| Product Code: ETC13227137 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Underwear for Men Market was valued at USD 35 Billion in 2024 and is expected to reach USD 50.7 Billion by 2031, growing at a compound annual growth rate of 5.62% during the forecast period (2025-2031).
The global underwear for men market is experiencing steady growth driven by factors such as changing fashion trends, increasing awareness about personal hygiene, and a growing focus on comfort and performance in undergarments. Key players in the market are innovating with new materials, designs, and technologies to cater to evolving consumer preferences. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wide range of underwear options from both established brands and emerging players. The market is witnessing a shift towards sustainable and eco-friendly undergarments, with a growing demand for organic cotton and recycled materials. As consumer behavior continues to evolve, manufacturers are focusing on customization and personalization to offer a unique and tailored shopping experience. Overall, the global underwear for men market is poised for further expansion and innovation in the coming years.
The Global Underwear for Men Market is experiencing a shift towards sustainable and eco-friendly materials, with a growing demand for organic cotton, bamboo, and recycled fibers. Performance-enhancing features such as moisture-wicking, odor control, and quick-drying properties are also gaining popularity among consumers. Additionally, there is a trend towards more inclusive sizing options and body-positive messaging in marketing campaigns. E-commerce and direct-to-consumer channels are presenting significant opportunities for market growth, allowing brands to reach a wider audience and offer personalized shopping experiences. The rise of subscription services and customization options are further driving consumer engagement and loyalty in the market. Overall, the focus on sustainability, innovation, and inclusivity is shaping the future of the men`s underwear market.
The Global Underwear for Men Market faces several challenges, including intense competition from established brands, rising raw material costs, and changing consumer preferences. Brand loyalty and awareness play a significant role in the market, making it difficult for new entrants to establish a strong foothold. Additionally, the market is constantly evolving with the introduction of new technologies and innovative materials, requiring companies to stay ahead of trends to remain competitive. Furthermore, the increasing emphasis on sustainability and ethical manufacturing practices poses a challenge for companies to adapt their production processes accordingly. Overall, navigating these challenges requires companies in the Global Underwear for Men Market to be agile, innovative, and responsive to changing market dynamics.
The global underwear for men market is primarily driven by factors such as increasing awareness about personal hygiene and grooming among men, growing focus on fashion trends and styles in undergarments, and the rising disposable income of consumers, especially in developing countries. Changing lifestyle preferences, a shift towards more comfortable and functional innerwear, and the influence of social media and celebrity endorsements are also fueling the demand for men`s underwear. Additionally, the introduction of innovative materials and technologies in underwear manufacturing, such as moisture-wicking fabrics and seamless designs, are attracting consumers looking for enhanced comfort and performance. Overall, these factors are contributing to the growth of the global men`s underwear market.
Government policies related to the Global Underwear for Men Market typically involve regulations on product safety standards, labeling requirements, and import/export restrictions to ensure consumer protection. These policies may include guidelines on the use of certain materials in underwear manufacturing, sizing standards, and labeling of fabric content. Additionally, trade agreements and tariffs can impact the market by influencing the cost and availability of men`s underwear products from different countries. Compliance with these regulations is crucial for businesses operating in the market to avoid penalties and maintain consumer trust. Overall, government policies play a significant role in shaping the regulatory landscape and market dynamics for the Global Underwear for Men Market.
The Global Underwear for Men Market is expected to witness steady growth in the coming years, driven by factors such as increasing awareness of personal hygiene, changing fashion trends, and a growing emphasis on comfort and functionality in clothing. The market is likely to be influenced by advancements in fabric technology, sustainable practices, and the rise of e-commerce platforms offering a wide range of options to consumers. Additionally, the growing trend of athleisure wear and the increasing preference for premium and designer underwear among men are expected to further fuel market growth. Overall, the market is projected to expand as manufacturers focus on innovation, branding, and expanding their product offerings to cater to the evolving needs and preferences of male consumers globally.
In the global underwear for men market, Asia is projected to witness significant growth due to the increasing disposable income, changing lifestyles, and growing awareness about personal hygiene. North America is expected to remain a key market driven by the preference for premium and designer underwear brands. In Europe, the market is characterized by a high demand for sustainable and eco-friendly underwear options. The Middle East and Africa region is anticipated to experience moderate growth, with a focus on comfortable and breathable materials. Latin America is poised for steady growth driven by the rising popularity of innovative designs and patterns in men`s underwear. Overall, the global market for men`s underwear is witnessing a shift towards more personalized and technologically advanced products across these regions.
Global Underwear for Men Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Underwear for Men Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Underwear for Men Market Revenues & Volume, 2021 & 2031F |
3.3 Global Underwear for Men Market - Industry Life Cycle |
3.4 Global Underwear for Men Market - Porter's Five Forces |
3.5 Global Underwear for Men Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Underwear for Men Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Underwear for Men Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
4 Global Underwear for Men Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Underwear for Men Market Trends |
6 Global Underwear for Men Market, 2021 - 2031 |
6.1 Global Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Underwear for Men Market, Revenues & Volume, By Briefs, 2021 - 2031 |
6.1.3 Global Underwear for Men Market, Revenues & Volume, By Boxer Brief, 2021 - 2031 |
6.1.4 Global Underwear for Men Market, Revenues & Volume, By Trunks, 2021 - 2031 |
6.1.5 Global Underwear for Men Market, Revenues & Volume, By Boxers, 2021 - 2031 |
6.1.6 Global Underwear for Men Market, Revenues & Volume, By Others, 2021 - 2031 |
6.2 Global Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Underwear for Men Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.3 Global Underwear for Men Market, Revenues & Volume, By Polyester, 2021 - 2031 |
6.2.4 Global Underwear for Men Market, Revenues & Volume, By Modal, 2021 - 2031 |
6.2.5 Global Underwear for Men Market, Revenues & Volume, By Nylon, 2021 - 2031 |
6.2.6 Global Underwear for Men Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Underwear for Men Market, Overview & Analysis |
7.1 North America Underwear for Men Market Revenues & Volume, 2021 - 2031 |
7.2 North America Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
8 Latin America (LATAM) Underwear for Men Market, Overview & Analysis |
8.1 Latin America (LATAM) Underwear for Men Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
9 Asia Underwear for Men Market, Overview & Analysis |
9.1 Asia Underwear for Men Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
10 Africa Underwear for Men Market, Overview & Analysis |
10.1 Africa Underwear for Men Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
11 Europe Underwear for Men Market, Overview & Analysis |
11.1 Europe Underwear for Men Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
12 Middle East Underwear for Men Market, Overview & Analysis |
12.1 Middle East Underwear for Men Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Underwear for Men Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Underwear for Men Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Underwear for Men Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Underwear for Men Market, Revenues & Volume, By Fabric, 2021 - 2031 |
13 Global Underwear for Men Market Key Performance Indicators |
14 Global Underwear for Men Market - Export/Import By Countries Assessment |
15 Global Underwear for Men Market - Opportunity Assessment |
15.1 Global Underwear for Men Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Underwear for Men Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Underwear for Men Market Opportunity Assessment, By Fabric, 2021 & 2031F |
16 Global Underwear for Men Market - Competitive Landscape |
16.1 Global Underwear for Men Market Revenue Share, By Companies, 2024 |
16.2 Global Underwear for Men Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |