| Product Code: ETC13258923 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Hair Scrunchies Market was valued at USD 0.9 Billion in 2024 and is expected to reach USD 1.4 Billion by 2031, growing at a compound annual growth rate of 12.00% during the forecast period (2025-2031).
The Global Hair Scrunchies Market is witnessing steady growth driven by the rising popularity of retro fashion trends and the increasing adoption of hair accessories among the younger demographic. The market is characterized by a wide range of product offerings, including different materials, colors, and designs to cater to diverse consumer preferences. Key market players are focusing on product innovation, such as eco-friendly and sustainable scrunchies, to appeal to the growing demand for environmentally conscious products. Additionally, the rise of e-commerce platforms has facilitated easy access to a variety of hair scrunchies, further boosting market growth. With the fashion industry constantly evolving, the Global Hair Scrunchies Market is expected to continue its upward trajectory in the coming years, driven by changing consumer preferences and innovative product offerings.
The Global Hair Scrunchies Market is witnessing a surge in demand due to the growing popularity of retro fashion trends and the rise of social media influencers promoting hair accessories. Consumers are increasingly seeking eco-friendly and sustainable options, leading to a rise in demand for scrunchies made from recycled or biodegradable materials. Customization and personalization are also driving market growth, with many brands offering personalized and unique designs to cater to individual preferences. Additionally, the market is experiencing an increase in online sales channels, providing opportunities for small and niche businesses to reach a wider audience globally. Collaborations with fashion designers and celebrities are further expanding the market reach and creating new growth opportunities in the hair scrunchies segment.
The Global Hair Scrunchies Market faces several challenges, including increasing competition from alternative hair accessories, such as headbands or hair clips, which offer similar functionality and style options. Additionally, fluctuations in raw material prices, particularly for fabrics like satin or velvet used in premium scrunchies, can impact production costs and profit margins for manufacturers. Consumer preferences and fashion trends also play a significant role, requiring companies to stay updated with the latest designs and colors to remain competitive. Moreover, the market is highly fragmented with numerous small-scale manufacturers, making it challenging for companies to stand out and establish a strong brand presence amidst the crowded marketplace. Overall, companies in the Hair Scrunchies Market must navigate these challenges by focusing on innovation, quality, and marketing strategies to maintain a competitive edge.
The Global Hair Scrunchies Market is primarily driven by the rising trend of hair accessories as fashion statements, especially among the younger demographic. The increasing popularity of social media influencers and celebrities showcasing various hair scrunchies styles has also significantly contributed to the market growth. Additionally, the growing awareness about the benefits of using hair scrunchies in preventing hair damage and minimizing hair breakage has boosted the demand for these products. The availability of a wide range of hair scrunchies in different colors, materials, and designs to suit different preferences and occasions further drives market growth. Moreover, the shift towards sustainable and eco-friendly materials in hair scrunchies production aligns with the rising environmental consciousness among consumers, driving the market towards more sustainable practices.
Government policies related to the Global Hair Scrunchies Market vary by country but generally revolve around regulations on materials used in production, safety standards, and labeling requirements. For example, some countries may have restrictions on the use of certain chemicals in hair scrunchies, such as lead or phthalates, to ensure consumer safety. Additionally, labeling requirements may include information on the materials used, country of origin, and care instructions. Some countries may also have trade policies that impact the import and export of hair scrunchies, such as tariffs or quotas. Overall, government policies aim to protect consumers, promote fair competition, and ensure quality standards in the global hair scrunchies market.
The Global Hair Scrunchies Market is expected to witness steady growth in the coming years due to increasing fashion trends and growing awareness about sustainable fashion choices. The market is projected to be driven by factors such as the rising popularity of athleisure wear, social media influencers promoting hair accessories, and a shift towards eco-friendly materials. Additionally, the resurgence of 90s fashion trends has led to a renewed interest in hair scrunchies among consumers of all ages. Manufacturers are likely to focus on product innovation, such as incorporating new materials and designs, to cater to the evolving preferences of consumers. Overall, the Global Hair Scrunchies Market is anticipated to expand as fashion trends continue to evolve and consumers seek out unique and stylish accessories for their hair.
The Global Hair Scrunchies Market shows varying trends across regions. In Asia, the market is witnessing significant growth driven by a rising fashion consciousness among the younger population. North America and Europe are mature markets for hair scrunchies, with a strong presence of established brands and a focus on sustainability driving consumer preferences. In the Middle East and Africa region, there is a growing demand for premium and luxury hair accessories, including scrunchies, influenced by fashion trends and social media. Latin America is experiencing a surge in demand for colorful and unique hair scrunchies, favored for their versatility and style. Overall, the global hair scrunchies market is dynamic, with each region contributing to its growth through unique consumer preferences and market dynamics.
Global Hair Scrunchies Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Hair Scrunchies Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Hair Scrunchies Market Revenues & Volume, 2021 & 2031F |
3.3 Global Hair Scrunchies Market - Industry Life Cycle |
3.4 Global Hair Scrunchies Market - Porter's Five Forces |
3.5 Global Hair Scrunchies Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Hair Scrunchies Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Global Hair Scrunchies Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 Global Hair Scrunchies Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.9 Global Hair Scrunchies Market Revenues & Volume Share, By Price, 2021 & 2031F |
3.10 Global Hair Scrunchies Market Revenues & Volume Share, By Distribution channel, 2021 & 2031F |
4 Global Hair Scrunchies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Hair Scrunchies Market Trends |
6 Global Hair Scrunchies Market, 2021 - 2031 |
6.1 Global Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Hair Scrunchies Market, Revenues & Volume, By Printed, 2021 - 2031 |
6.1.3 Global Hair Scrunchies Market, Revenues & Volume, By Solid Color, 2021 - 2031 |
6.2 Global Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Hair Scrunchies Market, Revenues & Volume, By Silk, 2021 - 2031 |
6.2.3 Global Hair Scrunchies Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.4 Global Hair Scrunchies Market, Revenues & Volume, By Rayon, 2021 - 2031 |
6.2.5 Global Hair Scrunchies Market, Revenues & Volume, By Velvet, 2021 - 2031 |
6.2.6 Global Hair Scrunchies Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3 Global Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Hair Scrunchies Market, Revenues & Volume, By Mini, 2021 - 2031 |
6.3.3 Global Hair Scrunchies Market, Revenues & Volume, By Basic, 2021 - 2031 |
6.3.4 Global Hair Scrunchies Market, Revenues & Volume, By Large, 2021 - 2031 |
6.3.5 Global Hair Scrunchies Market, Revenues & Volume, By Extra large, 2021 - 2031 |
6.4 Global Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Hair Scrunchies Market, Revenues & Volume, By Low, 2021 - 2031 |
6.4.3 Global Hair Scrunchies Market, Revenues & Volume, By Medium, 2021 - 2031 |
6.4.4 Global Hair Scrunchies Market, Revenues & Volume, By High, 2021 - 2031 |
6.5 Global Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Hair Scrunchies Market, Revenues & Volume, By Online, 2021 - 2031 |
6.5.3 Global Hair Scrunchies Market, Revenues & Volume, By Offline, 2021 - 2031 |
7 North America Hair Scrunchies Market, Overview & Analysis |
7.1 North America Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
7.2 North America Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
7.4 North America Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
7.5 North America Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
7.6 North America Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
7.7 North America Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
8 Latin America (LATAM) Hair Scrunchies Market, Overview & Analysis |
8.1 Latin America (LATAM) Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
8.4 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
8.5 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
8.6 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
8.7 Latin America (LATAM) Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
9 Asia Hair Scrunchies Market, Overview & Analysis |
9.1 Asia Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
9.4 Asia Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
9.5 Asia Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
9.6 Asia Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
9.7 Asia Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
10 Africa Hair Scrunchies Market, Overview & Analysis |
10.1 Africa Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
10.4 Africa Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
10.5 Africa Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
10.6 Africa Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
10.7 Africa Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
11 Europe Hair Scrunchies Market, Overview & Analysis |
11.1 Europe Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
11.4 Europe Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
11.5 Europe Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
11.6 Europe Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
11.7 Europe Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
12 Middle East Hair Scrunchies Market, Overview & Analysis |
12.1 Middle East Hair Scrunchies Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Hair Scrunchies Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Hair Scrunchies Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Hair Scrunchies Market, Revenues & Volume, By Category, 2021 - 2031 |
12.4 Middle East Hair Scrunchies Market, Revenues & Volume, By Material, 2021 - 2031 |
12.5 Middle East Hair Scrunchies Market, Revenues & Volume, By Size, 2021 - 2031 |
12.6 Middle East Hair Scrunchies Market, Revenues & Volume, By Price, 2021 - 2031 |
12.7 Middle East Hair Scrunchies Market, Revenues & Volume, By Distribution channel, 2021 - 2031 |
13 Global Hair Scrunchies Market Key Performance Indicators |
14 Global Hair Scrunchies Market - Export/Import By Countries Assessment |
15 Global Hair Scrunchies Market - Opportunity Assessment |
15.1 Global Hair Scrunchies Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Hair Scrunchies Market Opportunity Assessment, By Category, 2021 & 2031F |
15.3 Global Hair Scrunchies Market Opportunity Assessment, By Material, 2021 & 2031F |
15.4 Global Hair Scrunchies Market Opportunity Assessment, By Size, 2021 & 2031F |
15.5 Global Hair Scrunchies Market Opportunity Assessment, By Price, 2021 & 2031F |
15.6 Global Hair Scrunchies Market Opportunity Assessment, By Distribution channel, 2021 & 2031F |
16 Global Hair Scrunchies Market - Competitive Landscape |
16.1 Global Hair Scrunchies Market Revenue Share, By Companies, 2024 |
16.2 Global Hair Scrunchies Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |