| Product Code: ETC10161102 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s at-home hair dye import market continued to witness strong growth in 2024, with a high Herfindahl-Hirschman Index (HHI) indicating a concentrated market. Top exporting countries such as Germany, Metropolitan France, USA, Hungary, and Belgium played a significant role in meeting the demand. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period of 2020-2024 remained impressive at 28.93%, showcasing the increasing popularity of at-home hair dye products among Indian consumers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India At-Home Hair Dye Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India At-Home Hair Dye Market Revenues & Volume, 2021 & 2031F |
3.3 India At-Home Hair Dye Market - Industry Life Cycle |
3.4 India At-Home Hair Dye Market - Porter's Five Forces |
3.5 India At-Home Hair Dye Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India At-Home Hair Dye Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India At-Home Hair Dye Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India At-Home Hair Dye Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 India At-Home Hair Dye Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Indian consumers |
4.2.2 Growing awareness and acceptance of grooming and self-care routines |
4.2.3 Rising preference for DIY (do-it-yourself) beauty solutions |
4.2.4 Influence of social media and beauty influencers promoting at-home hair dyeing |
4.2.5 Expansion of e-commerce platforms making products more accessible |
4.3 Market Restraints |
4.3.1 Presence of counterfeit or low-quality products affecting consumer trust |
4.3.2 Cultural preference for traditional hair care methods like henna |
4.3.3 Lack of knowledge and skill leading to unsatisfactory results |
4.3.4 Concerns about potential damage to hair and scalp health |
4.3.5 Competition from professional salon services offering hair coloring |
5 India At-Home Hair Dye Market Trends |
6 India At-Home Hair Dye Market, By Types |
6.1 India At-Home Hair Dye Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India At-Home Hair Dye Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India At-Home Hair Dye Market Revenues & Volume, By Permanent Hair Dye, 2021 - 2031F |
6.1.4 India At-Home Hair Dye Market Revenues & Volume, By Semi-permanent Dye, 2021 - 2031F |
6.1.5 India At-Home Hair Dye Market Revenues & Volume, By Color Creams, 2021 - 2031F |
6.2 India At-Home Hair Dye Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India At-Home Hair Dye Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.2.3 India At-Home Hair Dye Market Revenues & Volume, By Retail, 2021 - 2031F |
6.2.4 India At-Home Hair Dye Market Revenues & Volume, By Cosmetics, 2021 - 2031F |
6.3 India At-Home Hair Dye Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India At-Home Hair Dye Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.3.3 India At-Home Hair Dye Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 India At-Home Hair Dye Market Revenues & Volume, By Hair Treatment, 2021 - 2031F |
6.4 India At-Home Hair Dye Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 India At-Home Hair Dye Market Revenues & Volume, By DIY Kits, 2021 - 2031F |
6.4.3 India At-Home Hair Dye Market Revenues & Volume, By Application Tools, 2021 - 2031F |
6.4.4 India At-Home Hair Dye Market Revenues & Volume, By Professional-grade, 2021 - 2031F |
7 India At-Home Hair Dye Market Import-Export Trade Statistics |
7.1 India At-Home Hair Dye Market Export to Major Countries |
7.2 India At-Home Hair Dye Market Imports from Major Countries |
8 India At-Home Hair Dye Market Key Performance Indicators |
8.1 Online search trends for at-home hair dye products |
8.2 Engagement rates on social media platforms for at-home hair dye brands |
8.3 Number of DIY beauty tutorials related to hair dyeing on popular channels |
8.4 Consumer satisfaction scores and feedback on at-home hair dye products |
8.5 Adoption rates of innovative and convenient packaging designs in at-home hair dye products |
9 India At-Home Hair Dye Market - Opportunity Assessment |
9.1 India At-Home Hair Dye Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India At-Home Hair Dye Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India At-Home Hair Dye Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India At-Home Hair Dye Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 India At-Home Hair Dye Market - Competitive Landscape |
10.1 India At-Home Hair Dye Market Revenue Share, By Companies, 2024 |
10.2 India At-Home Hair Dye Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |