| Product Code: ETC7550762 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s pet treats import market witnessed significant growth in 2024, with top exporting countries being Thailand, South Africa, Italy, Metropolitan France, and Indonesia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The impressive Compound Annual Growth Rate (CAGR) of 18.86% from 2020 to 2024 highlights the increasing demand for pet treats in India. Moreover, the growth rate of 10.9% from 2023 to 2024 suggests a continued positive trend in the market, making it an attractive sector for both domestic and international players.

The India Pet Treats Market is experiencing significant growth driven by the rise in pet ownership, changing consumer preferences towards premium and natural pet products, and increased awareness about pet health and wellness. The market offers a wide variety of treats including biscuits, chews, jerky, and dental treats, catering to the diverse needs of pet owners. The trend of humanization of pets is influencing product innovation and the introduction of new flavors and ingredients. E-commerce platforms are playing a crucial role in driving sales by offering a convenient purchasing option for pet owners. The market is also witnessing the entry of new domestic and international players, leading to intense competition and product diversification. With the growing disposable income and willingness to spend on pet care, the India Pet Treats Market is poised for continued expansion in the coming years.
The India Pet Treats Market is experiencing significant growth driven by the increasing pet ownership rates, rising disposable income, and a growing awareness of pet health and wellness. Consumers are increasingly seeking high-quality, natural, and nutritious treats for their pets, leading to a demand for premium and organic pet treats. E-commerce platforms are playing a key role in expanding the market reach, offering a wide variety of options for pet owners to choose from. Manufacturers are also focusing on product innovation, introducing unique flavors, functional ingredients, and convenient packaging formats to cater to the evolving preferences of pet owners. With the pet humanization trend on the rise, there are ample opportunities for companies to capitalize on the demand for specialized, healthy, and indulgent pet treats in the Indian market.
In the India Pet Treats Market, some key challenges include limited awareness and demand for pet treats among certain consumer segments, as well as concerns regarding the quality and safety of ingredients used in these products. Additionally, price sensitivity among Indian consumers, especially in comparison to more essential pet care products, can pose a challenge for companies trying to position premium pet treats in the market. Distribution and retailing challenges, such as limited shelf space and competition from larger, established brands, can also impact the growth of smaller or newer players in the market. Addressing these challenges will require targeted marketing efforts to educate consumers, a focus on quality assurance and transparency in sourcing, as well as strategic partnerships with retailers to improve product visibility and accessibility.
The India Pet Treats Market is primarily driven by the increasing pet ownership and humanization of pets, leading to a rise in demand for premium and specialized pet treats. Consumers are becoming more conscious about the health and well-being of their pets, resulting in a shift towards natural, organic, and nutritious treats. The growing trend of nuclear families and urbanization has also contributed to the market growth as pets are increasingly seen as companions and family members. Additionally, the rise in disposable income among the middle-class population has enabled pet owners to spend more on high-quality treats for their pets. Innovation in product offerings, such as functional treats addressing specific health concerns, and the expansion of distribution channels are further driving the growth of the pet treats market in India.
The government policies related to the India Pet Treats Market primarily focus on ensuring food safety and quality standards for pet treats. The Food Safety and Standards Authority of India (FSSAI) regulates the manufacturing, packaging, labeling, and distribution of pet treats to safeguard animal health and consumer interests. Companies in the pet treats industry are required to comply with FSSAI regulations, including obtaining necessary licenses and adhering to specified guidelines for ingredient sourcing, processing, and storage. Additionally, the government may periodically introduce policies aimed at promoting domestic production, encouraging innovation, and ensuring transparency in the pet treats market to foster growth and competitiveness. Overall, regulatory oversight plays a crucial role in shaping the India Pet Treats Market by maintaining high standards of product quality and safety.
The India Pet Treats Market is poised for significant growth in the coming years, driven by the increasing pet ownership, changing lifestyles, and growing awareness of pet health and nutrition. Consumers are increasingly seeking high-quality, natural, and nutritious treats for their pets, leading to a shift towards premium and organic products. E-commerce platforms are playing a crucial role in expanding the availability and accessibility of pet treats, especially in urban areas. The market is also witnessing a rise in product innovations, such as functional treats targeting specific health benefits for pets. With the rising disposable income and the humanization of pets, the demand for innovative and premium pet treats is expected to continue growing, presenting lucrative opportunities for market players in the India Pet Treats Market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Pet Treats Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Pet Treats Market Revenues & Volume, 2021 & 2031F |
3.3 India Pet Treats Market - Industry Life Cycle |
3.4 India Pet Treats Market - Porter's Five Forces |
3.5 India Pet Treats Market Revenues & Volume Share, By Sub Product, 2021 & 2031F |
3.6 India Pet Treats Market Revenues & Volume Share, By Pets, 2021 & 2031F |
3.7 India Pet Treats Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Pet Treats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing pet humanization trends in India, leading to higher spending on pet treats. |
4.2.2 Growing awareness about pet health and wellness, driving demand for premium and healthy pet treat options. |
4.2.3 Rise in nuclear families and dual-income households, resulting in higher disposable income for pet-related products. |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of specific types of pet treats among Indian pet owners. |
4.3.2 Price sensitivity among certain consumer segments, limiting the adoption of premium pet treat products. |
4.3.3 Limited availability of high-quality and diverse pet treat options in certain regions of India. |
5 India Pet Treats Market Trends |
6 India Pet Treats Market, By Types |
6.1 India Pet Treats Market, By Sub Product |
6.1.1 Overview and Analysis |
6.1.2 India Pet Treats Market Revenues & Volume, By Sub Product, 2021- 2031F |
6.1.3 India Pet Treats Market Revenues & Volume, By Crunchy Treats, 2021- 2031F |
6.1.4 India Pet Treats Market Revenues & Volume, By Dental Treats, 2021- 2031F |
6.1.5 India Pet Treats Market Revenues & Volume, By Freeze-dried and Jerky Treats, 2021- 2031F |
6.1.6 India Pet Treats Market Revenues & Volume, By Soft & Chewy Treats, 2021- 2031F |
6.2 India Pet Treats Market, By Pets |
6.2.1 Overview and Analysis |
6.2.2 India Pet Treats Market Revenues & Volume, By Cats, 2021- 2031F |
6.2.3 India Pet Treats Market Revenues & Volume, By Dogs, 2021- 2031F |
6.3 India Pet Treats Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Pet Treats Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.3 India Pet Treats Market Revenues & Volume, By Online Channel, 2021- 2031F |
6.3.4 India Pet Treats Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.5 India Pet Treats Market Revenues & Volume, By Supermarkets/Hypermarkets), 2021- 2031F |
7 India Pet Treats Market Import-Export Trade Statistics |
7.1 India Pet Treats Market Export to Major Countries |
7.2 India Pet Treats Market Imports from Major Countries |
8 India Pet Treats Market Key Performance Indicators |
8.1 Number of pet treat product launches in the Indian market. |
8.2 Percentage increase in online sales of pet treats. |
8.3 Growth in the number of pet specialty stores stocking a wide variety of treat options. |
8.4 Engagement metrics on social media platforms related to pet treat brands. |
8.5 Adoption rate of natural and organic pet treats in urban vs. rural areas. |
9 India Pet Treats Market - Opportunity Assessment |
9.1 India Pet Treats Market Opportunity Assessment, By Sub Product, 2021 & 2031F |
9.2 India Pet Treats Market Opportunity Assessment, By Pets, 2021 & 2031F |
9.3 India Pet Treats Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Pet Treats Market - Competitive Landscape |
10.1 India Pet Treats Market Revenue Share, By Companies, 2024 |
10.2 India Pet Treats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |