Ghana Tissue Paper Market (2025-2031) Outlook | Analysis, Size, Companies, Trends, Share, Value, Revenue, Growth, Forecast & Industry

Market Forecast By Application (At Home, Away From Home), By Product Type (Paper Tissues, Wet Wipes, Facial Tissue, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC350096 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Ghana Tissue Paper Market Size Growth Rate


The Ghana Tissue Paper Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Starting high at 8.71% in 2025, the market steadily declines to 5.34% by 2029.

Ghana Tissue Paper Market Growth Rate

Tissue Paper Market: Ghana vs Top 5 Major Economies in 2027 (Africa)


The Tissue Paper market in Ghana is projected to grow at a growing growth rate of 6.57% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.

Tissue Paper Market: Ghana vs Top 5 Major Economies in 2027 (Africa)

Ghana Tissue Paper Market Synopsis

The Ghana Tissue Paper market is experiencing steady growth driven by factors such as increasing urbanization, rising disposable income, and changing consumer preferences towards hygiene products. The market is characterized by a diverse range of products including toilet paper, facial tissues, paper towels, and napkins, with both domestic manufacturers and international brands competing for market share. Key trends in the market include a growing demand for eco-friendly and sustainable tissue products, as well as an increasing focus on product innovation and branding. Distribution channels for tissue paper products in Ghana encompass supermarkets, convenience stores, online retail, and traditional markets. Overall, the Ghana Tissue Paper market presents opportunities for both local and international companies to capitalize on the growing demand for quality hygiene products in the country.

Ghana Tissue Paper Market Trends

The Ghana Tissue Paper Market is experiencing a shift towards eco-friendly and sustainable products due to increasing environmental awareness among consumers. There is a growing demand for recycled and biodegradable tissue paper products as customers seek to reduce their environmental impact. Additionally, there is a rising preference for premium and innovative tissue paper products such as scented tissues, embossed designs, and luxury packaging. The market is also witnessing an increase in online sales of tissue paper products, driven by convenience and the growing e-commerce sector in Ghana. Manufacturers are focusing on product differentiation and branding to stand out in the competitive market and attract environmentally conscious consumers. Overall, the Ghana Tissue Paper Market is evolving towards more sustainable, premium, and innovative offerings to meet changing consumer preferences.

Ghana Tissue Paper Market Challenges

In the Ghana Tissue Paper Market, some key challenges include intense competition from both local and international manufacturers, leading to pricing pressures and margin erosion. Additionally, the market faces issues related to inconsistent quality standards, unreliable supply chains, and limited access to raw materials, which can impact production and distribution efficiency. Infrastructure limitations, such as inadequate storage facilities and transportation networks, also pose challenges for players in the market. Moreover, consumer preferences and purchasing power fluctuations, as well as regulatory hurdles and taxation policies, further contribute to the complexity of operating in the Ghanaian tissue paper sector. Overall, navigating these challenges requires strategic planning, innovative solutions, and a deep understanding of the market dynamics to stay competitive and sustainable in the long run.

Ghana Tissue Paper Market Investment Opportunities

The Ghana tissue paper market presents promising investment opportunities due to the growing demand for tissue products driven by population growth, urbanization, and increasing disposable income levels. Key areas for investment include establishing tissue paper manufacturing facilities to meet the rising demand for various tissue products such as toilet paper, facial tissues, and paper towels. Investing in innovative packaging and marketing strategies, as well as eco-friendly and sustainable production practices, can also differentiate companies in this competitive market. Additionally, exploring partnerships with retailers, hotels, restaurants, and other commercial establishments for bulk tissue paper supply can be a lucrative opportunity in Ghana`s tissue paper market. Overall, investing in the Ghana tissue paper market offers the potential for long-term growth and profitability.

Jordan Agar Market Government Policies

The government of Ghana has implemented policies to promote local production and reduce the reliance on imported tissue paper products. These policies include import restrictions and tariffs on foreign tissue paper products to support domestic manufacturers. Additionally, the government has introduced initiatives to provide financial support and incentives to local tissue paper producers to enhance their competitiveness in the market. Furthermore, efforts have been made to ensure compliance with quality standards and regulations to safeguard consumer health and promote sustainable practices in the tissue paper industry. Overall, these policies aim to stimulate growth in the Ghanaian tissue paper market and create a more sustainable and self-sufficient industry.

Ghana Tissue Paper Market Future Outlook

The future outlook for the Ghana Tissue Paper Market appears promising with anticipated growth driven by factors such as increasing awareness about hygiene and sanitation, rising urbanization, and a growing middle-class population. The demand for tissue paper products is expected to rise as consumers seek convenient and disposable hygiene solutions. Additionally, the Covid-19 pandemic has heightened the importance of personal hygiene practices, further boosting the market for tissue paper products. The market is likely to witness new product innovations, eco-friendly options, and strategic marketing efforts by manufacturers to cater to evolving consumer preferences. Overall, the Ghana Tissue Paper Market is expected to experience steady growth in the coming years.

Key Highlights of the Report:

  • Ghana Tissue Paper Market Outlook
  • Market Size of Ghana Tissue Paper Market, 2024
  • Forecast of Ghana Tissue Paper Market, 2031
  • Historical Data and Forecast of Ghana Tissue Paper Revenues & Volume for the Period 2021 - 2031
  • Ghana Tissue Paper Market Trend Evolution
  • Ghana Tissue Paper Market Drivers and Challenges
  • Ghana Tissue Paper Price Trends
  • Ghana Tissue Paper Porter's Five Forces
  • Ghana Tissue Paper Industry Life Cycle
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By At Home for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Away From Home for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Product Type for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Paper Tissues for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Wet Wipes for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Facial Tissue for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of Ghana Tissue Paper Market Revenues & Volume By Online for the Period 2021 - 2031
  • Ghana Tissue Paper Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Ghana Tissue Paper Top Companies Market Share
  • Ghana Tissue Paper Competitive Benchmarking By Technical and Operational Parameters
  • Ghana Tissue Paper Company Profiles
  • Ghana Tissue Paper Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Ghana Tissue Paper Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Ghana Tissue Paper Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Ghana Tissue Paper Market Overview

3.1 Ghana Country Macro Economic Indicators

3.2 Ghana Tissue Paper Market Revenues & Volume, 2021 & 2031F

3.3 Ghana Tissue Paper Market - Industry Life Cycle

3.4 Ghana Tissue Paper Market - Porter's Five Forces

3.5 Ghana Tissue Paper Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 Ghana Tissue Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.7 Ghana Tissue Paper Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Ghana Tissue Paper Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about hygiene and sanitation among the population

4.2.2 Growth in the hospitality and tourism industry leading to higher demand for tissue paper products

4.2.3 Rising disposable income and changing consumer lifestyles favoring the use of tissue paper

4.3 Market Restraints

4.3.1 Fluctuating raw material prices impacting production costs

4.3.2 Lack of proper waste management infrastructure leading to environmental concerns

5 Ghana Tissue Paper Market Trends

6 Ghana Tissue Paper Market, By Types

6.1 Ghana Tissue Paper Market, By Application

6.1.1 Overview and Analysis

6.1.2 Ghana Tissue Paper Market Revenues & Volume, By Application, 2021 - 2031F

6.1.3 Ghana Tissue Paper Market Revenues & Volume, By At Home, 2021 - 2031F

6.1.4 Ghana Tissue Paper Market Revenues & Volume, By Away From Home, 2021 - 2031F

6.2 Ghana Tissue Paper Market, By Product Type

6.2.1 Overview and Analysis

6.2.2 Ghana Tissue Paper Market Revenues & Volume, By Paper Tissues, 2021 - 2031F

6.2.3 Ghana Tissue Paper Market Revenues & Volume, By Wet Wipes, 2021 - 2031F

6.2.4 Ghana Tissue Paper Market Revenues & Volume, By Facial Tissue, 2021 - 2031F

6.2.5 Ghana Tissue Paper Market Revenues & Volume, By Others, 2021 - 2031F

6.3 Ghana Tissue Paper Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Ghana Tissue Paper Market Revenues & Volume, By Offline, 2021 - 2031F

6.3.3 Ghana Tissue Paper Market Revenues & Volume, By Online, 2021 - 2031F

7 Ghana Tissue Paper Market Import-Export Trade Statistics

7.1 Ghana Tissue Paper Market Export to Major Countries

7.2 Ghana Tissue Paper Market Imports from Major Countries

8 Ghana Tissue Paper Market Key Performance Indicators

8.1 Number of new product innovations and launches in the tissue paper market

8.2 Household penetration rate of tissue paper products

8.3 Adoption rate of sustainable and eco-friendly tissue paper products

8.4 Average revenue per user in the tissue paper market

8.5 Rate of growth in online sales of tissue paper products

9 Ghana Tissue Paper Market - Opportunity Assessment

9.1 Ghana Tissue Paper Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 Ghana Tissue Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.3 Ghana Tissue Paper Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Ghana Tissue Paper Market - Competitive Landscape

10.1 Ghana Tissue Paper Market Revenue Share, By Companies, 2024

10.2 Ghana Tissue Paper Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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