Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Type (Point-of-use Filters, Under The Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters, Others, Point-of-entry Filters), By Category (Ro Filters, Uv Filters, Gravity Filters, Others), By Application (Residential, Light Commercial) And Competitive Landscape
| Product Code: ETC13382255 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Water Purifier Market was accounted at USD 39.8 billion in 2024 and is projected to reach nearly USD 63 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.6% during the forecast period (2025-2031).
| Report Name | Global Water Purifier Market |
| Forecast Period | 2025-2031 |
| CAGR | 6.6% |
| Market size | USD 63 billion by 2031 |
| Growing Sector | Residential |
The Global Water Purifier Market report thoroughly covers the market by regions, types, categories, and applications. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Global Water Purifier Market is likely to see strong growth driven by rising awareness of waterborne diseases, the growing demand for clean drinking water, and urbanization. Growing tech advancements in filtration systems are expected to support this expansion. Investments in residential, commercial, and industrial water treatment solutions will contribute to growth. Government policies promoting safe drinking water and sustainability will also play a crucial role in market shaping.
Below mentioned some growth drivers and their impact on market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Growing Health Awareness | By Application (Residential, Light Commercial) | To combat waterborne diseases there is higher demand for fresh drinking water. |
| Government Regulations | By Categories (RO Filters, UV Filters) | Promotes the usage of fresh water usage among people. |
| Urbanization & Industrial Growth | By Regions (Asia, Africa, LATAM) | Have led to higher demand for clean and filtered water. |
| Technological Advancements | By Type (Point-of-use Filters, Faucet-mounted Filters) | Enhances purification efficiency and user convenience through innovation. |
Global Water Purifier Market is expected to experience steady growth with a projected CAGR of 6.6% during the forecast period of 2025-2031. The growth of the Global Water Purifier Market is fueled by health concerns, urbanization, and increased awareness of water quality. Governments are introducing regulations to guarantee clean drinking water, further stimulating demand. Technological progress in filtration, such as RO, UV, and gravity filters, enhances purification efficiency. Additionally, growing industrial and commercial sectors, along with rising disposable incomes, are contributing to the demand for water purifiers in both residential and light commercial applications.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| High Initial Costs | By Type (Under The Counter Filters, Pitcher Filters) | Limits affordability, especially in developing markets. |
| Lack of Awareness in Emerging Regions | By Regions (LATAM, Africa) | Restricts market adoption in underserved areas. |
| Regulatory Compliance | By Category (UV Filters, RO Filters) | Increases product development costs and delays. |
| Maintenance Costs | By Type (Point-of-entry Filters) | Raises operational costs for users and manufacturers. |
In the Global Water Purifier Industry, high initial investment costs, especially for advanced technologies like reverse osmosis and UV filtration systems, pose a challenge for wide-scale adoption. In addition, regulatory compliance requirements for safety and performance standards in water treatment systems may increase operational expenses. The industry also faces issues related to maintenance, where frequent filter replacements and the need for regular servicing impact customer retention.
Some major trends contributing to the development of the Global Water Purifier Market Growth are:
Here are some investment opportunities in the Global Water Purifier Market:
Here are some top companies contributing to the Global Water Purifier Market Share:
| Company Name | Aquasana |
| Headquarters | Austin, Texas, United States |
| Established | 1999 |
| Website | Click Here |
Aquasana provides high-performance water filtration systems for residential and commercial sectors, with a focus on health and sustainability.
| Company Name | Brita |
| Headquarters | Taunusstein, Germany |
| Established | 1966 |
| Website | Click Here |
Brita is a leading brand offering point-of-use water filtration systems, focusing on improving drinking water quality with easy-to-use products.
| Company Name | Pentair |
| Headquarters | London, United Kingdom |
| Established | 1966 |
| Website | Click Here |
Pentair is a global leader in water treatment solutions, providing cutting-edge filtration systems for both residential and commercial use.
| Company Name | Culligan |
| Headquarters | Rosemont, Illinois, United States |
| Established | 1936 |
| Website | Click Here |
Culligan offers innovative water treatment systems, focusing on water softening, filtration, and providing high-quality water solutions for residential and commercial applications.
| Company Name | A. O. Smith Corporation |
| Headquarters | Milwaukee, Wisconsin, United States |
| Established | 1874 |
| Website | Click Here |
A. O. Smith is known for providing water purification systems that include both residential and industrial filtration solutions, emphasizing innovation and quality.
Governments worldwide have made various initiatives to ensure access to clean water. The U.S. Safe Drinking Water Act (SDWA) sets the standard for drinking water quality and regulates public water systems. The EU Water Framework Directive seeks to safeguard and enhance water quality throughout Europe by mandating that member states manage water resources efficiently. India National Mission for Clean Ganga aims to restore the water quality of the Ganges River, hence generating substantial demand for water purifiers.
The future of the Global Water Purifier Market looks positive, with consistent growth expected through 2031. The increasing need for potable water, along with governmental regulations, technical innovations, and an enhanced emphasis on sustainability, will persist in propelling market growth. As the water purifier market evolves, innovations include smart purifiers, environmentally sustainable solutions, and enhanced filtration technologies will significantly influence the market dynamics.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, point-of-use filters are the fastest growing segment due to their convenience, affordability, and ease of installation in residential applications, offering efficient purification for daily drinking water.
RO filters are experiencing the highest growth, driven by their ability to remove a wide range of contaminants. Their effectiveness in purifying water for both residential and light commercial applications is pushing their demand in regions with poor water quality.
Asia is the fastest growing market due to rapid urbanization, increasing health awareness, and growing concerns over water contamination. This surge in demand for clean water in urban and rural areas makes Asia the leading region in market expansion.
The residential application is growing rapidly, fueled by increasing consumer awareness regarding water quality. The rising demand for water purifiers in households is driven by a need for safe drinking water and growing concerns about waterborne diseases.
The report subsequently covers the market by following segments and subsegments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Global Water Purifier Market Overview |
| 3.1 Global Regional Macro Economic Indicators |
| 3.2 Global Water Purifier Market Revenues & Volume, 2021 & 2031F |
| 3.3 Global Water Purifier Market - Industry Life Cycle |
| 3.4 Global Water Purifier Market - Porter's Five Forces |
| 3.5 Global Water Purifier Market Revenues & Volume Share, By Regions, 2021 & 2031F |
| 3.6 Global Water Purifier Market Revenues & Volume Share, By Type, 2021 & 2031F |
| 3.7 Global Water Purifier Market Revenues & Volume Share, By Category, 2021 & 2031F |
| 3.8 Global Water Purifier Market Revenues & Volume Share, By Application, 2021 & 2031F |
| 4 Global Water Purifier Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Global Water Purifier Market Trends |
| 6 Global Water Purifier Market, 2021 - 2031F |
| 6.1 Global Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 6.1.1 Overview & Analysis |
| 6.1.2 Global Water Purifier Market, Revenues & Volume, By Point-of-use Filters, 2021 - 2031F |
| 6.1.3 Global Water Purifier Market, Revenues & Volume, By Under The Counter Filters, 2021 - 2031F |
| 6.1.4 Global Water Purifier Market, Revenues & Volume, By Counter Top Filters, 2021 - 2031F |
| 6.1.5 Global Water Purifier Market, Revenues & Volume, By Pitcher Filters, 2021 - 2031F |
| 6.1.6 Global Water Purifier Market, Revenues & Volume, By Faucet-mounted Filters, 2021 - 2031F |
| 6.1.7 Global Water Purifier Market, Revenues & Volume, By Others, 2021 - 2031F |
| 6.1.8 Global Water Purifier Market, Revenues & Volume, By Point-of-entry Filters, 2021 - 2031F |
| 6.2 Global Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 6.2.1 Overview & Analysis |
| 6.2.2 Global Water Purifier Market, Revenues & Volume, By Ro Filters, 2021 - 2031F |
| 6.2.3 Global Water Purifier Market, Revenues & Volume, By Uv Filters, 2021 - 2031F |
| 6.2.4 Global Water Purifier Market, Revenues & Volume, By Gravity Filters, 2021 - 2031F |
| 6.2.5 Global Water Purifier Market, Revenues & Volume, By Others, 2021 - 2031F |
| 6.3 Global Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 6.3.1 Overview & Analysis |
| 6.3.2 Global Water Purifier Market, Revenues & Volume, By Residential, 2021 - 2031F |
| 6.3.3 Global Water Purifier Market, Revenues & Volume, By Light Commercial, 2021 - 2031F |
| 7 North America Water Purifier Market, Overview & Analysis |
| 7.1 North America Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 7.2 North America Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 7.2.1 United States (US) Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 7.2.2 Canada Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 7.2.3 Rest of North America Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 7.3 North America Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 7.4 North America Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 7.5 North America Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 8 Latin America (LATAM) Water Purifier Market, Overview & Analysis |
| 8.1 Latin America (LATAM) Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 8.2 Latin America (LATAM) Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 8.2.1 Brazil Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 8.2.2 Mexico Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 8.2.3 Argentina Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 8.2.4 Rest of LATAM Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 8.3 Latin America (LATAM) Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 8.4 Latin America (LATAM) Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 8.5 Latin America (LATAM) Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 9 Asia Water Purifier Market, Overview & Analysis |
| 9.1 Asia Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 9.2 Asia Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 9.2.1 India Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 9.2.2 China Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 9.2.3 Japan Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 9.2.4 Rest of Asia Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 9.3 Asia Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 9.4 Asia Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 9.5 Asia Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 10 Africa Water Purifier Market, Overview & Analysis |
| 10.1 Africa Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 10.2 Africa Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 10.2.1 South Africa Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 10.2.2 Egypt Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 10.2.3 Nigeria Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 10.2.4 Rest of Africa Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 10.3 Africa Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 10.4 Africa Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 10.5 Africa Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 11 Europe Water Purifier Market, Overview & Analysis |
| 11.1 Europe Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 11.2 Europe Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 11.2.1 United Kingdom Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 11.2.2 Germany Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 11.2.3 France Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 11.2.4 Rest of Europe Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 11.3 Europe Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 11.4 Europe Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 11.5 Europe Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 12 Middle East Water Purifier Market, Overview & Analysis |
| 12.1 Middle East Water Purifier Market Revenues & Volume, 2021 - 2031F |
| 12.2 Middle East Water Purifier Market, Revenues & Volume, By Countries, 2021 - 2031F |
| 12.2.1 Saudi Arabia Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 12.2.2 UAE Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 12.2.3 Turkey Water Purifier Market, Revenues & Volume, 2021 - 2031F |
| 12.3 Middle East Water Purifier Market, Revenues & Volume, By Type, 2021 - 2031F |
| 12.4 Middle East Water Purifier Market, Revenues & Volume, By Category, 2021 - 2031F |
| 12.5 Middle East Water Purifier Market, Revenues & Volume, By Application, 2021 - 2031F |
| 13 Global Water Purifier Market Key Performance Indicators |
| 14 Global Water Purifier Market - Export/Import By Countries Assessment |
| 15 Global Water Purifier Market - Opportunity Assessment |
| 15.1 Global Water Purifier Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Global Water Purifier Market Opportunity Assessment, By Type, 2021 & 2031F |
| 15.3 Global Water Purifier Market Opportunity Assessment, By Category, 2021 & 2031F |
| 15.4 Global Water Purifier Market Opportunity Assessment, By Application, 2021 & 2031F |
| 16 Global Water Purifier Market - Competitive Landscape |
| 16.1 Global Water Purifier Market Revenue Share, By Companies, 2024 |
| 16.2 Global Water Purifier Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Top 10 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |