New Zealand Underwear Market (2025-2031) | Investment Trends, Forecast, Growth, Opportunities, Outlook, Supply, Trends, Strategic Insights, Value, Strategy, Drivers, Restraints, Competitive, Demand, Consumer Insights, Size, Segmentation, Pricing Analysis, Competition, Analysis, Share, Segments, Industry, Revenue, Companies, Challenges

Name: New Zealand Underwear Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Underwear Market, New Zealand Underwear Market, New Zealand Underwear Market Revenues, New Zealand Underwear Market Share, New Zealand Underwear Market Size, New Zealand Underwear Market Outlook, New Zealand Underwear Market Report, New Zealand Underwear Market Competition, New Zealand Underwear Market Overview, New Zealand Underwear Market Trends, New Zealand Underwear Market Forecast

Market Forecast By Type (Boxer Briefs, Briefs, Trunks, Panties), By Fabric (Cotton, Silk, Polyester, Spandex), By Consumer Group (Men, Women, Kids, Unisex), By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Brand-Owned Stores), By End Use (Professional Tattooing, Tattoo Studios) And Competitive Landscape

Product Code: ETC11243533	Publication Date: Apr 2025	Updated Date: Nov 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 65	No. of Figures: 34	No. of Tables: 19

New Zealand Underwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

The New Zealand underwear import market continued to display a high level of concentration in 2024, with top exporting countries being China, Bangladesh, Cambodia, Vietnam, and India. The industry experienced steady growth with a compound annual growth rate (CAGR) of 7.53% from 2020 to 2024. Despite a slightly lower growth rate of 1.73% from 2023 to 2024, the market remains robust and competitive. The consistent presence of key exporters underscores the importance of these countries in meeting New Zealand`s underwear demand.

New Zealand Underwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

New Zealand Underwear Market Outlook
Market Size of New Zealand Underwear Market,2024
Forecast of New Zealand Underwear Market, 2031
Historical Data and Forecast of New Zealand Underwear Revenues & Volume for the Period 2021-2031
New Zealand Underwear Market Trend Evolution
New Zealand Underwear Market Drivers and Challenges
New Zealand Underwear Price Trends
New Zealand Underwear Porter's Five Forces
New Zealand Underwear Industry Life Cycle
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Type for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Boxer Briefs for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Briefs for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Trunks for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Panties for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Fabric for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Cotton for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Silk for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Polyester for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Spandex for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Consumer Group for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Men for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Women for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Kids for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Unisex for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Online Retail for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Supermarkets for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Brand-Owned Stores for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By End Use for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Professional Tattooing for the Period 2021-2031
Historical Data and Forecast of New Zealand Underwear Market Revenues & Volume By Tattoo Studios for the Period 2021-2031
New Zealand Underwear Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By Fabric
Market Opportunity Assessment By Consumer Group
Market Opportunity Assessment By Distribution Channel
Market Opportunity Assessment By End Use
New Zealand Underwear Top Companies Market Share
New Zealand Underwear Competitive Benchmarking By Technical and Operational Parameters
New Zealand Underwear Company Profiles
New Zealand Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 New Zealand Underwear Market Overview

3.1 New Zealand Country Macro Economic Indicators

3.2 New Zealand Underwear Market Revenues & Volume, 2021 & 2031F

3.3 New Zealand Underwear Market - Industry Life Cycle

3.4 New Zealand Underwear Market - Porter's Five Forces

3.5 New Zealand Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 New Zealand Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F

3.7 New Zealand Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F

3.8 New Zealand Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 New Zealand Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about health and hygiene leading to higher demand for quality underwear products

4.2.2 Growing trend of athleisure and loungewear, driving demand for comfortable and stylish underwear

4.2.3 Innovation in fabric technology and design, leading to the introduction of new and improved underwear products

4.3 Market Restraints

4.3.1 Intense competition from domestic and international underwear brands, leading to pricing pressures

4.3.2 Fluctuating raw material prices impacting production costs and product pricing

4.3.3 Changing consumer preferences and fashion trends leading to the need for frequent product redesign and updates

5 New Zealand Underwear Market Trends

6 New Zealand Underwear Market, By Types

6.1 New Zealand Underwear Market, By Type

6.1.1 Overview and Analysis

6.1.2 New Zealand Underwear Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 New Zealand Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F

6.1.4 New Zealand Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F

6.1.5 New Zealand Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.1.6 New Zealand Underwear Market Revenues & Volume, By Panties, 2021 - 2031F

6.2 New Zealand Underwear Market, By Fabric

6.2.1 Overview and Analysis

6.2.2 New Zealand Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.2.3 New Zealand Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.2.4 New Zealand Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.2.5 New Zealand Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F

6.3 New Zealand Underwear Market, By Consumer Group

6.3.1 Overview and Analysis

6.3.2 New Zealand Underwear Market Revenues & Volume, By Men, 2021 - 2031F

6.3.3 New Zealand Underwear Market Revenues & Volume, By Women, 2021 - 2031F

6.3.4 New Zealand Underwear Market Revenues & Volume, By Kids, 2021 - 2031F

6.3.5 New Zealand Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F

6.4 New Zealand Underwear Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 New Zealand Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F

6.4.3 New Zealand Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F

6.4.4 New Zealand Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.4.5 New Zealand Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F

7 New Zealand Underwear Market Import-Export Trade Statistics

7.1 New Zealand Underwear Market Export to Major Countries

7.2 New Zealand Underwear Market Imports from Major Countries

8 New Zealand Underwear Market Key Performance Indicators

8.1 Customer satisfaction scores reflecting the quality and comfort of underwear products

8.2 Rate of adoption of sustainable and eco-friendly practices in manufacturing processes

8.3 Number of new product launches and innovations in the underwear market

8.4 Social media engagement and brand presence indicating consumer interest and brand loyalty

8.5 Growth in online sales and e-commerce penetration in the underwear market

9 New Zealand Underwear Market - Opportunity Assessment

9.1 New Zealand Underwear Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 New Zealand Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F

9.3 New Zealand Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F

9.4 New Zealand Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 New Zealand Underwear Market - Competitive Landscape

10.1 New Zealand Underwear Market Revenue Share, By Companies, 2024

10.2 New Zealand Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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