| Product Code: ETC11243404 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Underwear Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Underwear Market - Industry Life Cycle |
3.4 Ghana Underwear Market - Porter's Five Forces |
3.5 Ghana Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Ghana Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Ghana Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing population in Ghana leading to increased demand for underwear |
4.2.2 Rising disposable income levels among consumers in Ghana |
4.2.3 Changing fashion trends and preferences driving the demand for fashionable underwear |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Ghana affecting purchasing decisions |
4.3.2 Competition from counterfeit products impacting the market for genuine branded underwear |
5 Ghana Underwear Market Trends |
6 Ghana Underwear Market, By Types |
6.1 Ghana Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Ghana Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Ghana Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Ghana Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Ghana Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Ghana Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Ghana Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Ghana Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Ghana Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Ghana Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Ghana Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Ghana Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Ghana Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Ghana Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Ghana Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Ghana Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Ghana Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Ghana Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Ghana Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Ghana Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Ghana Underwear Market Import-Export Trade Statistics |
7.1 Ghana Underwear Market Export to Major Countries |
7.2 Ghana Underwear Market Imports from Major Countries |
8 Ghana Underwear Market Key Performance Indicators |
8.1 Average selling price of underwear in Ghana |
8.2 Consumer sentiment towards premium underwear brands |
8.3 Number of retail outlets stocking a variety of underwear brands |
9 Ghana Underwear Market - Opportunity Assessment |
9.1 Ghana Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Ghana Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Ghana Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Underwear Market - Competitive Landscape |
10.1 Ghana Underwear Market Revenue Share, By Companies, 2024 |
10.2 Ghana Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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