India Men's Underwear Market (2025-2031) Outlook | Analysis, Industry, Revenue, Size, Trends, Companies, Growth, Share, Forecast & Value

India Men`s Underwear Market Synopsis

The India men`s underwear market is a significant segment of the country`s innerwear industry. Men`s underwear includes various styles such as briefs, boxers, trunks, and boxer briefs. The market is driven by factors such as changing fashion preferences, increasing awareness of comfort and fit, and the influence of social media and celebrity endorsements. The demand for premium and branded men`s underwear is also on the rise, with consumers seeking higher-quality and fashionable innerwear options. Key players in the market include innerwear manufacturers, fashion retailers, and e-commerce platforms offering a wide range of men`s underwear choices to meet the varied preferences of consumers.

Market Drivers of the market

The India men`s underwear market is influenced by several key drivers. Firstly, the increasing awareness of personal grooming and hygiene among men has led to a growing demand for comfortable and well-fitted underwear. The preference for premium and branded men`s underwear with features like moisture-wicking and stretchability drives the market`s growth. Secondly, the rise of e-commerce platforms and the availability of a wide range of men`s underwear styles and designs online have contributed to increased product accessibility and choice. Additionally, advertising and marketing campaigns by men`s underwear brands play a significant role in shaping consumer preferences in the India market.

Challenges of the Market

The India men`s underwear market encounters specific challenges. Firstly, competition from international brands and the presence of unorganized local players create a fragmented market. Building brand recognition and consumer trust becomes a challenge for domestic manufacturers. Secondly, catering to diverse preferences and body types requires offering a wide range of sizes and styles. The need for constant innovation to improve comfort, design, and performance adds complexity to product development.

Covid-19 Impact on the Market

The India men`s underwear market faced both challenges and opportunities due to the Covid-19 pandemic. During the lockdowns, the demand for men`s underwear witnessed a decline as consumers prioritized essential purchases. With people spending more time at home, the preference shifted towards comfortable and functional underwear. As work-from-home and online meetings became the norm, there was an increased demand for loungewear and athleisure-inspired underwear styles. Brands that offered a variety of comfortable and innovative designs were better equipped to meet this demand. Additionally, the growing focus on health and hygiene influenced the demand for moisture-wicking and antimicrobial underwear. As restrictions eased and economic activities resumed, the market saw a gradual recovery, with consumers seeking a balance between comfort and style in their underwear choices.

Key Players of the Market

The India men`s underwear market is served by various key players in the apparel industry. Prominent players in this sector include Jockey India, Rupa & Company Limited, Lux Industries Limited, and Hanesbrands Inc. These companies offer a wide range of men`s underwear, including briefs, trunks, and boxers, using comfortable and premium fabrics. Their focus on comfort, style, and branding has helped them maintain a significant share in the men`s underwear market in India.

Key Highlights of the Report:

• India Men's Underwear Market Outlook
• Market Size of India Men's Underwear Market, 2024
• Forecast of India Men's Underwear Market, 2031
• Historical Data and Forecast of India Men's Underwear Revenues & Volume for the Period 2021-2031
• India Men's Underwear Market Trend Evolution
• India Men's Underwear Market Drivers and Challenges
• India Men's Underwear Price Trends
• India Men's Underwear Porter's Five Forces
• India Men's Underwear Industry Life Cycle
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Material Type for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Cotton for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Wool for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Silk for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Polyester for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Rayon for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Linen for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Nylon for the Period 2021-2031
• Historical Data and Forecast of India Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Category for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Trunks for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Thongs for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Size for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By XS for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By S for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By M for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By L for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By XL for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By XXL for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By XXXL for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Age Group for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By 15-25 for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By 26-35 for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By 46-55 for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By 56-65 for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By 65+ for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Sales Channel for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2021-2031
• Historical Data and Forecast of India Men's Underwear Market Revenues & Volume By Others for the Period 2021-2031
• India Men's Underwear Import Export Trade Statistics
• Market Opportunity Assessment By Material Type
• Market Opportunity Assessment By Category
• Market Opportunity Assessment By Size
• Market Opportunity Assessment By Age Group
• Market Opportunity Assessment By Sales Channel
• India Men's Underwear Top Companies Market Share
• India Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
• India Men's Underwear Company Profiles
• India Men's Underwear Key Strategic Recommendations