Market Forecast By Product Type (Puzzles, Collectible Card Games, Card & Dice Games, Miniature Games, RPG Board Games), By Theme Type (Educational Board Games, Strategy & War Board Games, Fantasy Board Games, Sports Board Games, Others), By Distribution Channel (Retail Stores, Online) And Competitive Landscape
Product Code: ETC043504 | Publication Date: Aug 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India board games market import shipments demonstrated strong growth with a CAGR of 18.7% from 2020 to 2024. However, the growth rate between 2023 and 2024 slightly slowed to 1.9%. Overall, the market expanded significantly, showing positive momentum despite a slight deceleration in the most recent period.
According to 6Wresearch internal database and industry insights, the India Board Games Market is projected to grow at a Compound Annual Growth Rate of 8.8% from 2025 to 2031. This growth is influenced by increasing interest in family-oriented entertainment.
Report Name | India Board Games Market |
Forecast Period | 2025-2031 |
CAGR | 8.8% |
Growing Sector | Entertainment |
The India Board Games Market report thoroughly covers the market by product type, by theme type, and by distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The India Board Games Market is growing steadily, bolstered by increasing disposable incomes, increasing leisure time, and increasing interest in family-oriented entertainment. Traditional games such as Ludo, Carrom, and chess, as well as modern board games are appealing to consumers of all ages. The massive growth of e-commerce and online platforms has made games much more accessible to consumers across the country. Educational institutions are incorporating board games for cognitive and social development, along with cafes and gaming hubs as a place for socializing all work together to create a very positive environment for market growth and market acceptance by consumers.
The India Board Games Market is anticipated to grow at a CAGR of 8.8% during the forecast period 2025-2031. The market is driven by consistent awareness of offline social entertainment, nostalgia for traditional games, and an expanding middle-class population with disposable income. Educational applications of board games in schools and learning centers further boost adoption. Rising e-commerce penetration enables wider access to both domestic and international board games. India Board Games Market Growth is further supported by the rising trend of family bonding and social interaction, coupled with thematic games inspired by popular media. Consumers seek engaging, skill-based, and strategy-driven games, ensuring sustained demand across India.
Despite continuous growth, the market has been negatively impacted by limited retail presence and familiarity in tier-2 and tier-3 cities. Competing digital gaming platforms often distract consumer attention. The cost of producing board games and consumers' sensitivity to pricing limits adoption, particularly since the higher the price and better the quality, the fewer sales. In terms of local manufacturers, it hardly seems fair that they are held to international standards while competing against established international brands, and the distribution infrastructure is still underdeveloped in many areas. Unresolved regulatory issues around gambling laws for some of the games could also inhibit their ability to operate.
There are several key trends included in the rising popularity of strategy, educational, and thematic board games. Localized versions of international games are gaining traction, while game cafés and social gaming hubs encourage offline interaction. Crowdfunding platforms allow independent developers to introduce unique games directly to the market. Engagement is further boosted through digital tools and companion apps. Consumers are gravitating toward collectible, multiplayer, and locally inspired games, increasing market demand. The integration of offline social play with online platforms is shaping a diverse and rapidly growing board games landscape in India.
The rising demand in the India Board Games Industry presents significant potential for investment in production, distribution, and retail, covering both offline stores and online platforms. Adapting international games to the local context can drive consumer interest, while educational and culturally relevant games offer a competitive edge. Expansion of specialized e-commerce platforms targeting smaller cities demonstrates the market’s potential and the growing appeal of board games across India. Leadership in skill-based product development as well as team-based buildable games offers potential, as does development of hubs or cafés that draws in potential players, providing opportunities for entrepreneurs or investors to share in the fun.
The market includes a mix of global and local players. International brands such as Hasbro and Mattel dominate popular titles like Monopoly, Scrabble, and Uno. Domestic companies like Funskool India Ltd. Indian startups are developing innovative and culturally themed games tailored to domestic audiences. These emerging companies are concentrating on strategy, educational, and themed games that attract both children and adults.
According to Indian Government data, In India board games are governed by whether they are classified as games of skill or games of chance. Games of skill have an exemption from the gambling laws, while games of chance would be sanctioned by State laws. Licensing conditions, safety requirements, and properly functioning code of content, for example, assist with using board games across the board. The Indian Government, through the various sponsored initiatives that promote education and digital literacy, is indirectly promoting board games to schools, and educational centres by putting focus on digital tools in the classroom. The backpack program has potential to channel new investment into the education sector.
The India Board Games Market is poised for significant growth over the next decade. Demand will be driven by rising disposable incomes, increased consumption of offline social entertainment, and educational adoption. More e-commerce and numerous local thematic games will expand consumer access to board games. The India Board Games Market Share is going to be improved considerably as the game and education market undergo digital integration through apps, communities, and online gaming, increasing consumer engagement. Game cafés and other social hubs will increase engagements in the market as well.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, among product types, Card & Dice Games dominate the market. These formats are widely popular due to their simplicity, accessibility, and appeal to both children and adults.
Within themes, Educational Board Games hold a dominant position. Schools, learning centers, and parents increasingly use board games to promote cognitive skills, problem-solving, and collaborative learning.
In terms of distribution, Retail Stores continue to lead, especially in urban and semi-urban areas where consumers prefer physically inspecting products before purchase. However, Online sales are rapidly growing, driven by e-commerce platforms that provide convenience, broader selection, and accessibility to tier-2 and tier-3 cities.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Board Games Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Board Games Market Revenues & Volume, 2021 & 2031F |
3.3 India Board Games Market - Industry Life Cycle |
3.4 India Board Games Market - Porter's Five Forces |
3.5 India Board Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Board Games Market Revenues & Volume Share, By Theme Type, 2021 & 2031F |
3.7 India Board Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Board Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the Indian population, leading to higher discretionary spending on entertainment products like board games. |
4.2.2 Growing popularity of board games as a social and family activity, driving demand for a variety of board games in the market. |
4.2.3 Rising awareness about the benefits of board games in promoting cognitive skills, social interaction, and reducing screen time among children and adults. |
4.3 Market Restraints |
4.3.1 Limited retail presence and distribution channels for board games in tier 2 and tier 3 cities, hindering market penetration. |
4.3.2 Competition from digital gaming platforms and other forms of entertainment, posing a threat to the traditional board games market. |
5 India Board Games Market Trends |
6 India Board Games Market, By Types |
6.1 India Board Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Board Games Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Board Games Market Revenues & Volume, By Puzzles, 2021-2031F |
6.1.4 India Board Games Market Revenues & Volume, By Collectible Card Games, 2021-2031F |
6.1.5 India Board Games Market Revenues & Volume, By Card & Dice Games, 2021-2031F |
6.1.6 India Board Games Market Revenues & Volume, By Miniature Games, 2021-2031F |
6.1.7 India Board Games Market Revenues & Volume, By RPG Board Games, 2021-2031F |
6.2 India Board Games Market, By Theme Type |
6.2.1 Overview and Analysis |
6.2.2 India Board Games Market Revenues & Volume, By Educational Board Games, 2021-2031F |
6.2.3 India Board Games Market Revenues & Volume, By Strategy & War Board Games, 2021-2031F |
6.2.4 India Board Games Market Revenues & Volume, By Fantasy Board Games, 2021-2031F |
6.2.5 India Board Games Market Revenues & Volume, By Sports Board Games, 2021-2031F |
6.2.6 India Board Games Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Board Games Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Board Games Market Revenues & Volume, By Retail Stores, 2021-2031F |
6.3.3 India Board Games Market Revenues & Volume, By Online, 2021-2031F |
7 India Board Games Market Import-Export Trade Statistics |
7.1 India Board Games Market Export to Major Countries |
7.2 India Board Games Market Imports from Major Countries |
8 India Board Games Market Key Performance Indicators |
8.1 Average time spent playing board games per individual in India. |
8.2 Number of board game cafes or dedicated board game spaces opening in key cities. |
8.3 Frequency of board game events or conventions held in India. |
8.4 Percentage increase in online searches or social media mentions related to board games in India. |
8.5 Growth in the number of local board game designers and publishers in India. |
9 India Board Games Market - Opportunity Assessment |
9.1 India Board Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Board Games Market Opportunity Assessment, By Theme Type, 2021 & 2031F |
9.3 India Board Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Board Games Market - Competitive Landscape |
10.1 India Board Games Market Revenue Share, By Companies, 2024 |
10.2 India Board Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |