Product Code: ETC13236097 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Advertising Video-On-Demand Market was valued at USD 8.3 Billion in 2024 and is expected to reach USD 20.5 Billion by 2031, growing at a compound annual growth rate of 12.50% during the forecast period (2025-2031).
The Global Advertising Video-On-Demand (AVOD) market is experiencing significant growth driven by increasing internet penetration, rising demand for personalized content, and the shift towards digital advertising. AVOD platforms offer free video content to viewers supported by advertisements, making it an attractive option for both consumers and advertisers. Major players in the market include YouTube, Hulu, and Roku, who are continuously investing in content production and technological advancements to enhance user experience and maximize ad revenue. The market is also witnessing a rise in programmatic advertising, allowing for targeted and data-driven ad placements. With the growing popularity of streaming services and mobile devices, the AVOD market is projected to continue expanding globally, offering opportunities for advertisers to reach a wider audience in a cost-effective manner.
The Global Advertising Video-On-Demand (AVOD) market is experiencing significant growth driven by the increasing consumption of online video content and the shift towards digital advertising. Consumers are increasingly turning to AVOD platforms for free, ad-supported access to a wide range of video content. This trend presents opportunities for advertisers to reach a highly engaged audience through targeted advertising on AVOD platforms. The rise of connected TV and mobile devices further expands the reach of AVOD, offering advertisers the chance to engage with viewers across multiple screens. Additionally, the availability of data analytics and targeting capabilities on AVOD platforms enables advertisers to create more personalized and effective campaigns. Overall, the Global AVOD market presents a promising landscape for advertisers looking to connect with audiences in a cost-effective and targeted manner.
One of the key challenges faced in the Global Advertising Video-On-Demand (AVOD) market is the increasing competition for viewers` attention. With numerous streaming platforms and content providers vying for consumer engagement, it has become challenging for AVOD services to stand out and attract a loyal audience. Additionally, the rise of ad-blocking technology presents a hurdle in delivering targeted advertisements effectively. Advertisers also face difficulties in measuring the effectiveness of their campaigns on AVOD platforms due to limitations in tracking viewer engagement and conversion rates accurately. Moreover, the evolving regulatory landscape surrounding data privacy and user consent adds complexity to the advertising strategies employed by AVOD providers. Overall, navigating these challenges requires innovative approaches to content delivery, ad targeting, and audience engagement in the competitive AVOD market.
The Global Advertising Video-On-Demand Market is primarily driven by the increasing consumption of digital content, rising internet penetration, and the growing popularity of video streaming platforms. The shift towards online streaming services and the preference for personalized, on-demand content have propelled the demand for advertising video-on-demand services. Additionally, advancements in technology such as high-speed internet connectivity and the widespread adoption of smartphones and smart TVs have further fueled the market growth. Advertisers are attracted to the targeted advertising capabilities offered by video-on-demand platforms, allowing them to reach specific consumer segments effectively. The market is also influenced by the trend of cord-cutting, as more consumers opt for streaming services over traditional TV, creating opportunities for advertising video-on-demand providers to engage with a larger audience.
Government policies related to the Global Advertising Video-On-Demand Market vary across countries, with regulations typically focusing on content censorship, data privacy, and consumer protection. For instance, in the United States, the Federal Trade Commission enforces rules on disclosures and endorsements in advertising to protect consumers from deceptive practices. In the European Union, the General Data Protection Regulation (GDPR) mandates strict guidelines on data handling and user consent for targeted advertising. Additionally, some countries impose restrictions on certain types of content in advertising, such as alcohol or tobacco advertisements. Overall, government policies in the Global Advertising Video-On-Demand Market aim to strike a balance between promoting innovation and competition in the industry while safeguarding consumers` rights and interests.
The Global Advertising Video-On-Demand Market is expected to experience significant growth in the coming years, driven by the increasing shift towards digital advertising and the rising popularity of on-demand video content consumption. With the proliferation of high-speed internet connectivity and the widespread adoption of smartphones and smart TVs, consumers are increasingly turning to streaming services for their entertainment needs. Advertisers are recognizing this trend and are investing more in targeted advertising on video-on-demand platforms to reach their audiences effectively. Additionally, advancements in data analytics and artificial intelligence are enabling advertisers to personalize their ad campaigns, further boosting engagement and conversion rates. Overall, the Global Advertising Video-On-Demand Market is poised for robust expansion as companies continue to leverage the power of digital video advertising to connect with consumers in a more impactful way.
In the Global Advertising Video-On-Demand Market, Asia is expected to witness significant growth due to the increasing internet penetration and smartphone adoption in countries like China and India. North America is likely to dominate the market, driven by the presence of key players and advanced digital infrastructure. Europe is projected to experience steady growth, supported by the rising demand for personalized and targeted advertising content. The Middle East and Africa region is anticipated to show promising growth potential, fueled by the expanding digital media landscape. Latin America is poised for growth with the increasing popularity of streaming services and a growing young population embracing digital platforms for entertainment, presenting opportunities for advertisers to reach a diverse audience.
Global Advertising Video-On-Demand Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Advertising Video-On-Demand Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Advertising Video-On-Demand Market Revenues & Volume, 2021 & 2031F |
3.3 Global Advertising Video-On-Demand Market - Industry Life Cycle |
3.4 Global Advertising Video-On-Demand Market - Porter's Five Forces |
3.5 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F |
3.8 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Content, 2021 & 2031F |
3.9 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Solution Type, 2021 & 2031F |
3.10 Global Advertising Video-On-Demand Market Revenues & Volume Share, By Organization, 2021 & 2031F |
4 Global Advertising Video-On-Demand Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Advertising Video-On-Demand Market Trends |
6 Global Advertising Video-On-Demand Market, 2021 - 2031 |
6.1 Global Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Pre-Roll Advertisement, 2021 - 2031 |
6.1.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Mid-Roll Advertisement, 2021 - 2031 |
6.1.4 Global Advertising Video-On-Demand Market, Revenues & Volume, By Post-Roll Advertisement, 2021 - 2031 |
6.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Smart TVs, 2021 - 2031 |
6.2.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Laptops and Desktops, 2021 - 2031 |
6.2.4 Global Advertising Video-On-Demand Market, Revenues & Volume, By Smartphones and Tablets, 2021 - 2031 |
6.2.5 Global Advertising Video-On-Demand Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Media and Entertainment, 2021 - 2031 |
6.3.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Music, 2021 - 2031 |
6.3.4 Global Advertising Video-On-Demand Market, Revenues & Volume, By Travel and Tourism, 2021 - 2031 |
6.3.5 Global Advertising Video-On-Demand Market, Revenues & Volume, By Sports, 2021 - 2031 |
6.3.6 Global Advertising Video-On-Demand Market, Revenues & Volume, By Others, 2021 - 2031 |
6.4 Global Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Pay TV on Demand, 2021 - 2031 |
6.4.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Over the Top, 2021 - 2031 |
6.4.4 Global Advertising Video-On-Demand Market, Revenues & Volume, By Others, 2021 - 2031 |
6.5 Global Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Advertising Video-On-Demand Market, Revenues & Volume, By Large Enterprise, 2021 - 2031 |
6.5.3 Global Advertising Video-On-Demand Market, Revenues & Volume, By Small and Medium Enterprise, 2021 - 2031 |
7 North America Advertising Video-On-Demand Market, Overview & Analysis |
7.1 North America Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
7.2 North America Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
7.5 North America Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
7.6 North America Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
7.7 North America Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
8 Latin America (LATAM) Advertising Video-On-Demand Market, Overview & Analysis |
8.1 Latin America (LATAM) Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
8.5 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
8.6 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
8.7 Latin America (LATAM) Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
9 Asia Advertising Video-On-Demand Market, Overview & Analysis |
9.1 Asia Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
9.5 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
9.6 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
9.7 Asia Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
10 Africa Advertising Video-On-Demand Market, Overview & Analysis |
10.1 Africa Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
10.5 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
10.6 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
10.7 Africa Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
11 Europe Advertising Video-On-Demand Market, Overview & Analysis |
11.1 Europe Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
11.5 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
11.6 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
11.7 Europe Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
12 Middle East Advertising Video-On-Demand Market, Overview & Analysis |
12.1 Middle East Advertising Video-On-Demand Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Advertising Video-On-Demand Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Streaming Device, 2021 - 2031 |
12.5 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Content, 2021 - 2031 |
12.6 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Solution Type, 2021 - 2031 |
12.7 Middle East Advertising Video-On-Demand Market, Revenues & Volume, By Organization, 2021 - 2031 |
13 Global Advertising Video-On-Demand Market Key Performance Indicators |
14 Global Advertising Video-On-Demand Market - Export/Import By Countries Assessment |
15 Global Advertising Video-On-Demand Market - Opportunity Assessment |
15.1 Global Advertising Video-On-Demand Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Advertising Video-On-Demand Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Advertising Video-On-Demand Market Opportunity Assessment, By Streaming Device, 2021 & 2031F |
15.4 Global Advertising Video-On-Demand Market Opportunity Assessment, By Content, 2021 & 2031F |
15.5 Global Advertising Video-On-Demand Market Opportunity Assessment, By Solution Type, 2021 & 2031F |
15.6 Global Advertising Video-On-Demand Market Opportunity Assessment, By Organization, 2021 & 2031F |
16 Global Advertising Video-On-Demand Market - Competitive Landscape |
16.1 Global Advertising Video-On-Demand Market Revenue Share, By Companies, 2024 |
16.2 Global Advertising Video-On-Demand Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |