| Product Code: ETC7355480 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Greece packaged water market, the import trend showed a notable growth rate of 30.38% from 2023 to 2024, with a compound annual growth rate (CAGR) of 50.67% from 2020 to 2024. This surge in imports can be attributed to a shift in consumer preferences towards healthier beverage options, driving increased demand for packaged water in the market.

The Greece Packaged water market is experiencing steady growth driven by increasing consumer awareness regarding the importance of hydration and convenience. The market is characterized by a wide variety of offerings including still, sparkling, flavored, and functional waters to cater to diverse consumer preferences. The demand for packaged water is further boosted by factors such as health consciousness, concerns over water quality, and the convenience of on-the-go hydration options. Key players in the market are focusing on product innovation, sustainable packaging solutions, and strategic marketing initiatives to stay competitive. With a growing emphasis on health and wellness trends, the Greece Packaged water market is expected to continue its upward trajectory in the coming years.
In the Greece Packaged water market, there is a growing trend towards healthier lifestyle choices and increased awareness of the importance of staying hydrated. Consumers are seeking convenient and portable options for consuming water on-the-go, driving the demand for packaged water products. Additionally, there is a shift towards sustainable packaging materials and environmentally friendly practices, presenting opportunities for companies to differentiate themselves through eco-friendly initiatives. With the rising popularity of functional and flavored waters, there is potential for innovation in product offerings to cater to diverse consumer preferences. E-commerce platforms are also playing a significant role in expanding market reach and accessibility for packaged water brands in Greece. Overall, the market is poised for growth with a focus on health, sustainability, and convenience.
In the Greece Packaged water market, some key challenges include intense competition among numerous brands, price sensitivity among consumers, and concerns over environmental impact due to plastic packaging. The market is saturated with various players, leading to pricing pressures and the need for constant innovation to stand out. Moreover, Greek consumers are increasingly conscious of the environmental issues related to single-use plastic bottles, which has led to calls for more sustainable packaging solutions. Companies operating in the market must navigate these challenges by focusing on differentiation, offering eco-friendly alternatives, and engaging in effective marketing strategies to capture consumer interest and loyalty in a competitive landscape.
The Greece Packaged water market is primarily driven by factors such as increasing health consciousness among consumers, growing awareness about the importance of staying hydrated, and the convenience offered by packaged water for on-the-go consumption. The rise in disposable income levels, changing lifestyle patterns, and a shift towards healthier beverage options also contribute to the market growth. Additionally, concerns regarding water pollution and the availability of safe drinking water in certain regions further boost the demand for packaged water as a safe and reliable alternative. Marketing strategies focusing on product innovation, eco-friendly packaging solutions, and expanding distribution networks also play a significant role in driving the growth of the Packaged water market in Greece.
The Greek packaged water market is subject to government policies that regulate the production, distribution, and labeling of bottled water products. These policies aim to ensure the safety and quality of packaged water for consumers by setting standards for water sources, production facilities, and packaging materials. Additionally, there are regulations in place regarding the advertising and marketing of packaged water to prevent misleading claims and protect consumer interests. The government also monitors the pricing and taxation of packaged water to prevent price gouging and ensure affordability for consumers. Overall, government policies in Greece play a crucial role in maintaining the integrity and competitiveness of the packaged water market while safeguarding consumer health and rights.
The future outlook for the Greece Packaged water market appears promising, with steady growth expected due to increasing consumer awareness about health and hydration. The market is anticipated to be driven by factors such as rising concerns over water quality, convenience, and the growing trend towards healthier beverage options. Key players are likely to focus on product innovation, including flavored and functional waters, to cater to evolving consumer preferences. Additionally, the shift towards sustainable packaging solutions and eco-friendly practices is expected to play a significant role in shaping the market landscape. Overall, the Greece Packaged water market is poised for expansion, driven by a combination of consumer demand for convenient and healthy hydration options, innovation in product offerings, and a growing emphasis on sustainability.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece Packaged water Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Greece Packaged water Market - Industry Life Cycle |
3.4 Greece Packaged water Market - Porter's Five Forces |
3.5 Greece Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Greece Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growth in tourism industry leading to higher demand for packaged water |
4.2.3 Improving disposable income levels in Greece |
4.3 Market Restraints |
4.3.1 Competition from other beverage options like juices and soft drinks |
4.3.2 Environmental concerns related to plastic waste from packaged water bottles |
4.3.3 Fluctuating raw material prices affecting production costs |
5 Greece Packaged water Market Trends |
6 Greece Packaged water Market, By Types |
6.1 Greece Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Greece Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Greece Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Greece Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Greece Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Greece Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Greece Packaged water Market Import-Export Trade Statistics |
7.1 Greece Packaged water Market Export to Major Countries |
7.2 Greece Packaged water Market Imports from Major Countries |
8 Greece Packaged water Market Key Performance Indicators |
8.1 Consumer preference for eco-friendly packaging options |
8.2 Adoption rate of hydration apps or smart water bottles in Greece |
8.3 Percentage of households opting for packaged water over tap water |
9 Greece Packaged water Market - Opportunity Assessment |
9.1 Greece Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Greece Packaged water Market - Competitive Landscape |
10.1 Greece Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Greece Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here