| Product Code: ETC4906543 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
Guatemala`s apparel import shipments in 2024 continued to be dominated by key suppliers such as China, Honduras, Bangladesh, Mexico, and Vietnam. Despite the diverse sources, the market remained competitive with a low Herfindahl-Hirschman Index (HHI) concentration. The industry displayed impressive growth with a compound annual growth rate (CAGR) of 23.38% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -0.91%, indicating a potential stabilization in the market after a period of rapid expansion.
The Apparel market in Guatemala is projected to grow at a growing growth rate of 8.20% by 2027, highlighting the country's increasing focus on advanced technologies within the Latin America region, where Brazil holds the dominant position, followed closely by Mexico, Argentina, Colombia and Chile, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Apparel Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Apparel Market - Industry Life Cycle |
3.4 Guatemala Apparel Market - Porter's Five Forces |
3.5 Guatemala Apparel Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.6 Guatemala Apparel Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Guatemala Apparel Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Guatemala Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income of consumers in Guatemala |
4.2.2 Increasing awareness and adoption of fashion trends |
4.2.3 Expansion of retail infrastructure and e-commerce platforms in the country |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates |
4.3.2 Competition from international apparel brands |
4.3.3 Challenges in the local supply chain and production processes |
5 Guatemala Apparel Market Trends |
6 Guatemala Apparel Market Segmentations |
6.1 Guatemala Apparel Market, By End User |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.1.3 Guatemala Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.1.4 Guatemala Apparel Market Revenues & Volume, By Kids, 2021-2031F |
6.2 Guatemala Apparel Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Apparel Market Revenues & Volume, By Formal Wear, 2021-2031F |
6.2.3 Guatemala Apparel Market Revenues & Volume, By Casual Wear, 2021-2031F |
6.2.4 Guatemala Apparel Market Revenues & Volume, By Sports Wear, 2021-2031F |
6.2.5 Guatemala Apparel Market Revenues & Volume, By Night Wear, 2021-2031F |
6.2.6 Guatemala Apparel Market Revenues & Volume, By Other, 2021-2031F |
6.3 Guatemala Apparel Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Apparel Market Revenues & Volume, By Formal Wear, 2021-2031F |
6.3.3 Guatemala Apparel Market Revenues & Volume, By Casual Wear, 2021-2031F |
6.3.4 Guatemala Apparel Market Revenues & Volume, By Sports Wear, 2021-2031F |
6.3.5 Guatemala Apparel Market Revenues & Volume, By Night Wear, 2021-2031F |
6.3.6 Guatemala Apparel Market Revenues & Volume, By Other, 2021-2031F |
7 Guatemala Apparel Market Import-Export Trade Statistics |
7.1 Guatemala Apparel Market Export to Major Countries |
7.2 Guatemala Apparel Market Imports from Major Countries |
8 Guatemala Apparel Market Key Performance Indicators |
8.1 Average spend per capita on apparel in Guatemala |
8.2 Percentage of population engaged in online apparel shopping |
8.3 Number of new retail outlets opening in the apparel sector in Guatemala |
9 Guatemala Apparel Market - Opportunity Assessment |
9.1 Guatemala Apparel Market Opportunity Assessment, By End User, 2021 & 2031F |
9.2 Guatemala Apparel Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Guatemala Apparel Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Guatemala Apparel Market - Competitive Landscape |
10.1 Guatemala Apparel Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |