| Product Code: ETC388256 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The tuna market in Ghana encompasses the fishing, processing, and distribution of tuna fish for domestic consumption and export markets. Tuna is a valuable seafood species rich in protein and omega-3 fatty acids, making it popular in global cuisines and food products.
The expansion of the fishing industry, both domestically and internationally, drives the demand for tuna in Ghana. Tuna is a highly sought-after seafood product globally, valued for its nutritional benefits and culinary versatility. With Ghana rich marine resources and access to international markets, the tuna industry plays a significant role in the country`s economy, benefiting from increased demand for seafood products.
Key challenges might involve addressing concerns about overfishing and sustainable tuna harvesting practices, ensuring product quality and freshness, and competition from alternative seafood products.
Recognizing the economic importance of the tuna fishing industry for coastal communities and the national economy, the Ghana government is implementing policies to promote sustainable tuna fisheries management. This includes measures to regulate fishing activities through licensing and quota allocations, enforce compliance with fisheries regulations and international conservation agreements, and support scientific research and monitoring efforts to assess tuna stocks and ecosystem health. Additionally, efforts are underway to promote value-added processing and export of Ghana tuna products to international markets, thereby enhancing the competitiveness of the tuna industry and maximizing economic benefits for local stakeholders.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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