Product Code: ETC13317976 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Fluid Shortening Market was valued at USD 1.2 Billion in 2024 and is expected to reach USD 1.66 Billion by 2031, growing at a compound annual growth rate of 6.80% during the forecast period (2025-2031).
The Global Fluid Shortening Market is experiencing steady growth driven by increased demand from the food industry. Fluid shortenings are liquid fats used in baking, frying, and other food applications to enhance texture, flavor, and shelf life. Key factors contributing to market growth include the rising popularity of convenience foods, the expansion of the bakery and confectionery sector, and the growing consumer preference for healthier and natural ingredients. Manufacturers are focusing on product innovation to cater to changing consumer preferences, such as clean label and non-GMO options. Additionally, the Asia-Pacific region is emerging as a significant market due to changing dietary habits and increasing disposable income. Overall, the Global Fluid Shortening Market is expected to continue its growth trajectory in the coming years.
The Global Fluid Shortening Market is witnessing a growing demand driven by the expanding food industry and changing consumer preferences towards convenience foods. Manufacturers are focusing on developing cleaner label products with natural and sustainable ingredients to cater to the health-conscious consumer segment. The market is also benefitting from the increasing adoption of fluid shortenings in bakery, confectionery, and food service applications due to their versatility and functional benefits. Furthermore, the rising popularity of plant-based and vegan products is creating opportunities for the market players to innovate and introduce plant-derived fluid shortenings. Companies are also investing in research and development to enhance the performance and shelf-life stability of fluid shortenings, further propelling market growth. Overall, the Global Fluid Shortening Market is poised for significant expansion driven by these trends and opportunities.
The Global Fluid Shortening Market faces several challenges, including increasing health concerns related to trans fats and saturated fats in traditional shortenings. Consumers are becoming more health-conscious and seeking healthier alternatives, leading to a shift towards products with cleaner labels and healthier ingredients. Additionally, fluctuating prices of key raw materials such as vegetable oils and fats can impact the cost and availability of fluid shortenings, affecting market stability. Competition from alternative products like solid shortenings and butter also presents a challenge for fluid shortenings manufacturers to differentiate their products and maintain market share. Adapting to changing consumer preferences, improving product quality, and addressing sustainability concerns are key challenges that players in the Global Fluid Shortening Market need to navigate to remain competitive.
The Global Fluid Shortening Market is primarily driven by the increasing demand for convenience food products due to changing lifestyles and dietary habits. The rising popularity of ready-to-eat and processed food items among consumers has led to a higher consumption of fluid shortenings by food manufacturers. Additionally, the versatility of fluid shortenings in various applications such as baking, frying, and cooking has further fueled market growth. The growing awareness about the benefits of using fluid shortenings, such as enhanced texture, improved shelf life, and cost-effectiveness, is also contributing to market expansion. Moreover, the advancements in food processing technologies and the availability of a wide range of fluid shortening products with different characteristics are expected to drive the market further in the coming years.
Government policies related to the Global Fluid Shortening Market vary by country but generally focus on food safety regulations, labeling requirements, and trade agreements. In the United States, the Food and Drug Administration (FDA) regulates fluid shortenings as food additives, ensuring they meet safety standards and are properly labeled. The European Union follows similar regulations under the European Food Safety Authority (EFSA) and the Food Safety and Standards Authority of India (FSSAI) oversees regulations in India. Trade agreements such as the Trans-Pacific Partnership (TPP) and the North American Free Trade Agreement (NAFTA) impact the fluid shortening market by influencing import/export regulations and tariffs. Overall, government policies play a crucial role in shaping the global fluid shortening market by ensuring product quality, safety, and fair trade practices.
The Global Fluid Shortening Market is expected to witness steady growth in the coming years due to the rising demand from the food industry. Fluid shortenings are widely used in bakery products, confectionery items, and fried foods, driving market growth. The increasing popularity of convenience foods and the growing trend of eating out are also contributing to the market expansion. Additionally, advancements in technology and product innovation in the fluid shortening sector are anticipated to further propel market growth. However, challenges such as fluctuating prices of raw materials and growing health concerns related to the consumption of trans fats may hinder the market growth to some extent. Overall, the Global Fluid Shortening Market is forecasted to experience moderate yet stable growth in the foreseeable future.
In the Global Fluid Shortening Market, Asia Pacific is expected to witness significant growth due to the increasing consumption of convenience foods and bakery products in countries like China and India. North America and Europe are mature markets for fluid shortening, with a focus on clean label and non-GMO products driving innovation. The Middle East and Africa region is projected to experience moderate growth, driven by the expanding food processing industry. Latin America is anticipated to show steady growth, particularly in countries like Brazil and Mexico, as consumers seek healthier alternatives to traditional cooking oils. Overall, the global fluid shortening market is characterized by a shift towards healthier and sustainable products, with regional variations in consumer preferences and regulatory environments shaping market dynamics.
Global Fluid Shortening Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Fluid Shortening Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Fluid Shortening Market Revenues & Volume, 2021 & 2031F |
3.3 Global Fluid Shortening Market - Industry Life Cycle |
3.4 Global Fluid Shortening Market - Porter's Five Forces |
3.5 Global Fluid Shortening Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Fluid Shortening Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Fluid Shortening Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Global Fluid Shortening Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Global Fluid Shortening Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.10 Global Fluid Shortening Market Revenues & Volume Share, By Functionality, 2021 & 2031F |
4 Global Fluid Shortening Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Fluid Shortening Market Trends |
6 Global Fluid Shortening Market, 2021 - 2031 |
6.1 Global Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Fluid Shortening Market, Revenues & Volume, By Butter Blend Shortening, 2021 - 2031 |
6.1.3 Global Fluid Shortening Market, Revenues & Volume, By Trans-Fat-Free Shortening, 2021 - 2031 |
6.1.4 Global Fluid Shortening Market, Revenues & Volume, By Coconut Oil Shortening, 2021 - 2031 |
6.1.5 Global Fluid Shortening Market, Revenues & Volume, By Soybean Oil Shortening, 2021 - 2031 |
6.2 Global Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Fluid Shortening Market, Revenues & Volume, By Hydrogenated Oil Shortening, 2021 - 2031 |
6.2.3 Global Fluid Shortening Market, Revenues & Volume, By Palm Oil Shortening, 2021 - 2031 |
6.2.4 Global Fluid Shortening Market, Revenues & Volume, By Lard-Based Shortening, 2021 - 2031 |
6.2.5 Global Fluid Shortening Market, Revenues & Volume, By Palm Kernel Shortening, 2021 - 2031 |
6.3 Global Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Fluid Shortening Market, Revenues & Volume, By Food Processing, 2021 - 2031 |
6.3.3 Global Fluid Shortening Market, Revenues & Volume, By Baked Goods, 2021 - 2031 |
6.3.4 Global Fluid Shortening Market, Revenues & Volume, By Fast Food Chains, 2021 - 2031 |
6.3.5 Global Fluid Shortening Market, Revenues & Volume, By Confectionery, 2021 - 2031 |
6.4 Global Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Fluid Shortening Market, Revenues & Volume, By Vegetable Oils, 2021 - 2031 |
6.4.3 Global Fluid Shortening Market, Revenues & Volume, By Animal Fats, 2021 - 2031 |
6.4.4 Global Fluid Shortening Market, Revenues & Volume, By Non-Hydrogenated Oils, 2021 - 2031 |
6.4.5 Global Fluid Shortening Market, Revenues & Volume, By Blends, 2021 - 2031 |
6.5 Global Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Fluid Shortening Market, Revenues & Volume, By Texture Enhancer, 2021 - 2031 |
6.5.3 Global Fluid Shortening Market, Revenues & Volume, By Moisture Retention, 2021 - 2031 |
6.5.4 Global Fluid Shortening Market, Revenues & Volume, By Flavor Enhancer, 2021 - 2031 |
6.5.5 Global Fluid Shortening Market, Revenues & Volume, By Shelf-Life Extender, 2021 - 2031 |
7 North America Fluid Shortening Market, Overview & Analysis |
7.1 North America Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
7.2 North America Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
7.5 North America Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
7.6 North America Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
7.7 North America Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
8 Latin America (LATAM) Fluid Shortening Market, Overview & Analysis |
8.1 Latin America (LATAM) Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
8.5 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
8.6 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
8.7 Latin America (LATAM) Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
9 Asia Fluid Shortening Market, Overview & Analysis |
9.1 Asia Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
9.5 Asia Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
9.6 Asia Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
9.7 Asia Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
10 Africa Fluid Shortening Market, Overview & Analysis |
10.1 Africa Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
10.5 Africa Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
10.6 Africa Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
10.7 Africa Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
11 Europe Fluid Shortening Market, Overview & Analysis |
11.1 Europe Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
11.5 Europe Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
11.6 Europe Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
11.7 Europe Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
12 Middle East Fluid Shortening Market, Overview & Analysis |
12.1 Middle East Fluid Shortening Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Fluid Shortening Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Fluid Shortening Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Fluid Shortening Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Fluid Shortening Market, Revenues & Volume, By Application, 2021 - 2031 |
12.5 Middle East Fluid Shortening Market, Revenues & Volume, By End User, 2021 - 2031 |
12.6 Middle East Fluid Shortening Market, Revenues & Volume, By Ingredient Type, 2021 - 2031 |
12.7 Middle East Fluid Shortening Market, Revenues & Volume, By Functionality, 2021 - 2031 |
13 Global Fluid Shortening Market Key Performance Indicators |
14 Global Fluid Shortening Market - Export/Import By Countries Assessment |
15 Global Fluid Shortening Market - Opportunity Assessment |
15.1 Global Fluid Shortening Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Fluid Shortening Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Fluid Shortening Market Opportunity Assessment, By Application, 2021 & 2031F |
15.4 Global Fluid Shortening Market Opportunity Assessment, By End User, 2021 & 2031F |
15.5 Global Fluid Shortening Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
15.6 Global Fluid Shortening Market Opportunity Assessment, By Functionality, 2021 & 2031F |
16 Global Fluid Shortening Market - Competitive Landscape |
16.1 Global Fluid Shortening Market Revenue Share, By Companies, 2024 |
16.2 Global Fluid Shortening Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |