| Product Code: ETC7390774 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guatemala`s e-commerce market for skin care products continues to thrive, with key import shipments coming from Mexico, France, USA, Colombia, and Spain in 2024. The low concentration of the Herfindahl-Hirschman Index (HHI) indicates a diverse range of suppliers. The impressive compound annual growth rate (CAGR) of 36.11% from 2020 to 2024 demonstrates the increasing demand for skin care products in Guatemala. Moreover, the growth rate of 17.87% from 2023 to 2024 signals sustained momentum in the market, offering promising opportunities for both local and international skincare brands.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala E-Commerce Skin Care Products Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala E-Commerce Skin Care Products Market - Industry Life Cycle |
3.4 Guatemala E-Commerce Skin Care Products Market - Porter's Five Forces |
3.5 Guatemala E-Commerce Skin Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala E-Commerce Skin Care Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Guatemala E-Commerce Skin Care Products Market Revenues & Volume Share, By Platform Type, 2021 & 2031F |
4 Guatemala E-Commerce Skin Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access to smartphones in Guatemala |
4.2.2 Growing consumer awareness about skin care and beauty products |
4.2.3 Rise in disposable income levels leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Limited infrastructure and logistics network for e-commerce in Guatemala |
4.3.2 Lack of trust in online shopping platforms among consumers |
4.3.3 Regulatory challenges and import restrictions for skin care products |
5 Guatemala E-Commerce Skin Care Products Market Trends |
6 Guatemala E-Commerce Skin Care Products Market, By Types |
6.1 Guatemala E-Commerce Skin Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Body Care, 2021- 2031F |
6.1.4 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Facial Care, 2021- 2031F |
6.1.5 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Lip and Hand Care, 2021- 2031F |
6.2 Guatemala E-Commerce Skin Care Products Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Conventional, 2021- 2031F |
6.2.3 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Natural/Organic, 2021- 2031F |
6.3 Guatemala E-Commerce Skin Care Products Market, By Platform Type |
6.3.1 Overview and Analysis |
6.3.2 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Third Party Retailer, 2021- 2031F |
6.3.3 Guatemala E-Commerce Skin Care Products Market Revenues & Volume, By Company's Own Website, 2021- 2031F |
7 Guatemala E-Commerce Skin Care Products Market Import-Export Trade Statistics |
7.1 Guatemala E-Commerce Skin Care Products Market Export to Major Countries |
7.2 Guatemala E-Commerce Skin Care Products Market Imports from Major Countries |
8 Guatemala E-Commerce Skin Care Products Market Key Performance Indicators |
8.1 Conversion rate of website visitors to customers |
8.2 Average order value (AOV) of skin care products purchased online |
8.3 Customer retention rate for e-commerce skin care platforms |
9 Guatemala E-Commerce Skin Care Products Market - Opportunity Assessment |
9.1 Guatemala E-Commerce Skin Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala E-Commerce Skin Care Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Guatemala E-Commerce Skin Care Products Market Opportunity Assessment, By Platform Type, 2021 & 2031F |
10 Guatemala E-Commerce Skin Care Products Market - Competitive Landscape |
10.1 Guatemala E-Commerce Skin Care Products Market Revenue Share, By Companies, 2024 |
10.2 Guatemala E-Commerce Skin Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |