| Product Code: ETC11307853 | Publication Date: Apr 2025 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite a slight decrease in growth rate from 2023 to 2024, the New Zealand market for waterproof makeup import shipments continues to show stable growth, with a modest Compound Annual Growth Rate (CAGR) of 3.72% from 2020 to 2024. The top countries exporting to New Zealand in 2024 are the USA, China, Italy, Germany, and Australia, indicating a diverse source of supply. With the Herfindahl-Hirschman Index (HHI) remaining low in 2024, competition among suppliers remains healthy, benefiting consumers with a variety of choices in waterproof makeup products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Waterproof Makeup Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Waterproof Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Waterproof Makeup Market - Industry Life Cycle |
3.4 New Zealand Waterproof Makeup Market - Porter's Five Forces |
3.5 New Zealand Waterproof Makeup Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 New Zealand Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2022 & 2032F |
3.7 New Zealand Waterproof Makeup Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 New Zealand Waterproof Makeup Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 New Zealand Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and adoption of waterproof makeup products among consumers in New Zealand. |
4.2.2 Growing demand for long-lasting and smudge-proof makeup solutions. |
4.2.3 Rise in outdoor activities and water-related events driving the need for waterproof makeup. |
4.3 Market Restraints |
4.3.1 Limited product variety and availability compared to traditional makeup products. |
4.3.2 Potential skin sensitivity and irritation issues with prolonged use of waterproof makeup. |
5 New Zealand Waterproof Makeup Market Trends |
6 New Zealand Waterproof Makeup Market, By Types |
6.1 New Zealand Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Waterproof Makeup Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 New Zealand Waterproof Makeup Market Revenues & Volume, By Foundation, 2022 - 2032F |
6.1.4 New Zealand Waterproof Makeup Market Revenues & Volume, By Mascara, 2022 - 2032F |
6.1.5 New Zealand Waterproof Makeup Market Revenues & Volume, By Lipstick, 2022 - 2032F |
6.1.6 New Zealand Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2022 - 2032F |
6.1.7 New Zealand Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2022 - 2032F |
6.2 New Zealand Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2022 - 2032F |
6.2.3 New Zealand Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2022 - 2032F |
6.2.4 New Zealand Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2022 - 2032F |
6.2.5 New Zealand Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2022 - 2032F |
6.2.6 New Zealand Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2022 - 2032F |
6.3 New Zealand Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Waterproof Makeup Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.3.3 New Zealand Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2022 - 2032F |
6.3.4 New Zealand Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2022 - 2032F |
6.3.5 New Zealand Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2022 - 2032F |
6.3.6 New Zealand Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2022 - 2032F |
6.4 New Zealand Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2022 - 2032F |
6.4.3 New Zealand Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2022 - 2032F |
6.4.4 New Zealand Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2022 - 2032F |
6.4.5 New Zealand Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2022 - 2032F |
6.4.6 New Zealand Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2022 - 2032F |
7 New Zealand Waterproof Makeup Market Import-Export Trade Statistics |
7.1 New Zealand Waterproof Makeup Market Export to Major Countries |
7.2 New Zealand Waterproof Makeup Market Imports from Major Countries |
8 New Zealand Waterproof Makeup Market Key Performance Indicators |
8.1 Number of new waterproof makeup product launches in the New Zealand market. |
8.2 Growth in the number of social media influencers promoting waterproof makeup in New Zealand. |
8.3 Increase in online search trends for waterproof makeup products in New Zealand. |
8.4 Percentage of consumers who prioritize waterproof features when purchasing makeup. |
8.5 Growth in the number of retailers carrying waterproof makeup brands in New Zealand. |
9 New Zealand Waterproof Makeup Market - Opportunity Assessment |
9.1 New Zealand Waterproof Makeup Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 New Zealand Waterproof Makeup Market Opportunity Assessment, By Formulation, 2022 & 2032F |
9.3 New Zealand Waterproof Makeup Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 New Zealand Waterproof Makeup Market Opportunity Assessment, By Application, 2022 & 2032F |
10 New Zealand Waterproof Makeup Market - Competitive Landscape |
10.1 New Zealand Waterproof Makeup Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here