the Ghana Table Runner Market by empowering local producers and facilitating their access to domestic and international markets.
The Ghana Table Runner market is expected to witness steady growth in the coming years due to increasing demand for home decor products and rising disposable incomes. Consumers are increasingly looking for unique and culturally inspired pieces to enhance their living spaces, driving the popularity of Ghanaian handwoven table runners. Additionally, the growing trend of sustainable and ethically sourced products is likely to further boost the market, as Ghanaian artisans often use traditional weaving techniques and locally sourced materials. With a focus on quality craftsmanship and intricate designs, the Ghana Table Runner market is poised for expansion both domestically and internationally, appealing to consumers seeking authentic and artisanal pieces for their homes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Table Runner Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Table Runner Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Table Runner Market - Industry Life Cycle |
3.4 Ghana Table Runner Market - Porter's Five Forces |
3.5 Ghana Table Runner Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Table Runner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Ghana Table Runner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for unique and culturally inspired home decor products |
4.2.2 Increasing focus on sustainable and eco-friendly materials in consumer goods |
4.2.3 Rising popularity of ethnic and artisanal products in the home decor market |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in emerging markets like Ghana |
4.3.2 Limited awareness and distribution channels for Ghanaian table runners in international markets |
5 Ghana Table Runner Market Trends |
6 Ghana Table Runner Market, By Types |
6.1 Ghana Table Runner Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Table Runner Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Ghana Table Runner Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 Ghana Table Runner Market Revenues & Volume, By Artificial Fiber, 2021- 2031F |
6.1.5 Ghana Table Runner Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Ghana Table Runner Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Ghana Table Runner Market Revenues & Volume, By Online Sales, 2021- 2031F |
6.2.3 Ghana Table Runner Market Revenues & Volume, By Offline Sales, 2021- 2031F |
7 Ghana Table Runner Market Import-Export Trade Statistics |
7.1 Ghana Table Runner Market Export to Major Countries |
7.2 Ghana Table Runner Market Imports from Major Countries |
8 Ghana Table Runner Market Key Performance Indicators |
8.1 Percentage increase in online searches for Ghanaian table runners |
8.2 Number of collaborations with local artisans and cooperatives for table runner production |
8.3 Growth in social media engagement and following for Ghanaian table runner brands |
9 Ghana Table Runner Market - Opportunity Assessment |
9.1 Ghana Table Runner Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Table Runner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Ghana Table Runner Market - Competitive Landscape |
10.1 Ghana Table Runner Market Revenue Share, By Companies, 2024 |
10.2 Ghana Table Runner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |