Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Types (Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, Others), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC13130552 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Men Personal Care Market was valued at USD 21 Billion in 2024 and is expected to reach USD 31.89 Billion by 2031, growing at a compound annual growth rate of 6.15% during the forecast period (2025-2031).
The Global Men Personal Care Market is experiencing significant growth driven by changing societal norms, increased awareness of grooming and skincare routines, and a shift in attitudes towards self-care among men. The market encompasses a wide range of products including skincare, haircare, deodorants, and grooming products tailored specifically for men. Key trends in the market include a rising demand for natural and organic ingredients, innovative product formulations targeting specific skin concerns, and the increasing popularity of online retail channels for purchasing personal care products. Major players in the market are investing in product development, marketing campaigns targeted at men, and expanding their product portfolios to cater to the evolving needs and preferences of male consumers worldwide. The market is expected to continue its growth trajectory as men increasingly prioritize personal grooming and wellness.
The Global Men Personal Care Market is experiencing a surge in demand for natural and organic products as men become more conscious of ingredients and sustainability. Skincare products specifically tailored for men, such as anti-aging creams and moisturizers, are gaining popularity. The rise of grooming influencers and social media has also contributed to the growing interest in men`s personal care. Opportunities exist for brands to expand their product lines to cater to diverse skin types and concerns among men, as well as to capitalize on the increasing online sales channels. Additionally, the trend of personalized grooming solutions, such as subscription boxes and customizable products, presents a promising avenue for market growth. Overall, the market is ripe for innovation and targeted marketing strategies to tap into the evolving preferences of male consumers.
The Global Men Personal Care Market faces several challenges, including changing societal norms and traditional gender stereotypes that have historically limited men`s involvement in personal care routines. Additionally, there is a lack of awareness among men about the importance of personal grooming and skincare, leading to a smaller target market compared to the women`s personal care segment. Brand loyalty and preferences are also significant challenges, as men tend to be less experimental with new products and are more likely to stick to familiar brands. Moreover, the stigma surrounding men`s use of beauty and grooming products further hinders market growth. Overcoming these challenges requires targeted marketing strategies to educate and engage male consumers, innovative product development to cater to specific male skincare needs, and breaking stereotypes to create a more inclusive market environment.
The Global Men Personal Care Market is being primarily driven by shifting societal norms that are increasingly accepting of men using personal care products, leading to a growing demand for grooming products among men. Additionally, the rise of social media and influencer culture has also played a significant role in driving awareness and interest in men`s grooming, influencing their purchasing behavior. Moreover, the increasing focus on health and wellness among men, along with the growing disposable income in emerging markets, has further fueled the demand for premium personal care products tailored specifically for men. The market is also benefiting from the introduction of innovative products, such as natural and organic formulations, targeted towards men, thereby expanding the product offerings and catering to diverse consumer preferences.
Government policies related to the Global Men Personal Care Market vary between countries, with some regions implementing stricter regulations on ingredients and product safety standards. In the European Union, for example, the Cosmetics Regulation sets out specific requirements for the formulation and labeling of men`s personal care products to ensure consumer safety. In the United States, the Food and Drug Administration (FDA) regulates cosmetics under the Federal Food, Drug, and Cosmetic Act, though the standards are generally less strict compared to the EU. Additionally, some countries have specific regulations on advertising and marketing practices in the men`s personal care industry to prevent misleading claims. Overall, government policies play a crucial role in shaping the market landscape and ensuring the safety and efficacy of men`s personal care products.
The Global Men Personal Care Market is expected to witness significant growth in the coming years due to increasing awareness among men regarding grooming and personal care. Factors such as changing societal norms, the influence of social media, and the rise in disposable income are driving the demand for men`s grooming products. The market is likely to continue expanding as men become more conscious about their appearance and overall well-being. Key players in the industry are focusing on product innovation, expanding their product lines, and targeting specific consumer segments to capitalize on this growing trend. The market is projected to experience steady growth, with a particular emphasis on natural and organic products, personalized grooming routines, and technological advancements in the sector.
In the Global Men Personal Care Market, Asia is expected to witness significant growth due to the increasing awareness of grooming products among men in countries like India and China. North America is a mature market with a strong presence of established brands and a growing demand for natural and organic products. Europe is characterized by a high adoption rate of premium men`s grooming products, especially in countries like the UK and Germany. The Middle East and Africa region is experiencing a rise in demand for men`s grooming products driven by changing lifestyle trends and increasing disposable income. Latin America is seeing a gradual shift towards men`s grooming products, with Brazil leading the market in the region due to a growing focus on personal grooming among men.
Global Men Personal Care Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Men Personal Care Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Men Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Global Men Personal Care Market - Industry Life Cycle |
3.4 Global Men Personal Care Market - Porter's Five Forces |
3.5 Global Men Personal Care Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Men Personal Care Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.7 Global Men Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Men Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Men Personal Care Market Trends |
6 Global Men Personal Care Market, 2021 - 2031 |
6.1 Global Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Men Personal Care Market, Revenues & Volume, By Hair Care, 2021 - 2031 |
6.1.3 Global Men Personal Care Market, Revenues & Volume, By Shaving, 2021 - 2031 |
6.1.4 Global Men Personal Care Market, Revenues & Volume, By Oral Care, 2021 - 2031 |
6.1.5 Global Men Personal Care Market, Revenues & Volume, By Personal Cleanliness, 2021 - 2031 |
6.1.6 Global Men Personal Care Market, Revenues & Volume, By Skin Care, 2021 - 2031 |
6.1.7 Global Men Personal Care Market, Revenues & Volume, By Others, 2021 - 2031 |
6.2 Global Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Men Personal Care Market, Revenues & Volume, By Online, 2021 - 2031 |
6.2.3 Global Men Personal Care Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Men Personal Care Market, Overview & Analysis |
7.1 North America Men Personal Care Market Revenues & Volume, 2021 - 2031 |
7.2 North America Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
7.4 North America Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Men Personal Care Market, Overview & Analysis |
8.1 Latin America (LATAM) Men Personal Care Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
8.4 Latin America (LATAM) Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Men Personal Care Market, Overview & Analysis |
9.1 Asia Men Personal Care Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
9.4 Asia Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Men Personal Care Market, Overview & Analysis |
10.1 Africa Men Personal Care Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
10.4 Africa Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Men Personal Care Market, Overview & Analysis |
11.1 Europe Men Personal Care Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
11.4 Europe Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Men Personal Care Market, Overview & Analysis |
12.1 Middle East Men Personal Care Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Men Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Men Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Men Personal Care Market, Revenues & Volume, By Types, 2021 - 2031 |
12.4 Middle East Men Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Men Personal Care Market Key Performance Indicators |
14 Global Men Personal Care Market - Export/Import By Countries Assessment |
15 Global Men Personal Care Market - Opportunity Assessment |
15.1 Global Men Personal Care Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Men Personal Care Market Opportunity Assessment, By Types, 2021 & 2031F |
15.3 Global Men Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Men Personal Care Market - Competitive Landscape |
16.1 Global Men Personal Care Market Revenue Share, By Companies, 2024 |
16.2 Global Men Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |