Product Code: ETC13153701 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Male Grooming Products Market was valued at USD 65 Billion in 2024 and is expected to reach USD 88 Billion by 2031, growing at a compound annual growth rate of 4.20% during the forecast period (2025-2031).
The Global Male Grooming Products Market is experiencing steady growth driven by changing grooming habits among men, increasing awareness about personal grooming, and a growing emphasis on appearance and hygiene. Key product categories within the market include skincare, haircare, shaving products, and fragrances. The market is witnessing a shift towards natural and organic products, with consumers becoming more conscious about ingredients and sustainability. E-commerce platforms are playing a significant role in driving sales of male grooming products, offering convenience and a wide range of choices to consumers worldwide. Major players in the market are focusing on product innovation, branding, and marketing strategies to cater to the diverse needs and preferences of male consumers across different regions. The market is expected to continue growing, fueled by evolving grooming trends and the increasing acceptance of male grooming products in mainstream culture.
The Global Male Grooming Products Market is experiencing significant growth due to shifting attitudes towards self-care among men, leading to increased demand for grooming products. Key trends include the rising popularity of natural and organic grooming products, the expansion of product offerings to include skincare and haircare items tailored specifically for men, and the growing influence of social media and digital marketing in promoting male grooming products. Opportunities in the market lie in innovative product formulations targeting specific skin and hair concerns of men, expansion into emerging markets with growing disposable income, and the development of personalized grooming solutions through technology integration. Overall, the male grooming products market is poised for continued expansion and diversification to cater to the evolving needs and preferences of male consumers globally.
The Global Male Grooming Products Market faces several challenges, including shifting consumer preferences, intense competition among brands, and the impact of economic fluctuations on consumer spending. With the rise of social media and influencer marketing, consumers are exposed to a wider range of products and are becoming more discerning in their choices. This makes it challenging for companies to stand out and attract loyal customers. Additionally, the market is saturated with numerous brands offering similar products, leading to price wars and pressure on profit margins. Economic downturns can also impact consumer purchasing power, leading to reduced spending on non-essential items like grooming products. To succeed in this competitive landscape, companies need to innovate constantly, differentiate their offerings, and adapt to changing consumer trends.
The Global Male Grooming Products Market is primarily driven by the increasing awareness and acceptance of personal grooming among men, along with shifting societal norms that encourage men to take better care of their appearance. Additionally, the rise of social media platforms and the influence of male celebrities and influencers showcasing grooming routines have fueled the demand for grooming products. The growing emphasis on self-care and wellness among men, coupled with the availability of innovative and specialized grooming products catering to various needs such as skincare, hair care, and beard grooming, are also key drivers of market growth. Moreover, the expanding urban population, higher disposable incomes, and the trend towards metrosexual grooming habits are further propelling the market forward.
Government policies related to the Global Male Grooming Products Market vary across countries, but generally focus on regulating product safety, labeling requirements, and ingredient restrictions. In some regions, such as the European Union and the United States, regulatory bodies like the FDA and the European Commission set guidelines for the manufacturing and marketing of male grooming products to ensure consumer safety and product efficacy. Additionally, some countries have specific regulations on animal testing, environmental impact, and packaging waste. As the male grooming industry continues to grow, governments are likely to introduce more stringent policies to address emerging issues such as sustainability and ethical sourcing, creating both challenges and opportunities for market players.
The Global Male Grooming Products Market is expected to witness steady growth in the coming years, driven by evolving consumer preferences, increasing disposable incomes, and a growing emphasis on personal grooming among men worldwide. The market is poised for expansion due to rising awareness about grooming practices, changing societal norms, and the influence of social media on grooming trends. Additionally, the proliferation of online retail channels and the availability of a wide range of grooming products tailored specifically for men are anticipated to further fuel market growth. Key players in the industry are likely to focus on product innovation, sustainability, and targeted marketing strategies to capitalize on the growing demand for male grooming products, leading to a positive outlook for the market in the foreseeable future.
In the global male grooming products market, Asia is experiencing rapid growth due to the increasing disposable incomes and changing perceptions of masculinity. North America remains a key market driven by the popularity of grooming trends and a strong focus on personal care among men. Europe is witnessing a shift towards organic and natural grooming products, driven by a growing awareness of sustainability and environmental concerns. The Middle East and Africa region has a strong demand for grooming products, particularly in the luxury segment, influenced by cultural norms and a rising urban population. Latin America is seeing a rise in demand for grooming products as men become more conscious of their appearance, with a preference for innovative and multifunctional products. Overall, the male grooming products market is witnessing diverse trends and opportunities across different regions.
Global Male Grooming Products Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Male Grooming Products Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Male Grooming Products Market Revenues & Volume, 2021 & 2031F |
3.3 Global Male Grooming Products Market - Industry Life Cycle |
3.4 Global Male Grooming Products Market - Porter's Five Forces |
3.5 Global Male Grooming Products Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Male Grooming Products Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Global Male Grooming Products Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Global Male Grooming Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Male Grooming Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Male Grooming Products Market Trends |
6 Global Male Grooming Products Market, 2021 - 2031 |
6.1 Global Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Male Grooming Products Market, Revenues & Volume, By Male Toiletries, 2021 - 2031 |
6.1.3 Global Male Grooming Products Market, Revenues & Volume, By Electric Products, 2021 - 2031 |
6.1.4 Global Male Grooming Products Market, Revenues & Volume, By After Shave Lotions, 2021 - 2031 |
6.2 Global Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Male Grooming Products Market, Revenues & Volume, By Mass Products, 2021 - 2031 |
6.2.3 Global Male Grooming Products Market, Revenues & Volume, By Premium Products, 2021 - 2031 |
6.3 Global Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Male Grooming Products Market, Revenues & Volume, By Supermarkets and Hypermarkets, 2021 - 2031 |
6.3.3 Global Male Grooming Products Market, Revenues & Volume, By Pharmacy Stores, 2021 - 2031 |
6.3.4 Global Male Grooming Products Market, Revenues & Volume, By Online Stores, 2021 - 2031 |
7 North America Male Grooming Products Market, Overview & Analysis |
7.1 North America Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
7.2 North America Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 North America Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
7.5 North America Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Male Grooming Products Market, Overview & Analysis |
8.1 Latin America (LATAM) Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 Latin America (LATAM) Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
8.5 Latin America (LATAM) Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Male Grooming Products Market, Overview & Analysis |
9.1 Asia Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 Asia Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
9.5 Asia Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Male Grooming Products Market, Overview & Analysis |
10.1 Africa Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Africa Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
10.5 Africa Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Male Grooming Products Market, Overview & Analysis |
11.1 Europe Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Europe Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
11.5 Europe Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Male Grooming Products Market, Overview & Analysis |
12.1 Middle East Male Grooming Products Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Male Grooming Products Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Male Grooming Products Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Male Grooming Products Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Middle East Male Grooming Products Market, Revenues & Volume, By Price Range, 2021 - 2031 |
12.5 Middle East Male Grooming Products Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Male Grooming Products Market Key Performance Indicators |
14 Global Male Grooming Products Market - Export/Import By Countries Assessment |
15 Global Male Grooming Products Market - Opportunity Assessment |
15.1 Global Male Grooming Products Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Male Grooming Products Market Opportunity Assessment, By Product, 2021 & 2031F |
15.3 Global Male Grooming Products Market Opportunity Assessment, By Price Range, 2021 & 2031F |
15.4 Global Male Grooming Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Male Grooming Products Market - Competitive Landscape |
16.1 Global Male Grooming Products Market Revenue Share, By Companies, 2024 |
16.2 Global Male Grooming Products Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |