India Adtech Market (2025-2031) | Segments, Strategic Insights, Opportunities, Companies, Restraints, Strategy, Competition, Supply, Trends, Revenue, Challenges, Consumer Insights, Share, Drivers, Segmentation, Analysis, Growth, Competitive, Value, Outlook, Size, Investment Trends, Demand, Industry, Pricing Analysis, Forecast

Name: India Adtech Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Adtech Market, India Adtech Market, India Adtech Market Revenues, India Adtech Market Share, India Adtech Market Size, India Adtech Market Outlook, India Adtech Market Report, India Adtech Market Competition, India Adtech Market Overview, India Adtech Market Trends, India Adtech Market Forecast

Market Forecast By Type (Display Advertising, Search Advertising, Social Media Advertising, Others), By End User (Retail, Automotive, Healthcare, BFSI, Others) And Competitive Landscape

Product Code: ETC11373390	Publication Date: Apr 2025	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 65	No. of Figures: 34	No. of Tables: 19

India Adtech Market Import Shipment Trend (2020-2024)

The India adtech market import shipments showcased significant expansion from 2020 to 2024, with a robust CAGR of 66.4%. The growth momentum continued strongly into the period between 2023 and 2024, with a notable growth rate of 109.4%. The market exhibited accelerated growth, indicating a thriving and dynamic trend in the industry.

Graph Showing India adtech market Shipment Trend & Volume from 2020-2024

Key Highlights of the Report:

India Adtech Market Outlook
Market Size of India Adtech Market, 2024
Forecast of India Adtech Market, 2031
Historical Data and Forecast of India Adtech Revenues & Volume for the Period 2021-2031
India Adtech Market Trend Evolution
India Adtech Market Drivers and Challenges
India Adtech Price Trends
India Adtech Porter's Five Forces
India Adtech Industry Life Cycle
Historical Data and Forecast of India Adtech Market Revenues & Volume By Type for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Display Advertising for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Search Advertising for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Social Media Advertising for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Others for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Automotive for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of India Adtech Market Revenues & Volume By Others for the Period 2021 - 2031
India Adtech Import Export Trade Statistics
Market Opportunity Assessment By Type
Market Opportunity Assessment By End User
India Adtech Top Companies Market Share
India Adtech Competitive Benchmarking By Technical and Operational Parameters
India Adtech Company Profiles
India Adtech Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Adtech Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Adtech Market Revenues & Volume, 2021 & 2031F

3.3 India Adtech Market - Industry Life Cycle

3.4 India Adtech Market - Porter's Five Forces

3.5 India Adtech Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 India Adtech Market Revenues & Volume Share, By End User, 2021 & 2031F

4 India Adtech Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increase in digital ad spending by businesses in India

4.2.2 Growing internet penetration and smartphone usage in the country

4.2.3 Shift from traditional advertising methods to digital platforms

4.3 Market Restraints

4.3.1 Lack of standardized measurement metrics for ad performance

4.3.2 Data privacy concerns impacting ad targeting capabilities

4.3.3 Competition from global adtech companies entering the Indian market

5 India Adtech Market Trends

6 India Adtech Market, By Types

6.1 India Adtech Market, By Type

6.1.1 Overview and Analysis

6.1.2 India Adtech Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 India Adtech Market Revenues & Volume, By Display Advertising, 2021 - 2031F

6.1.4 India Adtech Market Revenues & Volume, By Search Advertising, 2021 - 2031F

6.1.5 India Adtech Market Revenues & Volume, By Social Media Advertising, 2021 - 2031F

6.1.6 India Adtech Market Revenues & Volume, By Others, 2021 - 2031F

6.2 India Adtech Market, By End User

6.2.1 Overview and Analysis

6.2.2 India Adtech Market Revenues & Volume, By Retail, 2021 - 2031F

6.2.3 India Adtech Market Revenues & Volume, By Automotive, 2021 - 2031F

6.2.4 India Adtech Market Revenues & Volume, By Healthcare, 2021 - 2031F

6.2.5 India Adtech Market Revenues & Volume, By BFSI, 2021 - 2031F

6.2.6 India Adtech Market Revenues & Volume, By Others, 2021 - 2031F

7 India Adtech Market Import-Export Trade Statistics

7.1 India Adtech Market Export to Major Countries

7.2 India Adtech Market Imports from Major Countries

8 India Adtech Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for adtech platforms

8.2 Adoption rate of programmatic advertising in India

8.3 Click-through rates (CTR) for digital ads in the Indian market

9 India Adtech Market - Opportunity Assessment

9.1 India Adtech Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 India Adtech Market Opportunity Assessment, By End User, 2021 & 2031F

10 India Adtech Market - Competitive Landscape

10.1 India Adtech Market Revenue Share, By Companies, 2024

10.2 India Adtech Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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