Global E-Commerce App Market (2025-2031) | Forecast, Challenges, Analysis, Pricing Analysis, Demand, Trends, Companies, Consumer Insights, Drivers, Size, Restraints, Growth, Investment Trends, Strategy, Value, Segments, Strategic Insights, Segmentation, Industry, Share, Supply, Competitive, Outlook, Revenue, Competition, Opportunities

Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Type (In-app Purchases, Advertisement, Other Types), By Platform (Android, iPhone) And Competitive Landscape
Product Code: ETC13254117 Publication Date: Apr 2025 Updated Date: Jul 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 190 No. of Figures: 80 No. of Tables: 40

Global E-Commerce App Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Global E-Commerce App Market was valued at USD 3.8 Billion in 2024 and is expected to reach USD 10.1 Billion by 2031, growing at a compound annual growth rate of 6.24% during the forecast period (2025-2031).

Global E-Commerce App Market Overview

The Global E-Commerce App Market is experiencing significant growth driven by the increasing adoption of smartphones and the convenience of online shopping. The market is characterized by a high level of competition among key players such as Amazon, Alibaba, and eBay, who are constantly innovating to enhance user experience and offer a wide range of products. The COVID-19 pandemic has further accelerated the shift towards e-commerce, with more consumers turning to mobile apps for their shopping needs. Emerging trends in the market include the integration of artificial intelligence and augmented reality to personalize the shopping experience and improve customer engagement. As mobile technology continues to advance, the Global E-Commerce App Market is expected to expand further, providing ample opportunities for growth and innovation in the coming years.

Global E-Commerce App Market Trends and Opportunities

The Global E-Commerce App Market is experiencing rapid growth driven by the increasing consumer preference for online shopping and convenience. Key trends include the rise of mobile commerce, personalized shopping experiences, and the integration of advanced technologies like AI and AR for enhanced customer engagement. Opportunities lie in expanding into emerging markets, optimizing user experience through seamless navigation and quick checkout processes, and leveraging data analytics to understand consumer behavior and preferences. Additionally, the shift towards omnichannel retailing presents a chance for e-commerce apps to integrate physical and digital shopping experiences. Overall, the Global E-Commerce App Market is poised for continued expansion and innovation as businesses strive to meet the evolving demands of tech-savvy consumers.

Global E-Commerce App Market Challenges

The Global E-Commerce App Market faces several challenges, including intense competition among e-commerce platforms, rapidly changing consumer preferences, and the need to constantly innovate to stay ahead. Security concerns related to online transactions, data privacy issues, and ensuring a seamless user experience across different devices are also significant hurdles. Additionally, managing logistics and supply chain operations efficiently to meet increasing customer demands for fast and reliable delivery poses a challenge. Adapting to local regulations and navigating cross-border trade complexities further add to the challenges faced by e-commerce apps operating on a global scale. Overall, staying competitive in a crowded market, addressing cybersecurity risks, and enhancing customer trust and satisfaction remain key challenges for players in the Global E-Commerce App Market.

Global E-Commerce App Market Drivers

The Global E-Commerce App Market is primarily driven by the increasing adoption of smartphones and the convenience they offer in making online purchases. Additionally, the growing internet penetration, especially in emerging markets, is expanding the customer base for e-commerce apps. The rise of digital payment methods and the availability of secure online transaction platforms have also played a significant role in boosting e-commerce app usage. Moreover, the trend towards personalized shopping experiences, seamless navigation, and user-friendly interfaces offered by e-commerce apps are attracting more consumers towards this platform. The COVID-19 pandemic has further accelerated the shift towards online shopping, driving the demand for e-commerce apps as consumers seek contactless shopping options.

Global E-Commerce App Market Government Policy

Government policies related to the Global E-Commerce App Market vary across countries but generally focus on areas such as consumer protection, data privacy, taxation, and competition. Some common policies include regulations on online transactions to protect consumers from fraud and ensure fair competition among e-commerce platforms. Data privacy laws dictate how companies handle customer information to protect personal data. Taxation policies aim to ensure that e-commerce businesses pay their fair share of taxes in each market they operate in. Additionally, some governments may impose restrictions on foreign e-commerce platforms to promote local businesses. Overall, government policies play a crucial role in shaping the regulatory environment for the Global E-Commerce App Market, influencing market dynamics and consumer trust.

Global E-Commerce App Market Future Outlook

The Global E-Commerce App Market is poised for significant growth in the coming years, driven by increasing smartphone penetration, rising internet connectivity, and shifting consumer preferences towards online shopping. As technology continues to advance, e-commerce apps are expected to offer more personalized and seamless shopping experiences, leading to higher user engagement and conversion rates. The market is also likely to see a surge in mobile payment options and integration of augmented reality technology for enhanced product visualization. With the ongoing digitalization of retail, e-commerce apps are becoming indispensable for businesses looking to reach a wider audience and drive sales. Overall, the future outlook for the Global E-Commerce App Market appears promising, with continued innovation and investment expected to fuel its expansion in the years to come.

Global E-Commerce App Market Regional Insights

In the Global E-Commerce App Market, Asia stands out as the largest and most dynamic region, driven by the rapid adoption of smartphones and increasing internet penetration. North America boasts a mature e-commerce ecosystem with a strong preference for mobile shopping. Europe follows closely behind with a growing number of consumers turning to e-commerce apps for convenience and variety. The Middle East and Africa region is witnessing significant growth, fueled by a burgeoning young population and improving digital infrastructure. Latin America is emerging as a key market for e-commerce apps, with increasing investments in technology and logistics. Overall, the e-commerce app market is thriving across all regions, presenting ample opportunities for businesses to expand their online presence and cater to evolving consumer preferences.

Key Highlights of the Report:

  • Global E-Commerce App Market Outlook
  • Market Size of Global E-Commerce App Market, 2024
  • Forecast of Global E-Commerce App Market, 2031
  • Historical Data and Forecast of Global E-Commerce App Revenues & Volume for the Period 2021 - 2031
  • Global E-Commerce App Market Trend Evolution
  • Global E-Commerce App Market Drivers and Challenges
  • Global E-Commerce App Price Trends
  • Global E-Commerce App Porter's Five Forces
  • Global E-Commerce App Industry Life Cycle
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Global E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of North America E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of United States of America E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Canada E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of North America E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Latin America (LATAM) E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of Brazil E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Mexico E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Argentina E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of LATAM E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Asia E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of China E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of India E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Japan E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Asia E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Africa E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of South Africa E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Nigeria E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Egypt E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Africa E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Europe E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of France E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Germany E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Europe E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By In-app Purchases for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By Advertisement for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By Other Types for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By Platform for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By Android for the Period 2021 - 2031
  • Historical Data and Forecast of Middle East E-Commerce App Market Revenues & Volume By iPhone for the Period 2021 - 2031
  • Historical Data and Forecast of Saudi Arabia E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of UAE E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Turkey E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Historical Data and Forecast of Rest of Middle East E-Commerce App Market Revenues & Volume for the Period 2021 - 2031
  • Global E-Commerce App Market - Key Performance Indicators
  • Global E-Commerce App Market - Import Export Trade Statistics
  • Global E-Commerce App Market - Opportunity Assessment By Countries
  • Global E-Commerce App Market - Opportunity Assessment By Type
  • Global E-Commerce App Market - Opportunity Assessment By Platform
  • Global E-Commerce App Market - Top Companies Market Share
  • Global E-Commerce App Market - Top Companies Profiles
  • Global E-Commerce App Market - Comparison of Players in Technical and Operating Parameters
  • Global E-Commerce App Market - Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

The Global E-Commerce App Market size was valued USD 3.8 Billion in 2024 and is projected to reach USD 10.1 Billion by 2031.
The expected growth rate of the Global E-Commerce App Market is 6.24% during the forecast period.
6Wresearch actively monitors the Global E-Commerce App Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Global E-Commerce App Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Global E-Commerce App Market

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Global E-Commerce App Market Overview

3.1 Global Regional Macro Economic Indicators

3.2 Global E-Commerce App Market Revenues & Volume, 2021 & 2031F

3.3 Global E-Commerce App Market - Industry Life Cycle

3.4 Global E-Commerce App Market - Porter's Five Forces

3.5 Global E-Commerce App Market Revenues & Volume Share, By Regions, 2021 & 2031F

3.6 Global E-Commerce App Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 Global E-Commerce App Market Revenues & Volume Share, By Platform, 2021 & 2031F

4 Global E-Commerce App Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Global E-Commerce App Market Trends

6 Global E-Commerce App Market, 2021 - 2031

6.1 Global E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

6.1.1 Overview & Analysis

6.1.2 Global E-Commerce App Market, Revenues & Volume, By In-app Purchases, 2021 - 2031

6.1.3 Global E-Commerce App Market, Revenues & Volume, By Advertisement, 2021 - 2031

6.1.4 Global E-Commerce App Market, Revenues & Volume, By Other Types, 2021 - 2031

6.2 Global E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

6.2.1 Overview & Analysis

6.2.2 Global E-Commerce App Market, Revenues & Volume, By Android, 2021 - 2031

6.2.3 Global E-Commerce App Market, Revenues & Volume, By iPhone, 2021 - 2031

6.3.1 Overview & Analysis

7 North America E-Commerce App Market, Overview & Analysis

7.1 North America E-Commerce App Market Revenues & Volume, 2021 - 2031

7.2 North America E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

7.2.1 United States (US) E-Commerce App Market, Revenues & Volume, 2021 - 2031

7.2.2 Canada E-Commerce App Market, Revenues & Volume, 2021 - 2031

7.2.3 Rest of North America E-Commerce App Market, Revenues & Volume, 2021 - 2031

7.3 North America E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

7.4 North America E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

8 Latin America (LATAM) E-Commerce App Market, Overview & Analysis

8.1 Latin America (LATAM) E-Commerce App Market Revenues & Volume, 2021 - 2031

8.2 Latin America (LATAM) E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

8.2.1 Brazil E-Commerce App Market, Revenues & Volume, 2021 - 2031

8.2.2 Mexico E-Commerce App Market, Revenues & Volume, 2021 - 2031

8.2.3 Argentina E-Commerce App Market, Revenues & Volume, 2021 - 2031

8.2.4 Rest of LATAM E-Commerce App Market, Revenues & Volume, 2021 - 2031

8.3 Latin America (LATAM) E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

8.4 Latin America (LATAM) E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

9 Asia E-Commerce App Market, Overview & Analysis

9.1 Asia E-Commerce App Market Revenues & Volume, 2021 - 2031

9.2 Asia E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

9.2.1 India E-Commerce App Market, Revenues & Volume, 2021 - 2031

9.2.2 China E-Commerce App Market, Revenues & Volume, 2021 - 2031

9.2.3 Japan E-Commerce App Market, Revenues & Volume, 2021 - 2031

9.2.4 Rest of Asia E-Commerce App Market, Revenues & Volume, 2021 - 2031

9.3 Asia E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

9.4 Asia E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

10 Africa E-Commerce App Market, Overview & Analysis

10.1 Africa E-Commerce App Market Revenues & Volume, 2021 - 2031

10.2 Africa E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

10.2.1 South Africa E-Commerce App Market, Revenues & Volume, 2021 - 2031

10.2.2 Egypt E-Commerce App Market, Revenues & Volume, 2021 - 2031

10.2.3 Nigeria E-Commerce App Market, Revenues & Volume, 2021 - 2031

10.2.4 Rest of Africa E-Commerce App Market, Revenues & Volume, 2021 - 2031

10.3 Africa E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

10.4 Africa E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

11 Europe E-Commerce App Market, Overview & Analysis

11.1 Europe E-Commerce App Market Revenues & Volume, 2021 - 2031

11.2 Europe E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

11.2.1 United Kingdom E-Commerce App Market, Revenues & Volume, 2021 - 2031

11.2.2 Germany E-Commerce App Market, Revenues & Volume, 2021 - 2031

11.2.3 France E-Commerce App Market, Revenues & Volume, 2021 - 2031

11.2.4 Rest of Europe E-Commerce App Market, Revenues & Volume, 2021 - 2031

11.3 Europe E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

11.4 Europe E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

12 Middle East E-Commerce App Market, Overview & Analysis

12.1 Middle East E-Commerce App Market Revenues & Volume, 2021 - 2031

12.2 Middle East E-Commerce App Market, Revenues & Volume, By Countries, 2021 - 2031

12.2.1 Saudi Arabia E-Commerce App Market, Revenues & Volume, 2021 - 2031

12.2.2 UAE E-Commerce App Market, Revenues & Volume, 2021 - 2031

12.2.3 Turkey E-Commerce App Market, Revenues & Volume, 2021 - 2031

12.3 Middle East E-Commerce App Market, Revenues & Volume, By Type, 2021 - 2031

12.4 Middle East E-Commerce App Market, Revenues & Volume, By Platform, 2021 - 2031

13 Global E-Commerce App Market Key Performance Indicators

14 Global E-Commerce App Market - Export/Import By Countries Assessment

15 Global E-Commerce App Market - Opportunity Assessment

15.1 Global E-Commerce App Market Opportunity Assessment, By Countries, 2021 & 2031F

15.2 Global E-Commerce App Market Opportunity Assessment, By Type, 2021 & 2031F

15.3 Global E-Commerce App Market Opportunity Assessment, By Platform, 2021 & 2031F

16 Global E-Commerce App Market - Competitive Landscape

16.1 Global E-Commerce App Market Revenue Share, By Companies, 2024

16.2 Global E-Commerce App Market Competitive Benchmarking, By Operating and Technical Parameters

17 Top 10 Company Profiles

18 Recommendations

19 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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