| Product Code: ETC5519388 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s lingerie import market continues to thrive in 2024, with top exporting countries including China, Colombia, Honduras, Mexico, and Vietnam. The high Herfindahl-Hirschman Index (HHI) indicates significant market concentration. With a strong compound annual growth rate (CAGR) of 10.37% from 2020 to 2024 and a notable growth rate of 6.06% in 2023-24, the lingerie import sector in Guatemala shows promising opportunities for both domestic retailers and international suppliers.

By 2027, the Lingerie market in Guatemala is anticipated to reach a growth rate of 7.66%, as part of an increasingly competitive Latin America region, where Brazil remains at the forefront, supported by Mexico, Argentina, Colombia and Chile, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Lingerie Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Lingerie Market - Industry Life Cycle |
3.4 Guatemala Lingerie Market - Porter's Five Forces |
3.5 Guatemala Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Guatemalan consumers |
4.2.2 Growing awareness and adoption of fashion trends in lingerie |
4.2.3 Expansion of online retail channels for lingerie products |
4.3 Market Restraints |
4.3.1 Economic instability in Guatemala impacting consumer spending |
4.3.2 Competition from international lingerie brands |
4.3.3 Cultural factors influencing conservative attitudes towards lingerie |
5 Guatemala Lingerie Market Trends |
6 Guatemala Lingerie Market Segmentations |
6.1 Guatemala Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 Guatemala Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 Guatemala Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 Guatemala Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 Guatemala Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 Guatemala Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 Guatemala Lingerie Market Import-Export Trade Statistics |
7.1 Guatemala Lingerie Market Export to Major Countries |
7.2 Guatemala Lingerie Market Imports from Major Countries |
8 Guatemala Lingerie Market Key Performance Indicators |
8.1 Average order value (AOV) for lingerie products |
8.2 Conversion rate of online lingerie sales |
8.3 Customer retention rate for lingerie brands |
8.4 Social media engagement and reach for lingerie brands |
8.5 Number of new product launches and their reception in the market |
9 Guatemala Lingerie Market - Opportunity Assessment |
9.1 Guatemala Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Lingerie Market - Competitive Landscape |
10.1 Guatemala Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here