Market Forecast By Types (Crayons (Wax Crayons and Plastic Crayons), Pencil Colors, Oil Colors, Sketch Pens, Oil Pastels, Poster Colors, Acrylic Colors, and Other Art Stationery)), By End Users (Students and Professional & Hobby Artists), By Regions (Northern, Eastern, Western and Southern) and Competitive Landscape
Product Code: ETC000499 | Publication Date: Nov 2023 | Updated Date: Nov 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 110 | No. of Figures: 35 | No. of Tables: 21 | |
The growth of India art stationery market before the COVID-19 outbreak was primarily driven by an increasing number of students enrolling in schools, as well as the rise in arts, crafts and different cultural activities across the country, resulting in a higher demand for art stationery products. However, the outbreak of the COVID-19 pandemic in 2020 had a negative impact on market revenues. The school was closed as the pandemic began, leading to a situation where 35% of urban students and 42% of rural students lacked the ability to comprehend basic letters. This distressing increase in the number of dropouts subsequently contributed to a decreased demand for art and related stationery products within the education sector.
According to 6wresearch, India Art Stationery Market size is projected to grow at a CAGR of 9.7% during 2023–2029. India's Art Stationery market is expected to further grow in the upcoming years as the country aims to ensure that all students complete primary and lower secondary level education by 2030. Additionally, India has the largest population of million people in the world in the age bracket of 5-24 years, presenting a huge opportunity in the education sector. Under the National Education Policy 2021, the government would set up more than 15,000 schools, 100 new Sainik schools, and 750 Eklavya model residential schools in tribal areas. The Central Government has approved the “New India Literacy Programme” for the period FY22-27 to cover all the aspects of adult education to align with the National Education Policy 2020 and Budget Announcements 2022-23.
The Government of India and other ministries are taking steps to promote arts and crafts in the country through the Ambedkar Hastshilp Vikas Yojana and Dastkar Sashaktikaran Yojana. Also, the government is encouraging artisans, providing various opportunities to them to showcase their craft design by organizing arts and crafts events and programmes such as Surajkund International Crafts Mela, Shilpgram Festival and Kala Utsav etc. which would augment artisan’s demand further due to the increase in handicraft enterprises and rising exports as it is estimated that Indian handicraft exporter business was standing at rupees 24,000 crore in FY 2022-23. This rising demand for handicrafts, potteries and paintings would further propel the demand for art stationery market in India.
In India stationery industry, paper products segment acquired the largest revenue share in 2022. They are essential for most office and educational operations, including printing, writing, and note-taking. The paper products segment includes a wide range of products, such as printer paper, copy paper, writing pads notebooks etc. which give consumers a choice and allow them to find the products that best meet their needs.
Crayons are used more as they are smudge-free and provide neater and cleaner hands as they do not require drying time which provides bold and vibrant colours. Additionally, they require minimal setup and no additional materials like brushes or water which makes them easy to use.
The offline segment holds the major share however, the convenience, wide selection, competitive pricing, and other advantages of online shopping, along with changing consumer habits and global access to stationery products, are expected to drive the continued growth of online sales in the art stationery industry in the coming future.
In 2022, the educational segment held the major revenue share in the India art stationery market owing to the increasing enrolment rate as in 2021-22, the gross enrolment ratio (GER) in elementary education was 99.2% and the GER in secondary education was 79.4% along with offering from schools and colleges for more extracurricular activities related to art, such as art clubs, drawing classes, and painting workshops are the key elements which contribute this segment to garner highest revenue in art stationery market in India.
The student sector holds most of the revenue share in the Indian art stationery market. This can be attributed to the substantial enrollment of 250 million students in schools and colleges across the country, coupled with an increasing recognition of the significance of fostering creativity and encouraging co-curricular activities among children.Also, there is a growing demand for artists in a variety of fields, including advertising, design, and fashion along with growing popularity of art as a profession would generate the demand for art stationery from Professional and hobbyist artists in coming years.
The northern region holds most of the revenue share in the Indian art stationery market. This can be attributed to the rising number of different levels of schools in rural areas and rising number of enrolments in primary as well upper higher secondary schools, along with rising investments to increase the intake of students in formal education system.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of the Report |
2.3 Market Scope and Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. India Art Stationery Market Overview |
3.1 India Art Stationery Market Revenues (2019-2029F) |
3.2 India Art Stationery Market Industry Life Cycle |
3.3 India Art Stationery Market Porter’s Five Forces |
4. India Art Stationery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. India Art Stationery Market Trends & Evolution |
6. India Art Stationery Market Overview, By Types |
6.1 India Stationery Market Revenues, 2019-2029F |
6.2 India Stationery Market Revenue Share & Revenues, By Types |
6.2.1 India Stationery Market Revenue Share & Revenues, By Paper Products 2019-2029F |
6.2.2 India Stationery Market Revenue Share & Revenues, By Writing Instruments 2019-2029F |
6.2.3 India Stationery Market Revenue Share & Revenues, By Art and Craft Stationery 2019-2029F |
6.2.4 India Stationery Market Revenue Share & Revenues, By Office Stationery 2019-2029F |
6.3 India Writing Instruments Market Revenue Share & Revenues, By Types |
6.3.1 India Writing Instruments Market Revenue Share & Revenues, By Pen 2019-2029F |
6.3.2 India Writing Instruments Market Revenue Share & Revenues, By Pencil 2019-2029F |
6.3.3 India Writing Instruments Market Revenue Share & Revenues, By Highlighter & Markers 2019-2029F |
6.4 India Pen Market Revenue Share & Revenues, By Types |
6.4.1 India Pen Market Revenue Share & Revenues, By Ball Pen 2019-2029F |
6.4.2 India Pen Market Revenue Share & Revenues, By Gel Pen 2019-2029F |
6.4.3 India Pen Market Market Revenue Share & Revenues, By Other Pen 2019-2029F |
6.4.4 India Pen Market Revenue Share & Revenues, By Roller Pen 2019-2029F |
6.4.5 India Pen Market Revenue Share & Revenues, By Fountain Pen 2019-2029F |
7. India Art Stationery Market Overview, By Products |
7.1 India Art Stationery Market Revenue Share, By Products 2022 & 2029F |
7.2 India Art Stationery Market Revenues, By Products 2019-2029F |
7.2.1 India Art Stationery Market Revenues, By Crayons 2019-2029F |
7.2.2 India Art Stationery Market Revenues, By Pencil Colours 2019-2029F |
7.2.3 India Art Stationery Market Revenues, By Oil Colours 2019-2029F |
7.2.4 India Art Stationery Market Revenues, By Sketch Pens 2019-2029F |
7.2.5 India Art Stationery Market Revenues, By Brush Pens 2019-2029F |
7.2.6 India Art Stationery Market Revenues, By Oil Pastels 2019-2029F |
7.2.7 India Art Stationery Market Revenues, By Poster Colours 2019-2029F |
7.2.8 India Art Stationery Market Revenues, By Acrylic Colours 2019-2029F |
7.2.9 India Art Stationery Market Revenues, By Fabric Colours 2019-2029F |
7.2.10 India Art Stationery Market Revenues, By Glass Colours 2019-2029F |
7.2.11 India Art Stationery Market Revenues, By Water Colours 2019-2029F |
7.2.12 India Art Stationery Market Revenues, By 3D Outliners 2019-2029F |
7.2.13 India Art Stationery Market Revenues, By Art Markers 2019-2029F |
7.2.14 India Art Stationery Market Revenues, By Clay 2019-2029F |
7.3 India Crayons Market Revenue Share & Revenues, By Types 2019-2029F |
7.3.1 India Crayons Market Revenue Share & Revenues, By Wax 2019-2029F |
7.3.2 India Crayons Market Revenue Share & Revenues, By Plastic 2019-2029F |
7.4 India Wax Crayons Market Revenue Share & Revenues, By Pack Size 2019-2029F |
7.4.1 India Wax Crayons Market Revenue Share & Revenues, By 10/12 Pack Size 2019-2029F |
7.4.2 India Wax Crayons Market Revenue Share & Revenues, By 24 Pack Size 2019-2029F |
7.4.3 India Wax Crayons Market Revenue Share & Revenues, By Others Pack Size 2019-2029F |
7.5 India Plastic Crayons Market Revenue Share & Revenues, By Pack Size 2019-2029F |
7.5.1 India Plastic Crayons Market Revenue Share & Revenues, By 10/12 Pack Size 2019-2029F |
7.5.2 India Plastic Crayons Market Revenue Share & Revenues, By 24 Pack Size 2019-2029F |
7.5.3 India Plastic Crayons Market Revenue Share & Revenues, By Others Pack Size 2019-2029F |
7.6 India Pencil Colours Market Revenue Share & Revenues, By Pack Size 2019-2029F |
7.6.1 India Pencil Colours Market Revenue Share & Revenues, By 12 Pack Size 2019-2029F |
7.6.2 India Pencil Colours Market Revenue Share & Revenues, By 24 Pack Size 2019-2029F |
7.6.3 India Pencil Colours Market Revenue Share & Revenues, By Others Pack Size 2019-2029F |
7.7 India Acrylic Colors Market Revenue Share & Revenues, By Types 2019-2029F |
7.7.1 India Acrylic Colors Market Revenue Share & Revenues, By Studio 2019-2029F |
7.7.2 India Acrylic Colors Market Revenue Share & Revenues, By Fluid 2019-2029F |
7.8 India Water Colors Market Revenue Share & Revenues, By Types 2019-2029F |
7.8.1 India Water Colors Market Revenue Share & Revenues, By Cake 2019-2029F |
7.8.2 India Water Colors Market Revenue Share & Revenues, By Tube 2019-2029F |
7.9 India Art Stationery Market Price Trend Analysis 2019-2029F |
8. India Art Stationery Market Overview, By Sales Channels |
8.1 India Art Stationery Market Revenue Share & Revenues, By Sales Channel 2019-2029F |
8.1.1 India Art Stationery Market Revenue Share & Revenues, By Online 2019-2029F |
8.1.2 India Art Stationery Market Revenue Share & Revenues, By Offline 2019-2029F |
8.2 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Channels 2019-2029F |
8.2.1 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Supermarkets and Hypermarkets 2019-2029F |
8.2.2 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Convenient Stores 2019-2029F |
8.2.3 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Specialized Stores 2019-2029F |
8.2.4 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Toy Shops 2019-2029F |
8.2.5 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Others 2019-2029F |
8.3 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Regions 2019-2029F |
8.3.1 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Northern 2019-2029F |
8.3.2 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Southern 2019-2029F |
8.3.3 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Eastern 2019-2029F |
8.3.4 India Art Stationery Offline Sales Channel Market Revenue Share & Revenues, By Western 2019-2029F |
9. India Art Stationery Market Overview, By Application |
9.1 India Art Stationery Market Revenue Share & Revenues, By Application 2019-2029F |
9.1.1 India Art Stationery Market Revenue Share & Revenues, By Residential 2019-2029F |
9.1.2 India Art Stationery Market Revenue Share & Revenues, By Commercial 2019-2029F |
9.1.3 India Art Stationery Market Revenue Share & Revenues, By Educational 2019-2029F |
10. India Art Stationery Market Overview, By Verticals |
10.1 India Art Stationery Market Revenue Share & Revenues, By Verticals 2019-2029F |
10.1.1 India Art Stationery Market Revenue Share & Revenues, By Students 2019-2029F |
10.1.2 India Art Stationery Market Revenue Share & Revenues, By Professional Artists/ Hobby Artists 2019-2029F |
11. India Art Stationery Market Overview, By Regions |
11.1 India Art Stationery Market Revenue Share & Revenues, By Regions 2019-2029F |
11.1.1 India Art Stationery Market Revenue Share & Revenues, By Northern 2019-2029F |
11.1.2 India Art Stationery Market Revenue Share & Revenues, By Southern 2019-2029F |
11.1.3 India Art Stationery Market Revenue Share & Revenues, By Eastern 2019-2029F |
11.1.4 India Art Stationery Market Revenue Share & Revenues, By Western 2019-2029F |
12. India Art Stationery Market Key Performance Indicators |
13. India Art Stationery Market Oppurtunity Assesment |
13.1 India Art Stationery Market Opportunity Assessment, By Types 2029F |
13.2 India Art Stationery Market Opportunity Assessment, By Sales Channels 2029F |
13.3 India Art Stationery Market Opportunity Assessment, By Application 2029F |
13.4 India Art Stationery Market Opportunity Assessment, By Verticals 2029F |
13.5 India Art Stationery Market Opportunity Assessment, By Regions 2029F |
14. India Art Stationery Market Competitive Landscape |
14.1 India Art Stationery Market Revenue Share and Revenue, By Companies, 2022 |
14.2 India Art Stationery Market Competitive Benchmarking, By Technical Parameters |
14.3 India Art Stationery Market Competitive Benchmarking, By Operating Parameters |
15. Company Profiles |
15.1 ITC Limited |
15.2 Navneet Education Limited |
15.3 DOMS Industries Private Limited |
15.4 Kokuyo Camlin Limited |
15.5 Hindustan Pencils Pvt. Ltd. |
15.6 Faber Castell (India) Pvt. Ltd. |
15.7 Maped India Stationery Products Pvt. Ltd. |
15.8 Pidilite Industries Ltd. |
15.9 Shachihata (India) Pvt. Ltd. |
15.10 Staedtler Mars Gmbh & Co. |
16. Key Strategic Recommendations |
17. Disclaimer |
List of Figures |
1. India Art Stationery Market Revenues, 2019-2029F (INR Thousand Crore) |
2. India Education Industry, 2020-2025F (INR Thousand Crores) |
3. India Number of Universities, 2017-2023E |
4. India Number Of Student Enrolments In Higher Education, 2020-2035F (Millions) |
5. India Stationery Market Revenues, 2019-2029F (INR Thousand Crore) |
6. India Stationery Market Revenue Share, By Types, 2022 & 2029F |
7. India Writing Instruments Market Revenue Share, By Types, 2022 & 2029F |
8. India Pen Market Revenue Share, By Types, 2022 & 2029F |
9. India Art Stationery Market Revenue Share, By Products, 2022 & 2029F |
10. India Crayons Market Revenue Share, By Types, 2022 & 2029F |
11. India Wax Crayons Market Revenue Share, By Pack Size, 2022 & 2029F |
12. India Plastic Crayons Market Revenue Share, By Pack Size, 2022 & 2029F |
13. India Pencil Colors Market Revenue Share, By Pack Size, 2022 & 2029F |
14. India Acrylic Colors Market Revenue Share, By Types, 2022 & 2029F |
15. India Water Colors Market Revenue Share, By Types, 2022 & 2029F |
16. India Art Stationery Market Revenue Share, By Sales Channels, 2022 & 2029F |
17. India Art Stationery Offline Sales Channel Market Revenue Share, By Channels, 2022 & 2029F |
18. India Art Stationery Offline Sales Channel Market Revenue Share, By Regions, 2022 & 2029F |
19. India Art Stationery Market Revenue Share, By Application, 2022 & 2029F |
20. India Art Stationery Market Revenue Share, By Verticals, 2022 & 2029F |
21. India Art Stationery Market Revenue Share, By Regions 2022 & 2029F |
22. India Budgeted Allocation on Education, 2018-19 to 2023-24 (INR Crore) |
23. India School Enrolment, 2018-19 to 2021-22 (In Crore) |
24. India Primary and Higher Secondary Education Enrollment, 2021-22 |
25. India Education Budget Expenditure, By Sub Sector, 2022 (INR Crore) |
26. India Art Stationery Market Opportunity Assessment, By Types, 2029F |
27. India Art Stationery Market Opportunity Assessment, By Sales Channels, 2029F |
28. India Art Stationery Market Opportunity Assessment, By Application, 2029F |
29. India Art Stationery Market Opportunity Assessment, By Verticals, 2029F |
30. India Art Stationery Market Opportunity Assessment, By Regions, 2029F |
31. India Art Stationery Market Revenue Share, By Companies, 2022 |
32. Education Industry in India (US$ billion) |
33. Number of Colleges in India, 2017-21 |
34. Schools In India, 2021-2022 |
35. Number of Students, 2021-2022 |
List of Tables |
1. India Stationery Market Revenues, By Types, 2019-2029F (INR Crore) |
2. India Stationery Market Revenues, By Types, 2019-2029F (INR Crore) |
3. India Writing Instruments Market Revenues, By Types, 2019-2029F (INR Crore) |
4. India Pen Market Revenues, By Types, 2019-2029F (INR Crore) |
5. India Art Stationery Market Revenues, By Products, 2019-2029F (INR Thousand Crore) |
6. India Crayons Market Revenues, By Types, 2019-2029F (INR Crore) |
7. India Wax Crayons Market Revenues, By Pack Size, 2019-2029F (INR Crore) |
8. India Plastic Crayons Market Revenues, By Pack Size, 2019-2029F (INR Crore) |
9. India Pencil Colors Market Revenues, By Pack Size, 2019-2029F (INR Crore) |
10. India Acrylic Colors Market Revenues, By Types, 2019-2029F (INR Crore) |
11. India Water Colors Market Revenues, By Types, 2019-2029F (INR Crore) |
12. India Art Stationery Market Revenues, By Sales Channels, 2019-2029F (INR Crore) |
13. India Art Stationery Offline Sales Channel Market Revenues, By Channels, 2019-2029F (INR Crore) |
14. India Art Stationery Offline Sales Channel Market Revenues, By Regions, 2019-2029F (INR Crore) |
15. India Art Stationery Market Revenues, By Application, 2019-2029F (INR Crore) |
16. India Art Stationery Market Revenues, By Verticals, 2019-2029F (INR Crore) |
17. India Art Stationery Market Revenues, By Regions, 2019-2029F (INR Crore) |
18. India Number of Department of School Education, Literacy and Higher Education, 2019-22 (Units) |
19. India Art Stationery Market Revenue, By Companies, 2022 |
20. Number of schools in India, By Area 2021-22 (Units) |
21. Number of students in India, By Gender, 2021-22 (Crore) |
Market Forecast By Types (Crayons (Wax Crayons and Plastic Crayons), Pencil Colors, Oil Colors, Sketch Pens, Oil Pastels, Poster Colors, Acrylic Colors, and Other Art Stationery)), By End Users (Students and Professional & Hobby Artists), By Regions (Northern, Eastern, Western and Southern) and Competitive Landscape
Product Code: ETC000499 | Publication Date: Sep 2022 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 100 | No. of Figures: 59 | No. of Tables: 3 |
India Art Stationery Market witnessed many changes in the past few years like the “Magical Math Adventure” is a book that lets kids learn calculations through discoveries and explorations. Glamorous glitter effects text liner metallic in new colors, hand lettering set starter kit. Classmate launched its series of products ranging from notebooks to pens, mechanical pens, etc. Apsara platinum and matt magic pencil are also some of the innovations by the companies. Companies are also launching animation-based product that helps students in learning and understand.
Arts Master Africa Competition is expected to provide lucrative opportunities for the growth of the market. The event encourages people and young artists to showcase their creativity in the competition which will further boost the demand for Art stationery.
The India art stationery market report comprehensively covers the India Art Stationery Market by types, product types, end users, and regions. The India art stationery market outlook report gives an unbiased and detailed analysis of the India art stationery market trends, opportunities, and market drivers that would help stakeholders to design and align their market strategies according to the current and future market dynamics.
Growing urbanization coupled with increasing modernization in urban areas is leading to the adoption of art as a career option which is further proliferating the growth of the market. Improvement in the standard of living along with a surging number of schools and increasing focus on extra-curricular activities are propelling the growth of the industry. Growing initiatives taken by the government of the country such as Sarva Shiksha Abhiyan in order to promote quality education are driving the growth of the industry. Additionally, the changing preference of students towards art and craft is also providing lucrative opportunities to the market.
The increasing enrolment rate in elementary education, growing awareness regarding visual arts, and government initiatives to improve the quality of education in India are factors that would surge the demand for art stationery products such as crayons, pencil colors, and acrylic colors over the next six years.
According to 6Wresearch, the India art stationery market size is expected to register a CAGR of 13.8% during 2018-2024. Crayons and pencil colors dominated the Indian art stationery market in 2017 in revenue terms, as these products are primarily used by the school-going population of the country. According to U-DISE, more than 210 million students were enrolled in 1.5 million elementary schools in the country in 2016-17. Further, changing the career preferences of students from traditional courses to arts and humanities is likely to have a positive impact on the growth of the Indian art stationery market during 2018-24. The government of India is also promoting the expansion of the visual arts industry and several international art auction companies such as Saffronart, Christie, Sotheby, and AstaGuru are also expanding their footprint in India.
Oil and acrylic colors are expected to capture the highest India art stationery market share during the forecast period on account of their increasing demand among professional artists. Further, several companies are also expanding their product portfolio to include more fine art stationery products
• India Art Stationery Market Overview
• India Art Stationery Market Outlook
• India Art Stationery Market Forecast
• Historical Data of India Art Stationery Market Revenues for the Period 2014-2017
• India Art Stationery Market Size & India Art Stationery Market Forecast of Revenues, until 2024
• Historical Data of India Art Stationery Market Revenues for the Period 2014-2017, By Types
• Market Size & Forecast of India Art Stationery Market Revenues until 2024, By Types
• Historical Data of India Art Stationery Market Revenues for the Period 2014-2017, By End User
• Market Size & Forecast of India Art Stationery Market Revenues until 2024, By End User
• Historical Data of India Art Stationery Market Revenues for the Period 2014-2017, By Regions
• Market Size & Forecast of India Art Stationery Market Revenues until 2024, By Regions
• Market Drivers and Restraints
• India Art Stationery Market Trends and Developments
• India Art Stationery Market Share, By Players
• India Art Stationery Market Overview on Competitive Landscape
• Company Profiles
• Strategic Recommendations
The India art stationery market report provides a detailed analysis of the following market segments:
o Crayons
■ Wax Crayons
■ Plastic Crayons
o Pencil Colors
o Oil Colors
o Sketch Pens
o Oil Pastels
o Poster Colors
o Acrylic Colors
o Other Art Stationery