| Product Code: ETC011504 | Publication Date: Jun 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India`s handbags and messenger bags import shipments in 2024 were dominated by top exporters like China, Metropolitan France, Italy, Germany, and Switzerland. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained very high in 2024. However, the industry experienced a significant decline with a negative Compound Annual Growth Rate (CAGR) of -30.78% from 2020 to 2024. Additionally, the growth rate in 2024 plummeted by -71.08% compared to the previous year, indicating a challenging environment for importers in the handbags and messenger bags sector in India.

The India Handbags & Messenger Bags Market is expected to grow at a CAGR of 8.6% during the forecast period 2025-2031. The handbag and messenger bags market in India has witnessed growth owing to rising consumer preference for branded products, increasing disposable income, changing fashion trends, and growing demand from working women. Moreover, factors such as rise in online shopping portals along with surge in availability of various types of handbags and messenger bags are further anticipated to propel the growth of this market during the forecast period.
1) Growing Consumer Preference for Branded Products: Increasing purchasing power due to rising disposable incomes coupled with changing lifestyle preferences have helped fuel consumers? inclination towards premium quality branded products including designer bags and purses. This factor is expected to drive the growth of handbag and messenger bag market over the coming years.
2) Availability of Various Types Of Handbags & Messenger Bags: There has been an increase in variety offered by manufacturers ranging from clutches, wallets, satchels etc., which has increased its popularity among target audiences like teenagers who prefer stylish designs as part of their everyday attire or office going professionals looking for formal styles that can accommodate laptop/documents etc.. This wide range available offers options based on usage needs thus driving its demand significantly over recent past years
1) High Cost Associated With Branded Products: Premium priced designer labels come with hefty price tags making them unaffordable for many customers resulting in declining sales despite high consumer interest since it often goes out of budget especially considering other expenditure priorities like food clothing etc.. This would act as a major restraint on overall industry expansion .
2) Counterfeit Products Impacting Brand Image Of Original Manufacturers: Presence counterfeit products not only affects original manufacturers profits but also adversely impacts brand image when these fake items fail miserably affecting customer experience which could lead to permanent damage impacting long term prospects.
Multi Utility Handbags & Messenger Bags becoming Popular : Customers today increasingly prefer multi utility product designs that offer both practicality and style together catering perfectly well into personal requirements be it leisure time activities or professional meetings enabling them easy access into multiple items at once without any hassle leading companies incorporate modern technological advancements integrating features like built -in chargers , USB ports etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Handbags & Messenger Bags Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Handbags & Messenger Bags Market Revenues & Volume, 2021 & 2031F |
3.3 India Handbags & Messenger Bags Market - Industry Life Cycle |
3.4 India Handbags & Messenger Bags Market - Porter's Five Forces |
3.5 India Handbags & Messenger Bags Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Handbags & Messenger Bags Market Revenues & Volume Share, By Fabric Type, 2021 & 2031F |
3.7 India Handbags & Messenger Bags Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Handbags & Messenger Bags Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyle trends in India leading to higher demand for handbags and messenger bags. |
4.2.2 Growing awareness about fashion trends and the influence of social media on consumer buying behavior. |
4.2.3 Rising demand for premium and luxury handbags and messenger bags among the urban population in India. |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain consumer segments impacting the sales of high-end handbags and messenger bags. |
4.3.2 Availability of counterfeit products affecting the brand value and trust of consumers in the market. |
4.3.3 Competition from other fashion accessories like backpacks, wallets, and jewelry impacting the market share of handbags and messenger bags. |
5 India Handbags & Messenger Bags Market Trends |
6 India Handbags & Messenger Bags Market, By Types |
6.1 India Handbags & Messenger Bags Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Handbags & Messenger Bags Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Handbags & Messenger Bags Market Revenues & Volume, By Satchel, 2021-2031F |
6.1.4 India Handbags & Messenger Bags Market Revenues & Volume, By Tote Bag, 2021-2031F |
6.1.5 India Handbags & Messenger Bags Market Revenues & Volume, By Clutch, 2021-2031F |
6.1.6 India Handbags & Messenger Bags Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Handbags & Messenger Bags Market, By Fabric Type |
6.2.1 Overview and Analysis |
6.2.2 India Handbags & Messenger Bags Market Revenues & Volume, By Leather, 2021-2031F |
6.2.3 India Handbags & Messenger Bags Market Revenues & Volume, By Fabric, 2021-2031F |
6.2.4 India Handbags & Messenger Bags Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Handbags & Messenger Bags Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Handbags & Messenger Bags Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 India Handbags & Messenger Bags Market Revenues & Volume, By Offline, 2021-2031F |
7 India Handbags & Messenger Bags Market Import-Export Trade Statistics |
7.1 India Handbags & Messenger Bags Market Export to Major Countries |
7.2 India Handbags & Messenger Bags Market Imports from Major Countries |
8 India Handbags & Messenger Bags Market Key Performance Indicators |
8.1 Customer engagement metrics such as social media followers, likes, shares, and comments indicating the brand's popularity and reach. |
8.2 Website traffic and online search volume for handbags and messenger bags reflecting the growing interest and demand in the market. |
8.3 Customer satisfaction scores and reviews on product quality, design, and customer service influencing repeat purchases and brand loyalty. |
9 India Handbags & Messenger Bags Market - Opportunity Assessment |
9.1 India Handbags & Messenger Bags Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Handbags & Messenger Bags Market Opportunity Assessment, By Fabric Type, 2021 & 2031F |
9.3 India Handbags & Messenger Bags Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Handbags & Messenger Bags Market - Competitive Landscape |
10.1 India Handbags & Messenger Bags Market Revenue Share, By Companies, 2024 |
10.2 India Handbags & Messenger Bags Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |