| Product Code: ETC11307815 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import of waterproof makeup in Guatemala is showing steady growth, with key exporting countries including Colombia, China, Mexico, USA, and Brazil. The market concentration, as measured by the HHI, decreased from moderate to low in 2024, indicating a more competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 was robust at 11.15%, with a notable growth rate of 10.53% from 2023 to 2024. This trend suggests a growing demand for waterproof makeup in Guatemala, driven by a variety of international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Waterproof Makeup Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Waterproof Makeup Market - Industry Life Cycle |
3.4 Guatemala Waterproof Makeup Market - Porter's Five Forces |
3.5 Guatemala Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Guatemala Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Guatemala Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Guatemala Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of waterproof makeup in Guatemala |
4.2.2 Growing demand for long-lasting and smudge-proof makeup products |
4.2.3 Influence of social media and beauty influencers promoting waterproof makeup |
4.3 Market Restraints |
4.3.1 High cost associated with waterproof makeup products |
4.3.2 Limited availability of high-quality waterproof makeup brands in the Guatemala market |
4.3.3 Concerns about the environmental impact of waterproof makeup production and disposal |
5 Guatemala Waterproof Makeup Market Trends |
6 Guatemala Waterproof Makeup Market, By Types |
6.1 Guatemala Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Guatemala Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 Guatemala Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 Guatemala Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 Guatemala Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 Guatemala Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 Guatemala Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 Guatemala Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 Guatemala Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 Guatemala Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 Guatemala Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 Guatemala Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 Guatemala Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 Guatemala Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 Guatemala Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 Guatemala Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 Guatemala Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 Guatemala Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 Guatemala Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 Guatemala Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 Guatemala Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 Guatemala Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Guatemala Waterproof Makeup Market Export to Major Countries |
7.2 Guatemala Waterproof Makeup Market Imports from Major Countries |
8 Guatemala Waterproof Makeup Market Key Performance Indicators |
8.1 Percentage increase in online searches for waterproof makeup in Guatemala |
8.2 Number of new product launches in the waterproof makeup segment |
8.3 Growth in the number of beauty influencers collaborating with waterproof makeup brands |
8.4 Customer satisfaction ratings for waterproof makeup products |
8.5 Percentage of repeat purchases for waterproof makeup items |
9 Guatemala Waterproof Makeup Market - Opportunity Assessment |
9.1 Guatemala Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Guatemala Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Guatemala Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Guatemala Waterproof Makeup Market - Competitive Landscape |
10.1 Guatemala Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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