Product Code: ETC13360804 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Men`s Personal Care Market was valued at USD 34.6 Billion in 2024 and is expected to reach USD 48.9 Billion by 2031, growing at a compound annual growth rate of 6.20% during the forecast period (2025-2031).
The Global Men`s Personal Care Market is experiencing robust growth driven by changing societal attitudes towards grooming, increasing awareness of personal hygiene, and a growing trend of self-care among men. The market encompasses a wide range of products including skincare, hair care, shaving products, and fragrances. Key factors contributing to market growth include the rise of social media influencing grooming trends, the availability of innovative products tailored specifically for men`s needs, and the expansion of e-commerce platforms offering convenient shopping experiences. Major players in the market are investing in product development, marketing campaigns targeting male consumers, and expanding their distribution channels to capitalize on the growing demand for men`s personal care products worldwide. The market is expected to continue its upward trajectory, driven by evolving consumer preferences and a shift towards wellness-focused grooming routines.
The global men`s personal care market is experiencing significant growth driven by changing attitudes towards grooming and self-care among men. The market is witnessing a surge in demand for products such as skincare, haircare, and grooming tools tailored specifically for men. Key trends include the increasing popularity of natural and organic ingredients, the rise of multi-functional products, and the growing influence of social media and celebrity endorsements in shaping consumer preferences. Opportunities lie in the development of innovative products targeting specific concerns such as anti-aging, pollution protection, and personalized grooming solutions. Brands are also focusing on sustainability and packaging innovations to appeal to environmentally conscious consumers. Overall, the men`s personal care market presents a promising landscape for growth and innovation.
The Global Men`s Personal Care Market faces several challenges, including overcoming traditional gender stereotypes that have historically associated personal care products with women. Men`s grooming products are often marketed differently and have lower visibility compared to women`s products, leading to a lack of awareness and interest among male consumers. Additionally, there is a stigma surrounding men`s use of skincare and grooming products, with some men feeling uncomfortable or insecure about incorporating these products into their daily routines. Brands in the men`s personal care market also need to address the diversity of men`s grooming needs and preferences to offer a wide range of products that cater to different skin types, concerns, and lifestyles in order to compete effectively in this growing market segment.
The Global Men`s Personal Care Market is being primarily driven by changing societal perceptions of masculinity, with men increasingly embracing grooming and self-care practices. The rise of social media and the influence of male celebrities promoting grooming products have also played a significant role in driving the market growth. Additionally, the increasing awareness of skincare and grooming routines among men, coupled with a growing emphasis on personal appearance and grooming standards in the professional sphere, have further fueled the demand for men`s personal care products. The shift towards natural and organic products, as well as innovative product formulations tailored specifically for men`s needs, are also key drivers shaping the market landscape.
Government policies related to the Global Men`s Personal Care Market vary across countries but generally focus on regulating product safety, labeling requirements, and advertising practices. Many governments have strict regulations in place to ensure that men`s personal care products meet specific health and safety standards, including ingredient restrictions and testing protocols. Additionally, some countries have implemented policies to promote sustainability and eco-friendly practices within the industry, encouraging manufacturers to use environmentally friendly packaging and reduce their carbon footprint. Overall, government policies in the Global Men`s Personal Care Market aim to protect consumer health, ensure product quality, and promote sustainability within the industry. It is essential for companies operating in this market to stay informed and compliant with regulatory requirements to maintain consumer trust and market access.
The Global Men`s Personal Care Market is projected to experience significant growth in the coming years, driven by changing societal perceptions of masculinity and an increasing focus on grooming and self-care among men. Factors such as rising disposable incomes in emerging markets, a growing awareness of skincare and grooming products, and an expanding product range tailored specifically for men are expected to fuel market expansion. The shift towards gender-neutral and inclusive marketing strategies is also likely to attract a wider consumer base. With a rise in demand for products such as skincare, haircare, and grooming tools, the market is poised for steady growth, presenting opportunities for both established and emerging players to innovate and capitalize on this evolving trend.
In the Global Men`s Personal Care Market, Asia is experiencing significant growth driven by increasing urbanization, rising disposable incomes, and a growing awareness of grooming among men. North America leads in terms of market share, with a strong focus on premium and natural products catering to the evolving preferences of male consumers. Europe is witnessing a shift towards sustainable and organic products, with a growing demand for multifunctional grooming solutions. The Middle East and Africa region is showing steady growth due to a rising trend of personal grooming among men and expanding distribution channels. Latin America is seeing a surge in the adoption of men`s personal care products, particularly in countries like Brazil and Mexico, driven by changing societal norms and a desire for self-care among men.
Global Men's Personal Care Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Men's Personal Care Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Men's Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Global Men's Personal Care Market - Industry Life Cycle |
3.4 Global Men's Personal Care Market - Porter's Five Forces |
3.5 Global Men's Personal Care Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Men's Personal Care Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Men's Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Global Men's Personal Care Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 Global Men's Personal Care Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Global Men's Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Men's Personal Care Market Trends |
6 Global Men's Personal Care Market, 2021 - 2031 |
6.1 Global Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Men's Personal Care Market, Revenues & Volume, By Skincare, 2021 - 2031 |
6.1.3 Global Men's Personal Care Market, Revenues & Volume, By Haircare, 2021 - 2031 |
6.1.4 Global Men's Personal Care Market, Revenues & Volume, By Fragrances, 2021 - 2031 |
6.1.5 Global Men's Personal Care Market, Revenues & Volume, By Bath & Body, 2021 - 2031 |
6.1.6 Global Men's Personal Care Market, Revenues & Volume, By Grooming Kits, 2021 - 2031 |
6.2 Global Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Men's Personal Care Market, Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031 |
6.2.3 Global Men's Personal Care Market, Revenues & Volume, By Online Retail, 2021 - 2031 |
6.2.4 Global Men's Personal Care Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
6.2.5 Global Men's Personal Care Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
6.2.6 Global Men's Personal Care Market, Revenues & Volume, By Pharmacies, 2021 - 2031 |
6.3 Global Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Men's Personal Care Market, Revenues & Volume, By Economy, 2021 - 2031 |
6.3.3 Global Men's Personal Care Market, Revenues & Volume, By Mid-Range, 2021 - 2031 |
6.3.4 Global Men's Personal Care Market, Revenues & Volume, By Premium, 2021 - 2031 |
6.3.5 Global Men's Personal Care Market, Revenues & Volume, By Luxury, 2021 - 2031 |
6.4 Global Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Men's Personal Care Market, Revenues & Volume, By Individuals, 2021 - 2031 |
6.4.3 Global Men's Personal Care Market, Revenues & Volume, By Salons, 2021 - 2031 |
6.4.4 Global Men's Personal Care Market, Revenues & Volume, By Spas, 2021 - 2031 |
6.4.5 Global Men's Personal Care Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Men's Personal Care Market, Overview & Analysis |
7.1 North America Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
7.2 North America Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
7.5 North America Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
7.6 North America Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
8 Latin America (LATAM) Men's Personal Care Market, Overview & Analysis |
8.1 Latin America (LATAM) Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8.5 Latin America (LATAM) Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
8.6 Latin America (LATAM) Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
9 Asia Men's Personal Care Market, Overview & Analysis |
9.1 Asia Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9.5 Asia Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
9.6 Asia Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
10 Africa Men's Personal Care Market, Overview & Analysis |
10.1 Africa Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10.5 Africa Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
10.6 Africa Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
11 Europe Men's Personal Care Market, Overview & Analysis |
11.1 Europe Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11.5 Europe Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
11.6 Europe Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
12 Middle East Men's Personal Care Market, Overview & Analysis |
12.1 Middle East Men's Personal Care Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Men's Personal Care Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Men's Personal Care Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Men's Personal Care Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Men's Personal Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12.5 Middle East Men's Personal Care Market, Revenues & Volume, By Price Range, 2021 - 2031 |
12.6 Middle East Men's Personal Care Market, Revenues & Volume, By End User, 2021 - 2031 |
13 Global Men's Personal Care Market Key Performance Indicators |
14 Global Men's Personal Care Market - Export/Import By Countries Assessment |
15 Global Men's Personal Care Market - Opportunity Assessment |
15.1 Global Men's Personal Care Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Men's Personal Care Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Men's Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
15.4 Global Men's Personal Care Market Opportunity Assessment, By Price Range, 2021 & 2031F |
15.5 Global Men's Personal Care Market Opportunity Assessment, By End User, 2021 & 2031F |
16 Global Men's Personal Care Market - Competitive Landscape |
16.1 Global Men's Personal Care Market Revenue Share, By Companies, 2024 |
16.2 Global Men's Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |