Product Code: ETC376704 | Publication Date: Aug 2022 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India household care market import shipments demonstrated robust growth with a significant CAGR from 2020 to 2024. The market maintained momentum with a notable growth rate between 2023 and 2024, indicating a strong expansion trend in the segment over the specified period.
The India household care market is projected to grow at a CAGR of 9% reaching USD 19 billion due largely due growing urbanization coupled with rising disposable incomes enabling consumers toward indulging into personal hygiene maintenance activities thus resulting into higher consumption rate regarding homecare products such as dishwashing liquids , cleaners , air fresheners etc., throughout regional markets within India. In addition , emergence of digital platforms offering convenient shopping options will also contribute positively towards industry expansion over coming years.
In the realm of household products, the India household care market has experienced robust growth due to changing consumer lifestyles, rising disposable incomes, and increasing awareness of hygiene and cleanliness. As consumers become more conscious of maintaining a healthy home environment, the demand for household care products has surged significantly.
The household care market in India faces specific challenges that can impact its growth and market expansion. One of the primary challenges is the increasing environmental concerns related to household care products` ingredients and packaging. Consumers are becoming more conscious of eco-friendly and sustainable products, pushing manufacturers to adopt greener practices. Safety and compliance with stringent regulations are crucial challenges for household care product manufacturers. Ensuring that products meet safety standards and contain approved ingredients requires robust quality control and testing processes.Moreover, the competition from local and international brands can be intense, driving companies to innovate and differentiate their products to remain relevant in the market.
The COVID-19 pandemic had a mixed impact on the India household care market. While there was increased demand for cleaning and hygiene products during the pandemic, other segments such as air fresheners and certain luxury items experienced a decline. The market is expected to stabilize as consumer behavior returns to normalcy.
In the India household care market, prominent key players are Hindustan Unilever Limited, Procter & Gamble India, and Dabur India Ltd.