India Electric Kettle Market (2025-2031) | Share, Industry, Value, Outlook, Companies, Growth, Competitive Landscape, Analysis, Forecast, Segmentation, Size & Revenue, Trends

Market Forecast By Prodcut Type (Stainless Steel, Plastic, Glass), By Application (Household, Commercial), By Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Online, Other Distribution Channels) And Competitive Landscape
Product Code: ETC7542373 Publication Date: Sep 2024 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

India Electric Kettle Market Import Shipment Trend (2020-2024)

The India electric kettle market import shipments demonstrated a modest Compound Annual Growth Rate of 1.7% from 2020 to 2024. However, there was a notable uptick in growth momentum between 2023 and 2024, with a growth rate of 10.4%. Overall, the market showed signs of stabilization with a slight upward trend in recent years.

Graph Showing India electric kettle market Shipment Trend & Volume from 2020-2024

India Electric Kettle Market Overview

The India Electric Kettle Market is experiencing steady growth driven by factors such as increasing urbanization, changing lifestyles, and a rising preference for convenience in household appliances. Consumers are increasingly adopting electric kettles for their speed, efficiency, and ease of use in boiling water for various purposes such as making tea, coffee, or instant noodles. The market is witnessing a shift towards premium and innovative electric kettle models with features like temperature control settings, energy efficiency, and aesthetic designs. Key players in the market are focusing on product innovation, marketing strategies, and expanding their distribution networks to cater to the growing demand. With the increasing penetration of e-commerce platforms and the rising disposable incomes of consumers, the India Electric Kettle Market is expected to continue its growth trajectory in the coming years.

India Electric Kettle Market Trends and Opportunities

The India Electric Kettle Market is experiencing significant growth due to factors such as increasing disposable income, changing consumer lifestyles, and the growing preference for convenience in the kitchen. The market is witnessing a shift towards premium and smart electric kettles with features like temperature control, automatic shut-off, and energy efficiency. Additionally, the rising popularity of tea and coffee consumption in India is driving the demand for electric kettles. Manufacturers are focusing on product innovation, design aesthetics, and digital marketing to capture a larger market share. Opportunities lie in catering to the growing demand for eco-friendly and sustainable electric kettles, as well as targeting the rural market with affordable and durable products. Overall, the India Electric Kettle Market is poised for continued growth and expansion in the coming years.

India Electric Kettle Market Challenges

In the India Electric Kettle Market, some key challenges include intense competition among both domestic and international brands, price sensitivity among consumers, and the need for continuous innovation to stay ahead. Additionally, issues such as fluctuating raw material costs, regulatory hurdles, and the presence of counterfeit products pose challenges for market players. The market also faces infrastructure constraints in terms of power supply reliability, which can impact the overall adoption and usage of electric kettles in certain regions. To succeed in this competitive landscape, companies need to focus on product differentiation, quality, distribution network expansion, and effective marketing strategies to capture market share and sustain growth in the long run.

India Electric Kettle Market Drivers

The India Electric Kettle Market is primarily driven by the growing trend of convenience and time-saving appliances in households, as electric kettles offer quick and efficient boiling of water for various purposes such as making tea, coffee, or instant noodles. Additionally, the rising preference for energy-efficient appliances, coupled with increasing urbanization and a growing working population with hectic lifestyles, is fueling the demand for electric kettles in India. The availability of a wide range of electric kettle models with advanced features like temperature control, rapid boiling, and automatic shut-off functions is also contributing to market growth. Furthermore, the expanding e-commerce sector and increasing disposable income levels are facilitating easy access to a variety of electric kettles, further propelling market expansion in the country.

India Electric Kettle Market Government Policy

The Indian government has implemented various policies related to the electric kettle market to promote energy efficiency and consumer safety. The Bureau of Indian Standards (BIS) has set standards for electric kettles to ensure quality and safety for consumers. Additionally, the government has also introduced initiatives to promote the use of energy-efficient electric kettles to reduce electricity consumption and carbon emissions. Import regulations and tariffs are also in place to regulate the import of electric kettles into the country, ensuring compliance with quality and safety standards. Overall, the government`s policies aim to drive growth in the electric kettle market while prioritizing consumer safety and environmental sustainability.

India Electric Kettle Market Future Outlook

The India Electric Kettle Market is poised for strong growth in the coming years, driven by the increasing consumer preference for convenience and quick meal preparation. Factors such as rising disposable incomes, urbanization, and a growing trend towards tea and coffee consumption are expected to fuel the demand for electric kettles in the country. Additionally, the rising awareness about energy efficiency and sustainability among consumers is likely to drive the adoption of electric kettles that offer advanced features and smart technologies. Market players are also focusing on product innovation and expanding their distribution networks to reach a wider consumer base. Overall, the India Electric Kettle Market is anticipated to witness significant growth opportunities in the foreseeable future.

Key Highlights of the Report:

  • India Electric Kettle Market Outlook
  • Market Size of India Electric Kettle Market, 2024
  • Forecast of India Electric Kettle Market, 2031
  • Historical Data and Forecast of India Electric Kettle Revenues & Volume for the Period 2021- 2031
  • India Electric Kettle Market Trend Evolution
  • India Electric Kettle Market Drivers and Challenges
  • India Electric Kettle Price Trends
  • India Electric Kettle Porter's Five Forces
  • India Electric Kettle Industry Life Cycle
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Prodcut Type for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Stainless Steel for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Plastic for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Glass for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Application for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Household for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Commercial for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Distribution Channels for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Specialty Stores for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Online for the Period 2021- 2031
  • Historical Data and Forecast of India Electric Kettle Market Revenues & Volume By Other Distribution Channels for the Period 2021- 2031
  • India Electric Kettle Import Export Trade Statistics
  • Market Opportunity Assessment By Prodcut Type
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Distribution Channels
  • India Electric Kettle Top Companies Market Share
  • India Electric Kettle Competitive Benchmarking By Technical and Operational Parameters
  • India Electric Kettle Company Profiles
  • India Electric Kettle Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the India Electric Kettle Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Electric Kettle Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Electric Kettle Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Electric Kettle Market Revenues & Volume, 2021 & 2031F

3.3 India Electric Kettle Market - Industry Life Cycle

3.4 India Electric Kettle Market - Porter's Five Forces

3.5 India Electric Kettle Market Revenues & Volume Share, By Prodcut Type, 2021 & 2031F

3.6 India Electric Kettle Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 India Electric Kettle Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F

4 India Electric Kettle Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing urbanization and modernization in India leading to a higher demand for convenient kitchen appliances.

4.2.2 Rising disposable income levels among the middle-class population driving the adoption of electric kettles as a convenient kitchen appliance.

4.2.3 Growing awareness about energy efficiency and sustainability leading consumers to opt for electric kettles over traditional stovetop kettles.

4.3 Market Restraints

4.3.1 Power outages and voltage fluctuations in certain regions impacting the usage and reliance on electric appliances like kettles.

4.3.2 Competition from alternative hot water solutions such as immersion rods, microwave ovens, and induction cooktops affecting the market growth.

4.3.3 Price sensitivity among price-conscious consumers hindering the adoption of electric kettles in certain segments of the Indian market.

5 India Electric Kettle Market Trends

6 India Electric Kettle Market, By Types

6.1 India Electric Kettle Market, By Prodcut Type

6.1.1 Overview and Analysis

6.1.2 India Electric Kettle Market Revenues & Volume, By Prodcut Type, 2021- 2031F

6.1.3 India Electric Kettle Market Revenues & Volume, By Stainless Steel, 2021- 2031F

6.1.4 India Electric Kettle Market Revenues & Volume, By Plastic, 2021- 2031F

6.1.5 India Electric Kettle Market Revenues & Volume, By Glass, 2021- 2031F

6.2 India Electric Kettle Market, By Application

6.2.1 Overview and Analysis

6.2.2 India Electric Kettle Market Revenues & Volume, By Household, 2021- 2031F

6.2.3 India Electric Kettle Market Revenues & Volume, By Commercial, 2021- 2031F

6.3 India Electric Kettle Market, By Distribution Channels

6.3.1 Overview and Analysis

6.3.2 India Electric Kettle Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F

6.3.3 India Electric Kettle Market Revenues & Volume, By Specialty Stores, 2021- 2031F

6.3.4 India Electric Kettle Market Revenues & Volume, By Online, 2021- 2031F

6.3.5 India Electric Kettle Market Revenues & Volume, By Other Distribution Channels, 2021- 2031F

7 India Electric Kettle Market Import-Export Trade Statistics

7.1 India Electric Kettle Market Export to Major Countries

7.2 India Electric Kettle Market Imports from Major Countries

8 India Electric Kettle Market Key Performance Indicators

8.1 Household penetration rate of electric kettles in urban areas.

8.2 Growth in the number of retail outlets selling electric kettles.

8.3 Increase in online searches and purchases related to electric kettles.

8.4 Number of new entrants or players entering the India electric kettle market.

8.5 Adoption rate of energy-efficient electric kettles in Indian households.

9 India Electric Kettle Market - Opportunity Assessment

9.1 India Electric Kettle Market Opportunity Assessment, By Prodcut Type, 2021 & 2031F

9.2 India Electric Kettle Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 India Electric Kettle Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F

10 India Electric Kettle Market - Competitive Landscape

10.1 India Electric Kettle Market Revenue Share, By Companies, 2024

10.2 India Electric Kettle Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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