Product Code: ETC7542920 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India Event and Exhibition Market is a dynamic and rapidly growing industry driven by factors such as increasing corporate investments in marketing, rising consumer spending on entertainment, and a growing middle-class population. The market encompasses a wide range of events and exhibitions across various sectors including trade shows, conferences, concerts, product launches, and cultural events. Key players in the industry include event management companies, venue providers, vendors, and technology suppliers. With the adoption of digital technologies and social media platforms, event organizers are enhancing audience engagement and creating immersive experiences. The market is also witnessing a trend towards sustainable practices and eco-friendly events. Overall, the India Event and Exhibition Market presents significant opportunities for growth and innovation, attracting both domestic and international participants.
The India Event and Exhibition market is experiencing a shift towards virtual and hybrid events due to the ongoing pandemic, presenting opportunities for digital event platforms and technology providers. There is a growing demand for experiential marketing, personalized event experiences, and sustainability in events. Companies are also focusing on data analytics and AI to enhance event planning and engagement. Additionally, the government`s support for the events industry through initiatives like "Make in India" and "Startup India" is creating a favorable environment for growth. With the increasing adoption of digital solutions and the rise of niche event segments such as luxury weddings and sports events, the India Event and Exhibition market is poised for innovation and expansion in the coming years.
The India Event and Exhibition market faces several challenges, including intense competition from both domestic and international players, rapid technological advancements requiring constant upgrades and investments, varying regulations and policies across different states, and the need for skilled manpower to deliver high-quality events. Additionally, the industry is susceptible to economic fluctuations and geopolitical uncertainties, impacting both client budgets and participation levels. Ensuring a balance between cost-effectiveness and delivering innovative and engaging experiences is another key challenge faced by event organizers in India. Overall, navigating through these challenges requires strategic planning, adaptability, and a deep understanding of the market dynamics to stay competitive and relevant in the rapidly evolving event and exhibition industry in India.
The India event and exhibition market is primarily driven by factors such as rapid urbanization, increasing disposable income, growing consumer interest in unique experiences, and the rise of digital marketing. As businesses seek innovative ways to engage with customers and stakeholders, the demand for events and exhibitions as marketing platforms has been steadily increasing. Additionally, the government`s initiatives to promote tourism and business events in the country have further propelled the growth of the market. The emergence of new technologies, such as virtual and augmented reality, is also transforming the landscape of events and exhibitions in India, offering immersive and interactive experiences to attendees. Overall, the dynamic combination of economic factors, changing consumer preferences, and technological advancements is driving the growth of the India event and exhibition market.
The Indian government has implemented several policies to support the growth of the Event and Exhibition Market in the country. These include the introduction of the National Exhibition Policy to promote the sector and attract more domestic and international events. Additionally, the government has eased regulations for obtaining event permits and licenses to encourage more participation in the industry. Furthermore, initiatives such as Make in India and Digital India have also provided opportunities for events and exhibitions to showcase innovation and technology in the country. Overall, the government`s focus on promoting the event and exhibition market through favorable policies is expected to drive growth and contribute to the sector`s development in India.
The India Event and Exhibition Market is poised for significant growth in the coming years, driven by factors such as increasing disposable incomes, growing urbanization, and a rising demand for experiential marketing. The market is expected to benefit from a surge in corporate events, trade shows, product launches, and conferences, as well as a growing trend towards virtual and hybrid events. With advancements in technology and infrastructure, event organizers are likely to adopt digital tools and platforms to enhance attendee engagement and streamline event management processes. As businesses recognize the importance of face-to-face interactions and networking opportunities, the demand for event and exhibition services in India is anticipated to expand, presenting lucrative opportunities for both domestic and international players in the industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Event And Exhibition Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Event And Exhibition Market Revenues & Volume, 2021 & 2031F |
3.3 India Event And Exhibition Market - Industry Life Cycle |
3.4 India Event And Exhibition Market - Porter's Five Forces |
3.5 India Event And Exhibition Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Event And Exhibition Market Revenues & Volume Share, By Revenue Stream, 2021 & 2031F |
3.7 India Event And Exhibition Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Event And Exhibition Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing corporate investments in brand promotion and marketing activities |
4.2.2 Increasing demand for experiential marketing strategies |
4.2.3 Rising disposable income and changing consumer preferences towards attending events and exhibitions |
4.3 Market Restraints |
4.3.1 Economic slowdown impacting corporate spending on events and exhibitions |
4.3.2 Regulatory challenges and compliance requirements for organizing large-scale events |
4.3.3 Competition from digital marketing platforms affecting traditional event and exhibition participation |
5 India Event And Exhibition Market Trends |
6 India Event And Exhibition Market, By Types |
6.1 India Event And Exhibition Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Event And Exhibition Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Event And Exhibition Market Revenues & Volume, By B2B, 2021- 2031F |
6.1.4 India Event And Exhibition Market Revenues & Volume, By B2C, 2021- 2031F |
6.1.5 India Event And Exhibition Market Revenues & Volume, By Mixed/Hybrid, 2021- 2031F |
6.2 India Event And Exhibition Market, By Revenue Stream |
6.2.1 Overview and Analysis |
6.2.2 India Event And Exhibition Market Revenues & Volume, By Exhibitor Fee, 2021- 2031F |
6.2.3 India Event And Exhibition Market Revenues & Volume, By Sponsorship Fee, 2021- 2031F |
6.2.4 India Event And Exhibition Market Revenues & Volume, By Entrance Fee, 2021- 2031F |
6.2.5 India Event And Exhibition Market Revenues & Volume, By Services, 2021- 2031F |
6.3 India Event And Exhibition Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Event And Exhibition Market Revenues & Volume, By Consumer Goods and Retail Sector, 2021- 2031F |
6.3.3 India Event And Exhibition Market Revenues & Volume, By Automotive and Transportation Sector, 2021- 2031F |
6.3.4 India Event And Exhibition Market Revenues & Volume, By Industrial, 2021- 2031F |
6.3.5 India Event And Exhibition Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.3.6 India Event And Exhibition Market Revenues & Volume, By Real Estate and Property, 2021- 2031F |
6.3.7 India Event And Exhibition Market Revenues & Volume, By Hospitality Sector, 2021- 2031F |
7 India Event And Exhibition Market Import-Export Trade Statistics |
7.1 India Event And Exhibition Market Export to Major Countries |
7.2 India Event And Exhibition Market Imports from Major Countries |
8 India Event And Exhibition Market Key Performance Indicators |
8.1 Visitor engagement metrics such as average dwell time at events/exhibitions |
8.2 Number of unique sponsors or exhibitors participating in events |
8.3 Social media reach and engagement for event promotions |
8.4 Percentage of repeat attendees at events/exhibitions |
8.5 Innovation index measuring the introduction of new technologies or concepts in events and exhibitions |
9 India Event And Exhibition Market - Opportunity Assessment |
9.1 India Event And Exhibition Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Event And Exhibition Market Opportunity Assessment, By Revenue Stream, 2021 & 2031F |
9.3 India Event And Exhibition Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Event And Exhibition Market - Competitive Landscape |
10.1 India Event And Exhibition Market Revenue Share, By Companies, 2024 |
10.2 India Event And Exhibition Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |