| Product Code: ETC316076 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The website builder market in Ghana focuses on platforms and tools for creating and designing websites without requiring coding or technical expertise. Website builders offer templates, drag-and-drop editors, and customization options for individuals, businesses, and organizations to build professional-looking websites quickly and cost-effectively.
The Ghana website builder market experiences growth due to increasing demand for easy-to-use website creation tools, rising adoption of digital marketing strategies, and growing online presence among businesses and individuals. Website builders offer features such as drag-and-drop interfaces, customizable templates, and e-commerce integration, enabling users to create professional-looking websites without coding knowledge. Moreover, advancements in website builder technology, mobile-friendly designs, and SEO optimization contribute to the popularity of website building platforms. Additionally, partnerships between website builder providers and hosting companies contribute to market expansion.
Key challenges might involve ensuring website builder platform usability and flexibility in creating and customizing websites, addressing concerns about platform performance and scalability, and managing integration with e-commerce and content management systems.
To support digital entrepreneurship and online business development, the Ghana government has introduced policies to promote the use of website builder platforms by small and medium enterprises (SMEs) and aspiring entrepreneurs. These policies focus on improving digital literacy and skills training, providing access to affordable website builder tools and resources, and facilitating partnerships between website builder providers, domain registrars, and payment service providers to streamline the process of establishing and managing an online presence.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Website Builder Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Website Builder Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Website Builder Market - Industry Life Cycle |
3.4 Ghana Website Builder Market - Porter's Five Forces |
3.5 Ghana Website Builder Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.6 Ghana Website Builder Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Ghana Website Builder Market Revenues & Volume Share, By End Users, 2021 & 2031F |
4 Ghana Website Builder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and digital adoption in Ghana |
4.2.2 Growing demand for online presence among businesses and individuals |
4.2.3 Government initiatives to promote digital entrepreneurship and innovation |
4.3 Market Restraints |
4.3.1 Limited access to affordable and reliable internet infrastructure |
4.3.2 Lack of technical skills and awareness among potential users |
4.3.3 Competition from international website builders with established reputations |
5 Ghana Website Builder Market Trends |
6 Ghana Website Builder Market, By Types |
6.1 Ghana Website Builder Market, By Deployment Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Website Builder Market Revenues & Volume, By Deployment Type, 2021-2031F |
6.1.3 Ghana Website Builder Market Revenues & Volume, By Cloud-Based, 2021-2031F |
6.1.4 Ghana Website Builder Market Revenues & Volume, By On-Premise, 2021-2031F |
6.2 Ghana Website Builder Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Website Builder Market Revenues & Volume, By Mobile Website Builders, 2021-2031F |
6.2.3 Ghana Website Builder Market Revenues & Volume, By PC Website Builders, 2021-2031F |
6.3 Ghana Website Builder Market, By End Users |
6.3.1 Overview and Analysis |
6.3.2 Ghana Website Builder Market Revenues & Volume, By Individuals, 2021-2031F |
6.3.3 Ghana Website Builder Market Revenues & Volume, By SMEs, 2021-2031F |
6.3.4 Ghana Website Builder Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Ghana Website Builder Market Import-Export Trade Statistics |
7.1 Ghana Website Builder Market Export to Major Countries |
7.2 Ghana Website Builder Market Imports from Major Countries |
8 Ghana Website Builder Market Key Performance Indicators |
8.1 Number of new website builder startups in Ghana |
8.2 Average time taken to build a website using local builders |
8.3 Percentage of businesses in Ghana without an online presence |
9 Ghana Website Builder Market - Opportunity Assessment |
9.1 Ghana Website Builder Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.2 Ghana Website Builder Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Ghana Website Builder Market Opportunity Assessment, By End Users, 2021 & 2031F |
10 Ghana Website Builder Market - Competitive Landscape |
10.1 Ghana Website Builder Market Revenue Share, By Companies, 2024 |
10.2 Ghana Website Builder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |