Global Toys & Games Market (2020-2026) | Share, Forecast, Size, Value, Industry, Revenue, Outlook, Companies, Growth, Trends, COVID-19 IMPACT & Analysis

Global Toys & Games Market is expected to register growth in the coming year due to the rise in consumer spending, there is an increasing demand for toys, such as action figures, Puzzles, plush toys, sports equipment and pre-school toys. The increased sales of Toys & Games based over cartoon characters, Television shows, and plays and movies are escalating, which is expected to promote the growth of the product market. Toys & Games are gaining popularity as playthings which range from toy cars, dolls and rattles to jigsaw puzzles, board games and skipping ropes. They come with a vast intrinsic value that adds to the overall development of a child. Toys tend to assist children to reveal their emotions and boost creativity. Whereas, games act as a great way to de-stress and help in the improvement of the cognitive, social skills, and physical development of a child. Additionally, recently, the rise in popularity of multi-functional and interactive Toys & Games has provided a substantial impact over Toys & Games industry. E-retailing is the fastest-growing sector of Global retail market. The growing number of online websites offering a wide range of Toys & Games has increased the demand for these products, especially among working parents who seek easy accessibility and convenience.

According to 6Wresearch, Global Toys & Games Market size is anticipated to register growth during 2020-2026. The Asia Pacific holds the largest market in the world for the Toys & Games market. The major factor driving the prosperity of the Asia-Pacific Toys & Games market is the rising preference for educational toys beyond the core skills. Asia Pacific countries like China and Taiwan are the leading exporters of Toys & Games worldwide. Further, major manufacturers of the product are located in Japan and Thailand, where cheap and easy to utilize products are made and exported to different countries. These toys have been witnessing high demand. For instance, among the pre-school toys, Code-A-Pillar from Fisher-Price, a developmental toy, which was launched in 2016 in China, allows children to do domestic computer programming and problems. China and India are the two prominent economies in the world, owing to which many vendors are entering this market. Furthermore, the demand for Toys & Games is expected to increase over the forecast period due to increasing number of retail outlets, coupled with growing middle-class groups. In China, pre-school toys are gaining popularity due to increasing sales of science, math, technology, and art-based gadgets.

Major players are focusing on introducing new products in the market to cater to the interests of the consumers. New product development is the most preferred strategy in Global Toys & Games market. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. Some of the major players included in the market studied are Mattel Inc., Hasbro Inc., and Spin Master Ltd, among others. Global Toys & Games market segments are categorized as Product Type (Games and Puzzles, Infant and Pre-school Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Video Games, and Other Product Types) and Distribution Channel (Online and Offline Channels

Global Toys & Games market report thoroughly covers the market by Product Type, applications, Distribution Channel, and Key Regions including the Asia Pacific, Latin America, Middle East, Europe, North America and Africa. Global Toys & Games market outlook provides an unbiased & detailed analysis of the ongoing global Toys & Games market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Global Toys & Games Market Outlook
• Global Toys & Games Market Overview
• Global Toys & Games Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Global Toys & Games Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Distribution Channel
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Regions
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Latin America Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for North America Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Middle East Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Africa Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Asia Pacific Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Middle East Toys & Games Market
• Market Drivers and Restraints
• Global Toys & Games Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Global Toys & Games Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Distribution Channel:
• Online
• Offline  
• By Application:
• 0-8 years
• 8-15 years
• 15 years and above
• By Product Type:
• Puzzles
• Outdoor/Sports
• Preschool Toys
• Dolls
• Video Games
• Others
• By Regions:
• Asia Pacific
• North America
• Latin America
• Europe
• Middle East
• Africa

Frequently Asked Questions About the Market Study (FAQs):