Product Code: ETC357624 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India extruded foods market was valued at around USD 3 Billion in 2018 and is expected to register a CAGR of 11 % during the forecast period. Rising consumer preference for ready-to-eat snacks coupled with an increase in health consciousness among population are some key factors driving the growth of this market in India. Changing lifestyle has also led to an increased consumption of processed food items which will provide additional impetus to this industry over time. Key players operating in this sector include ITC Ltd., Haldiram`s Snacks Pvt Ltd., Bikaji Foods International Pvt Ltd., Balaji Wafers Pvt Ltd., etcetera.
The India extruded foods market is driven by several key drivers that influence its growth and popularity among consumers. One of the primary drivers is the changing consumer lifestyle and preferences. Extruded foods, such as snacks, cereals, and pasta, offer convenience, quick preparation, and a wide variety of flavors, making them popular choices among busy urban consumers. Moreover, the increasing urbanization and the rise in the working population contribute to the growing demand for extruded foods. These products serve as convenient on-the-go snacks and meal options, catering to the fast-paced urban lifestyle. Additionally, the expanding retail and e-commerce sectors play a significant role in the market`s growth. The easy availability of extruded food products through retail stores and online platforms boosts their accessibility and popularity among consumers.
The India extruded foods market faces several challenges that impact its growth and market penetration. One of the primary challenges is the increasing competition from healthier alternatives and natural snacks. As consumers become more health-conscious, the demand for nutritious and minimally processed snacks is rising.
The India extruded foods market faced challenges during the COVID-19 pandemic as consumer preferences shifted towards healthier and packaged foods. The restrictions on movement and the closure of food outlets impacted the consumption of extruded snacks. Moreover, supply chain disruptions and labor shortages affected the production and distribution of extruded foods. However, the demand for packaged and ready-to-eat foods saw a surge during the pandemic, which partially offset the challenges faced by the extruded foods market.
The India extruded foods market is led by various established players in the snacks and food processing industry. Companies like ITC Limited, PepsiCo India, and Britannia Industries Limited are major players in this segment. They offer a wide range of extruded snacks, including chips, puffed snacks, and cereals, catering to the growing demand for convenient and ready-to-eat foods. These players invest in product innovation, packaging, and marketing to maintain their market position and reach a broader consumer base.