| Product Code: ETC10527335 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Guatemala`s consumer goods import market in 2024 continued to thrive with significant growth driven by top exporting countries such as Mexico, France, USA, China, and Colombia. The low Herfindahl-Hirschman Index (HHI) indicates a diversified market with healthy competition. The impressive compound annual growth rate (CAGR) of 35.25% from 2020 to 2024 highlights the strong demand for imported consumer goods in Guatemala. Moreover, the growth rate of 17.84% from 2023 to 2024 signals sustained momentum and opportunities for both local retailers and international suppliers in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Consumer Goods Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Consumer Goods Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Consumer Goods Market - Industry Life Cycle |
3.4 Guatemala Consumer Goods Market - Porter's Five Forces |
3.5 Guatemala Consumer Goods Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Consumer Goods Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Guatemala Consumer Goods Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Guatemala Consumer Goods Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Guatemala Consumer Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing population and increasing disposable income in Guatemala leading to higher consumer spending on goods. |
4.2.2 Rising urbanization and changing consumer preferences towards premium and high-quality consumer goods. |
4.2.3 Expansion of retail channels and e-commerce platforms providing easier access to consumer goods. |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates impacting consumer purchasing power. |
4.3.2 High levels of poverty and income inequality restricting the purchasing ability of a significant portion of the population. |
5 Guatemala Consumer Goods Market Trends |
6 Guatemala Consumer Goods Market, By Types |
6.1 Guatemala Consumer Goods Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Consumer Goods Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Guatemala Consumer Goods Market Revenues & Volume, By Electronics, 2021 - 2031F |
6.1.4 Guatemala Consumer Goods Market Revenues & Volume, By Apparel, 2021 - 2031F |
6.1.5 Guatemala Consumer Goods Market Revenues & Volume, By Personal Care, 2021 - 2031F |
6.1.6 Guatemala Consumer Goods Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Guatemala Consumer Goods Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Consumer Goods Market Revenues & Volume, By Plastic, 2021 - 2031F |
6.2.3 Guatemala Consumer Goods Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.4 Guatemala Consumer Goods Market Revenues & Volume, By Synthetic Materials, 2021 - 2031F |
6.2.5 Guatemala Consumer Goods Market Revenues & Volume, By Mixed, 2021 - 2031F |
6.3 Guatemala Consumer Goods Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Consumer Goods Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.3.3 Guatemala Consumer Goods Market Revenues & Volume, By Offline Retail, 2021 - 2031F |
6.4 Guatemala Consumer Goods Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Consumer Goods Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Guatemala Consumer Goods Market Revenues & Volume, By Businesses, 2021 - 2031F |
7 Guatemala Consumer Goods Market Import-Export Trade Statistics |
7.1 Guatemala Consumer Goods Market Export to Major Countries |
7.2 Guatemala Consumer Goods Market Imports from Major Countries |
8 Guatemala Consumer Goods Market Key Performance Indicators |
8.1 Household consumption expenditure growth rate. |
8.2 Consumer confidence index. |
8.3 Retail sales growth in consumer goods categories. |
8.4 Online sales penetration rate in the consumer goods market. |
8.5 Consumer price index for essential goods. |
9 Guatemala Consumer Goods Market - Opportunity Assessment |
9.1 Guatemala Consumer Goods Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Consumer Goods Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 Guatemala Consumer Goods Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Guatemala Consumer Goods Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Guatemala Consumer Goods Market - Competitive Landscape |
10.1 Guatemala Consumer Goods Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Consumer Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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