India Programmatic Advertisement Market (2025-2031) | Investment Trends, Challenges, Pricing Analysis, Drivers, Restraints, Trends, Strategy, Forecast, Value, Segments, Competition, Companies, Supply, Opportunities, Growth, Consumer Insights, Industry, Demand, Outlook, Strategic Insights, Share, Competitive, Segmentation, Size, Revenue, Analysis

Market Forecast By Type (Real-time Bidding, Private Marketplace, Programmatic Direct, Open Auction), By Platform (Mobile, Web, Social Media, Video), By Targeting Method (Behavioral Targeting, Demographic Targeting, Contextual Targeting, Location-based), By Features (AI Optimization, Automated Bidding, Data Analytics, Cross-platform), By End Use (Digital Advertising, E-commerce, Media Agencies, Streaming Services) And Competitive Landscape
Product Code: ETC10209486 Publication Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 65 No. of Figures: 34 No. of Tables: 19

India Programmatic Advertisement Market Import Shipment Trend (2020-2024)

The India programmatic advertisement market import shipment demonstrated strong growth with a CAGR of 17.4% from 2020-2024. However, there was a significant decline in growth rate between 2023 and 2024 at -41.7%, indicating a sharp slowdown in expansion towards the end of the period. The market showed signs of stabilization after a period of rapid growth.

Graph Showing India programmatic advertisement market Shipment Trend & Volume from 2020-2024

Key Highlights of the Report:

  • India Programmatic Advertisement Market Outlook
  • Market Size of India Programmatic Advertisement Market,2024
  • Forecast of India Programmatic Advertisement Market, 2031
  • Historical Data and Forecast of India Programmatic Advertisement Revenues & Volume for the Period 2021-2031
  • India Programmatic Advertisement Market Trend Evolution
  • India Programmatic Advertisement Market Drivers and Challenges
  • India Programmatic Advertisement Price Trends
  • India Programmatic Advertisement Porter's Five Forces
  • India Programmatic Advertisement Industry Life Cycle
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Real-time Bidding for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Private Marketplace for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Programmatic Direct for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Open Auction for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Platform for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Mobile for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Web for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Social Media for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Video for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Targeting Method for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Behavioral Targeting for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Demographic Targeting for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Contextual Targeting for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Location-based for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Features for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By AI Optimization for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Automated Bidding for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Data Analytics for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Cross-platform for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By End Use for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Digital Advertising for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By E-commerce for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Media Agencies for the Period 2021-2031
  • Historical Data and Forecast of India Programmatic Advertisement Market Revenues & Volume By Streaming Services for the Period 2021 - 2029
  • India Programmatic Advertisement Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Platform
  • Market Opportunity Assessment By Targeting Method
  • Market Opportunity Assessment By Features
  • Market Opportunity Assessment By End Use
  • India Programmatic Advertisement Top Companies Market Share
  • India Programmatic Advertisement Competitive Benchmarking By Technical and Operational Parameters
  • India Programmatic Advertisement Company Profiles
  • India Programmatic Advertisement Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

How does 6Wresearch market report help businesses in making strategic decisions?
6Wresearch actively monitors the India Programmatic Advertisement Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Programmatic Advertisement Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Do you also provide customisation in the market study?
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Programmatic Advertisement Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Programmatic Advertisement Market Revenues & Volume, 2021 & 2031F

3.3 India Programmatic Advertisement Market - Industry Life Cycle

3.4 India Programmatic Advertisement Market - Porter's Five Forces

3.5 India Programmatic Advertisement Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 India Programmatic Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F

3.7 India Programmatic Advertisement Market Revenues & Volume Share, By Targeting Method, 2021 & 2031F

3.8 India Programmatic Advertisement Market Revenues & Volume Share, By Features, 2021 & 2031F

3.9 India Programmatic Advertisement Market Revenues & Volume Share, By End Use, 2021 & 2031F

4 India Programmatic Advertisement Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet and smartphone penetration in India

4.2.2 Growing digital advertising spending by businesses

4.2.3 Shift towards personalized and targeted advertising strategies

4.2.4 Rising adoption of automation and data-driven advertising solutions

4.3 Market Restraints

4.3.1 Lack of standardized measurement metrics for programmatic advertising effectiveness

4.3.2 Data privacy concerns and regulations impacting targeting capabilities

4.3.3 Ad fraud and brand safety issues in programmatic advertising ecosystem

5 India Programmatic Advertisement Market Trends

6 India Programmatic Advertisement Market, By Types

6.1 India Programmatic Advertisement Market, By Type

6.1.1 Overview and Analysis

6.1.2 India Programmatic Advertisement Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 India Programmatic Advertisement Market Revenues & Volume, By Real-time Bidding, 2021 - 2031F

6.1.4 India Programmatic Advertisement Market Revenues & Volume, By Private Marketplace, 2021 - 2031F

6.1.5 India Programmatic Advertisement Market Revenues & Volume, By Programmatic Direct, 2021 - 2031F

6.1.6 India Programmatic Advertisement Market Revenues & Volume, By Open Auction, 2021 - 2031F

6.2 India Programmatic Advertisement Market, By Platform

6.2.1 Overview and Analysis

6.2.2 India Programmatic Advertisement Market Revenues & Volume, By Mobile, 2021 - 2031F

6.2.3 India Programmatic Advertisement Market Revenues & Volume, By Web, 2021 - 2031F

6.2.4 India Programmatic Advertisement Market Revenues & Volume, By Social Media, 2021 - 2031F

6.2.5 India Programmatic Advertisement Market Revenues & Volume, By Video, 2021 - 2031F

6.3 India Programmatic Advertisement Market, By Targeting Method

6.3.1 Overview and Analysis

6.3.2 India Programmatic Advertisement Market Revenues & Volume, By Behavioral Targeting, 2021 - 2031F

6.3.3 India Programmatic Advertisement Market Revenues & Volume, By Demographic Targeting, 2021 - 2031F

6.3.4 India Programmatic Advertisement Market Revenues & Volume, By Contextual Targeting, 2021 - 2031F

6.3.5 India Programmatic Advertisement Market Revenues & Volume, By Location-based, 2021 - 2031F

6.4 India Programmatic Advertisement Market, By Features

6.4.1 Overview and Analysis

6.4.2 India Programmatic Advertisement Market Revenues & Volume, By AI Optimization, 2021 - 2031F

6.4.3 India Programmatic Advertisement Market Revenues & Volume, By Automated Bidding, 2021 - 2031F

6.4.4 India Programmatic Advertisement Market Revenues & Volume, By Data Analytics, 2021 - 2031F

6.4.5 India Programmatic Advertisement Market Revenues & Volume, By Cross-platform, 2021 - 2031F

6.5 India Programmatic Advertisement Market, By End Use

6.5.1 Overview and Analysis

6.5.2 India Programmatic Advertisement Market Revenues & Volume, By Digital Advertising, 2021 - 2031F

6.5.3 India Programmatic Advertisement Market Revenues & Volume, By E-commerce, 2021 - 2031F

6.5.4 India Programmatic Advertisement Market Revenues & Volume, By Media Agencies, 2021 - 2031F

6.5.5 India Programmatic Advertisement Market Revenues & Volume, By Streaming Services, 2021 - 2031F

7 India Programmatic Advertisement Market Import-Export Trade Statistics

7.1 India Programmatic Advertisement Market Export to Major Countries

7.2 India Programmatic Advertisement Market Imports from Major Countries

8 India Programmatic Advertisement Market Key Performance Indicators

8.1 Click-through rates (CTR) for programmatic ad campaigns

8.2 Cost per mille (CPM) or cost per click (CPC) trends in programmatic advertising

8.3 Return on Ad Spend (ROAS) for programmatic campaigns

8.4 Frequency of ad viewability and completion rates

8.5 Customer acquisition cost (CAC) and customer lifetime value (CLV) trends in programmatic advertising efforts

9 India Programmatic Advertisement Market - Opportunity Assessment

9.1 India Programmatic Advertisement Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 India Programmatic Advertisement Market Opportunity Assessment, By Platform, 2021 & 2031F

9.3 India Programmatic Advertisement Market Opportunity Assessment, By Targeting Method, 2021 & 2031F

9.4 India Programmatic Advertisement Market Opportunity Assessment, By Features, 2021 & 2031F

9.5 India Programmatic Advertisement Market Opportunity Assessment, By End Use, 2021 & 2031F

10 India Programmatic Advertisement Market - Competitive Landscape

10.1 India Programmatic Advertisement Market Revenue Share, By Companies, 2024

10.2 India Programmatic Advertisement Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Related Report Available


×
Go to New Report No! I want to read this
Pricing
  • Single User License
    $ 1,995
  • Department License
    $ 2,400
  • Site License
    $ 3,120
  • Global License
    $ 3,795
Buy Now
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Search

Related Reports

Industry Events and Analyst Meet

Industrial Facilities Management Expo 2025

Industrial Facilities Management Expo 2025

4th Edition India Energy Conclave 2025

4th Edition India Energy Conclave 2025

Media Expo 2025

Media Expo 2025

Gas India Expo 2025

Gas India Expo 2025

Consumer Electronics World Expo 2025

Consumer Electronics World Expo 2025

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All

6WResearch In News

Read All
About Us

6Wresearch is the premier, one stop market intelligence and advisory center, known for its best in class business research and consulting activity. We provide industry research reports and consulting service across different industries and geographies which provide industry players an in-depth coverage and help them in decision making before investing or enter into a particular geography.

  • twitter logo
  • facebook logo
  • linkedin logo
Company
About Us
Events
Careers
Privacy Policy
Terms & Conditions
Delivery
Disclaimer
Contact Us
Services
ADVISORY & CONSULTING
FEASIBILITY STUDIES & BUSINESS PLAN
COMPETITORS INTELLIGENCE
CHANNEL & DISTRIBUTION STRATEGY
PROCUREMENT INTELLIGENCE
CUSTOMER BEHAVIOR ANALYSIS
BUSINESS MODELS & KEY MANAGEMENT PRACTICES
CRITICAL SUCCESS FACTORS ANALYSIS
Verticals
Aerospace and Defense
Chemicals and Materials
Semiconductor and Electronics
Power, Utility and Oil & Gas
Heavy Industry
Telecom, Information & Communication Technology
Healthcare
Automotive
Consumer Staples
Banking, Financial and Legal Services
Metals and Minerals
Media and Entertainment
Miscellaneous
©2025 6Wresearch, All Right Reserved