Product Code: ETC5152059 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The e-wallet market in Greece is expanding as more consumers adopt digital payment methods and mobile banking. E-wallets offer convenient, secure, and fast payment options for online shopping, bill payments, and peer-to-peer transactions. The market is expected to grow further with the increasing adoption of smartphones and digital financial services, along with government initiatives to promote cashless transactions.
The Greece e-wallet market is experiencing growth as more consumers shift towards digital payment solutions. The convenience, security, and speed offered by e-wallets are driving their adoption across various sectors, including retail, travel, and online services. Additionally, the increasing penetration of smartphones and the rise of contactless payments are fueling the demand for e-wallets in Greece. The growing trend towards digitalization in banking, along with government initiatives supporting cashless transactions, is further boosting the e-wallet market in the country.
The Greece E-wallet market faces challenges related to the security and privacy of user data. With an increasing number of cyberattacks targeting digital payment systems, ensuring robust security features is a constant challenge. Additionally, the adoption of e-wallets is hindered by consumer trust issues, as many users are still hesitant to switch from traditional payment methods to digital platforms. There is also the issue of regulatory compliance, as the digital payments landscape is constantly evolving, and businesses must keep up with new laws and regulations to remain competitive.
The e-wallet market in Greece is shaped by government policies and regulatory frameworks focused on digital financial services, security, and consumer protection. The Greek government has adopted EU regulations on digital payments, data protection (such as GDPR), and electronic transactions. These policies foster the growth of digital wallets, encouraging consumers and businesses to adopt secure, cashless payment systems.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece E-wallet Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece E-wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Greece E-wallet Market - Industry Life Cycle |
3.4 Greece E-wallet Market - Porter's Five Forces |
3.5 Greece E-wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Greece E-wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Greece E-wallet Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 Greece E-wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Greece |
4.2.2 Growing trend towards cashless transactions |
4.2.3 Government initiatives promoting digital payments |
4.3 Market Restraints |
4.3.1 Security concerns around e-wallets |
4.3.2 Lack of awareness and trust in e-wallet services |
4.3.3 Limited merchant acceptance of e-wallet payments |
5 Greece E-wallet Market Trends |
6 Greece E-wallet Market Segmentations |
6.1 Greece E-wallet Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Greece E-wallet Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.3 Greece E-wallet Market Revenues & Volume, By Transportation, 2021-2031F |
6.1.4 Greece E-wallet Market Revenues & Volume, By Banking, 2021-2031F |
6.1.5 Greece E-wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.2 Greece E-wallet Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Greece E-wallet Market Revenues & Volume, By Closed E Wallets, 2021-2031F |
6.2.3 Greece E-wallet Market Revenues & Volume, By Semi Closed E Wallets, 2021-2031F |
6.2.4 Greece E-wallet Market Revenues & Volume, By Open E Wallets, 2021-2031F |
6.2.6 Greece E-wallet Market Revenues & Volume, By Mode, 2021-2031F |
6.2.7 Greece E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3 Greece E-wallet Market, By Mode |
6.3.1 Overview and Analysis |
6.3.2 Greece E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Greece E-wallet Market Revenues & Volume, By M Wallet, 2021-2031F |
7 Greece E-wallet Market Import-Export Trade Statistics |
7.1 Greece E-wallet Market Export to Major Countries |
7.2 Greece E-wallet Market Imports from Major Countries |
8 Greece E-wallet Market Key Performance Indicators |
8.1 Average transaction value through e-wallets |
8.2 Number of active e-wallet users in Greece |
8.3 Percentage of digital payments made through e-wallets |
8.4 Customer satisfaction with e-wallet services |
8.5 Frequency of e-wallet usage per user |
9 Greece E-wallet Market - Opportunity Assessment |
9.1 Greece E-wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Greece E-wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Greece E-wallet Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 Greece E-wallet Market - Competitive Landscape |
10.1 Greece E-wallet Market Revenue Share, By Companies, 2024 |
10.2 Greece E-wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |