Product Code: ETC13268053 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Transactional Video On Demand Market was valued at USD 9.2 Billion in 2024 and is expected to reach USD 16.4 Billion by 2031, growing at a compound annual growth rate of 8.24% during the forecast period (2025-2031).
The Global Transactional Video On Demand (TVOD) market is experiencing significant growth driven by the increasing consumer demand for on-demand video content. TVOD services allow users to rent or purchase individual movies or TV shows for a specific viewing period, providing a flexible and convenient entertainment option. Factors such as improved internet connectivity, the proliferation of smartphones and smart TVs, and the growing popularity of original content from streaming platforms are contributing to the market`s expansion. Key players in the industry are focusing on enhancing user experience, expanding content libraries, and forming strategic partnerships to capitalize on this growing trend. The market is expected to continue its upward trajectory as more consumers seek immediate access to a wide range of entertainment choices.
The Global Transactional Video On Demand (TVOD) market is experiencing significant growth driven by the increasing consumer demand for on-demand content. Key trends include the rise of original content production by streaming platforms, the shift towards digital distribution channels, and the growing popularity of renting or purchasing individual titles instead of subscribing to streaming services. Opportunities in the TVOD market include the expansion of content libraries to attract a wider audience, partnerships with content creators for exclusive offerings, and leveraging data analytics for targeted marketing strategies. The market is also seeing innovation in payment models and user experience to enhance customer satisfaction and retention. Overall, the TVOD market presents lucrative opportunities for players to capitalize on the evolving preferences of consumers and the changing landscape of the entertainment industry.
The Global Transactional Video On Demand (TVOD) Market faces challenges such as increasing competition from subscription-based streaming services, piracy issues, varying internet speeds impacting user experience, and consumer reluctance to pay for individual content rentals. Additionally, the lack of exclusive content offerings, high costs of content acquisition, and the need for continuous technological advancements to enhance user interfaces and viewing experiences further add to the challenges faced by players in the TVOD market. Adapting to changing consumer preferences, securing content rights, combating piracy, and effectively marketing and differentiating their services amidst the crowded streaming landscape are key hurdles that companies in the TVOD market need to navigate to sustain growth and profitability.
The Global Transactional Video On Demand (TVOD) market is primarily driven by the increasing demand for convenient and on-demand access to a wide range of video content, including movies, TV shows, and other entertainment options. The growing popularity of streaming services and the widespread adoption of digital platforms have fueled the demand for TVOD services, allowing consumers to rent or purchase content for immediate viewing. Furthermore, the rise of internet connectivity and mobile devices has made it easier for users to access TVOD services anytime, anywhere. The availability of a diverse range of content, including new releases and exclusive titles, also contributes to the market growth as consumers seek out unique and compelling entertainment options through TVOD platforms.
Government policies related to the Global Transactional Video On Demand (TVOD) market vary significantly depending on the country. In some regions, governments impose regulations on content licensing, censorship, and taxation for TVOD platforms. For example, in the European Union, there are strict rules on cross-border access to content and consumer protection. In the United States, the Federal Communications Commission (FCC) oversees regulations related to broadcasting and streaming services, impacting the TVOD market. Additionally, some countries have specific laws governing digital rights management and intellectual property protection for TVOD services. Overall, government policies play a crucial role in shaping the competitive landscape and market dynamics of the Global TVOD market.
The Global Transactional Video On Demand (TVOD) market is poised for significant growth in the coming years, driven by increasing internet penetration, proliferation of smart devices, and consumer preference for on-demand content. With the rise of streaming services and the shift towards digital entertainment consumption, TVOD platforms offer viewers the flexibility to rent or purchase individual titles on a pay-per-view basis. The market is expected to witness continued expansion as more content providers enter the space, offering a wide range of movies and TV shows for instant access. Additionally, advancements in technology such as 4K resolution and virtual reality are likely to enhance the viewing experience, further fueling the demand for TVOD services globally. Overall, the future outlook for the Global TVOD market appears promising, with ample opportunities for growth and innovation.
In the Global Transactional Video On Demand market, Asia is projected to witness significant growth due to the increasing penetration of smartphones and high-speed internet connectivity. North America remains a dominant region in terms of revenue, driven by a strong demand for premium video content and a well-established digital infrastructure. Europe is experiencing a steady rise in transactional video on demand services, fueled by the presence of key players and a tech-savvy population. The Middle East and Africa region is expected to show promising growth potential, supported by rising disposable incomes and a growing appetite for on-demand entertainment. Latin America is also emerging as a key market, with a growing middle-class population and expanding access to digital platforms contributing to the uptake of transactional video on demand services.
Global Transactional Video On Demand Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Transactional Video On Demand Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Transactional Video On Demand Market Revenues & Volume, 2021 & 2031F |
3.3 Global Transactional Video On Demand Market - Industry Life Cycle |
3.4 Global Transactional Video On Demand Market - Porter's Five Forces |
3.5 Global Transactional Video On Demand Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Transactional Video On Demand Market Revenues & Volume Share, By Movies, 2021 & 2031F |
3.7 Global Transactional Video On Demand Market Revenues & Volume Share, By TV Shows, 2021 & 2031F |
3.8 Global Transactional Video On Demand Market Revenues & Volume Share, By Special Events and Live Performances, 2021 & 2031F |
4 Global Transactional Video On Demand Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Transactional Video On Demand Market Trends |
6 Global Transactional Video On Demand Market, 2021 - 2031 |
6.1 Global Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Transactional Video On Demand Market, Revenues & Volume, By New Releases, 2021 - 2031 |
6.1.3 Global Transactional Video On Demand Market, Revenues & Volume, By Classics and Cult Favourites, 2021 - 2031 |
6.2 Global Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Transactional Video On Demand Market, Revenues & Volume, By Current Seasons, 2021 - 2031 |
6.2.3 Global Transactional Video On Demand Market, Revenues & Volume, By Past Seasons, 2021 - 2031 |
6.3 Global Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Transactional Video On Demand Market, Revenues & Volume, By Concerts and Music Events, 2021 - 2031 |
6.3.3 Global Transactional Video On Demand Market, Revenues & Volume, By Sports Events, 2021 - 2031 |
7 North America Transactional Video On Demand Market, Overview & Analysis |
7.1 North America Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
7.2 North America Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
7.4 North America Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
7.5 North America Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
8 Latin America (LATAM) Transactional Video On Demand Market, Overview & Analysis |
8.1 Latin America (LATAM) Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
8.4 Latin America (LATAM) Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
8.5 Latin America (LATAM) Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
9 Asia Transactional Video On Demand Market, Overview & Analysis |
9.1 Asia Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
9.4 Asia Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
9.5 Asia Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
10 Africa Transactional Video On Demand Market, Overview & Analysis |
10.1 Africa Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
10.4 Africa Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
10.5 Africa Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
11 Europe Transactional Video On Demand Market, Overview & Analysis |
11.1 Europe Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
11.4 Europe Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
11.5 Europe Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
12 Middle East Transactional Video On Demand Market, Overview & Analysis |
12.1 Middle East Transactional Video On Demand Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Transactional Video On Demand Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Transactional Video On Demand Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Transactional Video On Demand Market, Revenues & Volume, By Movies, 2021 - 2031 |
12.4 Middle East Transactional Video On Demand Market, Revenues & Volume, By TV Shows, 2021 - 2031 |
12.5 Middle East Transactional Video On Demand Market, Revenues & Volume, By Special Events and Live Performances, 2021 - 2031 |
13 Global Transactional Video On Demand Market Key Performance Indicators |
14 Global Transactional Video On Demand Market - Export/Import By Countries Assessment |
15 Global Transactional Video On Demand Market - Opportunity Assessment |
15.1 Global Transactional Video On Demand Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Transactional Video On Demand Market Opportunity Assessment, By Movies, 2021 & 2031F |
15.3 Global Transactional Video On Demand Market Opportunity Assessment, By TV Shows, 2021 & 2031F |
15.4 Global Transactional Video On Demand Market Opportunity Assessment, By Special Events and Live Performances, 2021 & 2031F |
16 Global Transactional Video On Demand Market - Competitive Landscape |
16.1 Global Transactional Video On Demand Market Revenue Share, By Companies, 2024 |
16.2 Global Transactional Video On Demand Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |