| Product Code: ETC11243495 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Guatemala`s underwear import market continued to thrive in 2024, with top exporting countries including El Salvador, China, Colombia, USA, and Mexico. The high Herfindahl-Hirschman Index (HHI) concentration indicates a competitive market. The industry experienced a significant compound annual growth rate (CAGR) of 23.6% from 2020 to 2024, showcasing strong demand. Despite a slightly lower growth rate of 2.01% from 2023 to 2024, the market remains dynamic and promising for both domestic retailers and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Underwear Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Underwear Market - Industry Life Cycle |
3.4 Guatemala Underwear Market - Porter's Five Forces |
3.5 Guatemala Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Guatemala Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Guatemala Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Guatemala |
4.2.2 Growing awareness about the importance of wearing quality underwear for health and comfort |
4.2.3 Influence of global fashion trends on consumer preferences in Guatemala |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Guatemala |
4.3.2 Competition from counterfeit products in the market |
4.3.3 Limited distribution channels for premium underwear brands in Guatemala |
5 Guatemala Underwear Market Trends |
6 Guatemala Underwear Market, By Types |
6.1 Guatemala Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Guatemala Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Guatemala Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Guatemala Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Guatemala Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Guatemala Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Guatemala Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Guatemala Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Guatemala Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Guatemala Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Guatemala Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Guatemala Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Guatemala Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Guatemala Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Guatemala Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Guatemala Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Guatemala Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Guatemala Underwear Market Import-Export Trade Statistics |
7.1 Guatemala Underwear Market Export to Major Countries |
7.2 Guatemala Underwear Market Imports from Major Countries |
8 Guatemala Underwear Market Key Performance Indicators |
8.1 Average spending per capita on underwear in Guatemala |
8.2 Number of new entrants or brands entering the Guatemalan underwear market |
8.3 Consumer satisfaction and brand loyalty metrics for key players in the market |
9 Guatemala Underwear Market - Opportunity Assessment |
9.1 Guatemala Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Guatemala Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Guatemala Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Underwear Market - Competitive Landscape |
10.1 Guatemala Underwear Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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