| Product Code: ETC11372430 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India`s import shipments of Ayurvedic health and personal care products continue to show strong growth, with a high Herfindahl-Hirschman Index indicating market concentration. In 2024, top exporting countries include Thailand, Spain, Indonesia, China, and Belgium. The compound annual growth rate (CAGR) from 2020 to 2024 stands at an impressive 22.28%, although there was a slight decline in growth rate from 2023 to 2024 at -13.79%. This data suggests a robust demand for Ayurvedic products in India, with diverse sources contributing to the market`s expansion.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Ayurvedic Health and Personal Care Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Ayurvedic Health and Personal Care Products Market - Industry Life Cycle |
3.4 India Ayurvedic Health and Personal Care Products Market - Porter's Five Forces |
3.5 India Ayurvedic Health and Personal Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Ayurvedic Health and Personal Care Products Market Revenues & Volume Share, By End user, 2021 & 2031F |
3.7 India Ayurvedic Health and Personal Care Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Ayurvedic Health and Personal Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness and preference for natural and organic products |
4.2.2 Increasing disposable income and changing lifestyle trends favoring holistic wellness products |
4.2.3 Government initiatives promoting traditional medicine systems like Ayurveda |
4.3 Market Restraints |
4.3.1 Lack of standardization and quality control in the Ayurvedic products market |
4.3.2 Limited research and scientific validation of Ayurvedic products compared to mainstream pharmaceuticals |
4.3.3 Competition from established global personal care brands with extensive marketing budgets |
5 India Ayurvedic Health and Personal Care Products Market Trends |
6 India Ayurvedic Health and Personal Care Products Market, By Types |
6.1 India Ayurvedic Health and Personal Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Healthcare Products, 2021 - 2031F |
6.1.4 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Personal Care Products, 2021 - 2031F |
6.1.5 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Skin Care, 2021 - 2031F |
6.1.6 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.1.7 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Oral Care, 2021 - 2031F |
6.2 India Ayurvedic Health and Personal Care Products Market, By End user |
6.2.1 Overview and Analysis |
6.2.2 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Men, 2021 - 2031F |
6.2.3 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Women, 2021 - 2031F |
6.2.4 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Babies, 2021 - 2031F |
6.3 India Ayurvedic Health and Personal Care Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021 - 2031F |
6.3.3 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Drug Stores, 2021 - 2031F |
6.3.4 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.5 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.3.6 India Ayurvedic Health and Personal Care Products Market Revenues & Volume, By Others, 2021 - 2031F |
7 India Ayurvedic Health and Personal Care Products Market Import-Export Trade Statistics |
7.1 India Ayurvedic Health and Personal Care Products Market Export to Major Countries |
7.2 India Ayurvedic Health and Personal Care Products Market Imports from Major Countries |
8 India Ayurvedic Health and Personal Care Products Market Key Performance Indicators |
8.1 Consumer trust and satisfaction levels with Ayurvedic products |
8.2 Number of government policies and initiatives supporting the Ayurvedic industry |
8.3 Growth in the number of Ayurvedic product certifications and quality standards adopted |
8.4 Adoption rates of Ayurvedic products in urban markets |
8.5 Trends in online searches and social media engagements related to Ayurvedic health and personal care products |
9 India Ayurvedic Health and Personal Care Products Market - Opportunity Assessment |
9.1 India Ayurvedic Health and Personal Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Ayurvedic Health and Personal Care Products Market Opportunity Assessment, By End user, 2021 & 2031F |
9.3 India Ayurvedic Health and Personal Care Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Ayurvedic Health and Personal Care Products Market - Competitive Landscape |
10.1 India Ayurvedic Health and Personal Care Products Market Revenue Share, By Companies, 2024 |
10.2 India Ayurvedic Health and Personal Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |