Product Code: ETC016156 | Publication Date: Oct 2020 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Ghana Watches market currently, in 2023, has witnessed an HHI of 2597, Which has increased slightly as compared to the HHI of 2329 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The watches market in Ghana encompasses the production, importation, and retailing of wristwatches and timepieces for personal use, fashion accessories, and luxury goods. Watches are available in various styles, designs, and price ranges to cater to different consumer preferences and lifestyles, reflecting trends in fashion, technology, and craftsmanship.
The Ghana watches market is influenced by several factors including changing fashion trends, rising disposable incomes, and increasing consumer preferences for luxury goods. As the economy grows and consumers` purchasing power increases, there is a greater willingness to spend on lifestyle products such as watches. Moreover, the emergence of e-commerce platforms has made luxury and branded watches more accessible to a wider audience, driving market growth. Additionally, marketing strategies by watch brands, celebrity endorsements, and the cultural significance attached to wearing watches also contribute to the expansion of the market.
Key challenges might involve ensuring watch product quality and reliability, addressing concerns about counterfeit watches and brand reputation, and managing competition from alternative timekeeping devices.
Acknowledging the cultural significance and economic value of the watches market, the Ghana government is formulating policies to support the growth and competitiveness of the watch industry. This includes initiatives to promote local watch manufacturing and assembly capabilities, establish standards for watch quality and craftsmanship, and provide incentives for investment in watch design, branding, and marketing. Additionally, efforts are underway to enhance collaboration between government agencies, industry associations, and international partners to promote Ghana watch brands and products in domestic and export markets, as well as support skills development and training programs for watchmakers, artisans, and entrepreneurs to drive innovation, excellence, and sustainability in the watches market in Ghana.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Watches Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Watches Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Watches Market - Industry Life Cycle |
3.4 Ghana Watches Market - Porter's Five Forces |
3.5 Ghana Watches Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Watches Market Revenues & Volume Share, By Operations, 2021 & 2031F |
3.7 Ghana Watches Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Ghana Watches Market Revenues & Volume Share, By End-Users, 2021 & 2031F |
4 Ghana Watches Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Watches Market Trends |
6 Ghana Watches Market, By Types |
6.1 Ghana Watches Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Watches Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Ghana Watches Market Revenues & Volume, By Smart Watches, 2021-2031F |
6.1.4 Ghana Watches Market Revenues & Volume, By Luxury Watches, 2021-2031F |
6.1.5 Ghana Watches Market Revenues & Volume, By Fitness Watches, 2021-2031F |
6.2 Ghana Watches Market, By Operations |
6.2.1 Overview and Analysis |
6.2.2 Ghana Watches Market Revenues & Volume, By Mechanical, 2021-2031F |
6.2.3 Ghana Watches Market Revenues & Volume, By Quartz, 2021-2031F |
6.3 Ghana Watches Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Ghana Watches Market Revenues & Volume, By Hypermarket/ Supermarket, 2021-2031F |
6.3.3 Ghana Watches Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Ghana Watches Market Revenues & Volume, By Online, 2021-2031F |
6.5 Ghana Watches Market, By End-Users |
6.5.1 Overview and Analysis |
6.5.2 Ghana Watches Market Revenues & Volume, By Women, 2021-2031F |
6.5.3 Ghana Watches Market Revenues & Volume, By Unisex, 2021-2031F |
7 Ghana Watches Market Import-Export Trade Statistics |
7.1 Ghana Watches Market Export to Major Countries |
7.2 Ghana Watches Market Imports from Major Countries |
8 Ghana Watches Market Key Performance Indicators |
9 Ghana Watches Market - Opportunity Assessment |
9.1 Ghana Watches Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Watches Market Opportunity Assessment, By Operations, 2021 & 2031F |
9.3 Ghana Watches Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Ghana Watches Market Opportunity Assessment, By End-Users, 2021 & 2031F |
10 Ghana Watches Market - Competitive Landscape |
10.1 Ghana Watches Market Revenue Share, By Companies, 2024 |
10.2 Ghana Watches Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |