| Product Code: ETC230184 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
India continues to see a steady influx of novelty and souvenir imports from top exporters such as China, Hong Kong, Metropolitan France, UK, and Italy. Despite high concentration with a high Herfindahl-Hirschman Index (HHI), the industry has shown impressive growth with a Compound Annual Growth Rate (CAGR) of 18.13% from 2020 to 2024. However, there was a slight dip in the growth rate from 2023 to 2024 at -2.76%. This data indicates the competitive nature of the market and the importance of staying attuned to changing trends and consumer preferences.
The India gifts, novelty, and souvenirs market caters to the demand for unique and memorable items for gifting and personal use. The market`s growth is driven by cultural and social traditions of exchanging gifts on various occasions, festivals, and celebrations. The market also benefits from the rise of tourism and the demand for souvenirs as reminders of travel experiences. The availability of a wide range of novelty and creative gift items, along with personalized gifting options, contributes to the market`s expansion. Key players in the market include gift shops, specialty retailers, and online platforms that offer a diverse array of gifts and souvenirs to suit different preferences and occasions.
The India gifts, novelty, and souvenirs market is driven by several factors. Firstly, the growth of the gifting culture in India, driven by festivals, celebrations, and special occasions, stimulates the demand for a variety of gift items. The availability of personalized and unique gifts, such as custom-made souvenirs and novelty items, appeals to consumers seeking meaningful and memorable gifts. Secondly, the expansion of the tourism industry in India creates a market for souvenirs and memorabilia, with travelers seeking to take back mementos from their journeys. The growth of online gifting platforms and the availability of gift delivery services further contribute to the market`s growth.
The India gifts novelty and souvenirs market faces challenges related to the demand for unique and authentic products. The popularity of mass-produced and generic gifts may impact the sales of artisanal and handmade souvenirs. Ensuring the availability of locally sourced and culturally significant souvenirs can be a challenge in a market driven by mass-produced items.
The Covid-19 pandemic had a notable impact on the India gifts, novelty, and souvenirs market. With restrictions on social gatherings and the focus on essential spending, the demand for gifts and novelty items faced challenges during the lockdown period. The closure of retail stores and reduced consumer spending on non-essential items affected the market`s growth. However, as restrictions eased and people returned to celebrating special occasions, the market witnessed a gradual recovery. The gifting culture in India, along with the festive season, can positively influence the market`s growth in the post-pandemic period.
The India gifts, novelty, and souvenirs market is served by various retailers and manufacturers of gift items and souvenirs. Some prominent players in this sector include Archies Limited, Hallmark Cards India, India Circus Retail Pvt. Ltd., and The Souled Store. These companies offer a diverse range of gifts, novelty items, and souvenirs, catering to various occasions and preferences. Their focus on creativity, personalized gifting options, and online retail presence has positioned them as key players in the gifts, novelty, and souvenirs market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Gifts Novelty and Souvenirs Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Gifts Novelty and Souvenirs Market Revenues & Volume, 2021 & 2031F |
3.3 India Gifts Novelty and Souvenirs Market - Industry Life Cycle |
3.4 India Gifts Novelty and Souvenirs Market - Porter's Five Forces |
3.5 India Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Gifts Novelty and Souvenirs Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Gifts Novelty and Souvenirs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Indian population |
4.2.2 Growing tourism industry in India |
4.2.3 Rising trend of gifting culture in India |
4.3 Market Restraints |
4.3.1 Intense competition from local and international gift and souvenir manufacturers |
4.3.2 Fluctuating raw material costs |
4.3.3 Challenges in maintaining product quality standards and differentiation |
5 India Gifts Novelty and Souvenirs Market Trends |
6 India Gifts Novelty and Souvenirs Market, By Types |
6.1 India Gifts Novelty and Souvenirs Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Souvenirs and Novelty Items, 2021-2031F |
6.1.4 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Seasonal Decorations, 2021-2031F |
6.1.5 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Greeting Cards, 2021-2031F |
6.1.6 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Other Gift Items, 2021-2031F |
6.2 India Gifts Novelty and Souvenirs Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 India Gifts Novelty and Souvenirs Market Revenues & Volume, By Online, 2021-2031F |
7 India Gifts Novelty and Souvenirs Market Import-Export Trade Statistics |
7.1 India Gifts Novelty and Souvenirs Market Export to Major Countries |
7.2 India Gifts Novelty and Souvenirs Market Imports from Major Countries |
8 India Gifts Novelty and Souvenirs Market Key Performance Indicators |
8.1 Number of unique visitors to popular tourist destinations in India |
8.2 Percentage of repeat customers for gift and souvenir stores |
8.3 Average customer satisfaction ratings for gift and souvenir products |
8.4 Number of collaborations with local artisans and craftsmen |
8.5 Growth in the number of online sales for gift and souvenir products |
9 India Gifts Novelty and Souvenirs Market - Opportunity Assessment |
9.1 India Gifts Novelty and Souvenirs Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Gifts Novelty and Souvenirs Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Gifts Novelty and Souvenirs Market - Competitive Landscape |
10.1 India Gifts Novelty and Souvenirs Market Revenue Share, By Companies, 2024 |
10.2 India Gifts Novelty and Souvenirs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |